Logiq Expands Affordable Media Buying to Asia Pacific for Any Size Agency or Brand

Rhea-AI Summary

Logiq, Inc. (NEO: LGIQ) has expanded its Logiq Digital Marketing™ platform to include direct media buying access in the Asia Pacific (APAC) region. This expansion offers small and medium-sized businesses affordable access to localized media, optimizing delivery times to 50 milliseconds. With digital advertising in APAC expected to grow significantly, this initiative positions Logiq to tap into emerging markets. The growth aligns with U.S. businesses seeking international expansion to increase revenue. LDM aims to level the playing field against larger competitors, enabling more effective e-commerce marketing strategies.

Positive

• Expansion of Logiq Digital Marketing platform into APAC region.
• Optimized ad delivery time of 50 milliseconds enhances consumer engagement.
• Growing e-commerce market in APAC projected to reach $2 trillion by 2025.
• Offers small and medium-sized businesses access to affordable local media buying.
• Increased partnerships with agencies since launch, enhancing marketing capabilities.

Negative

• None.

NEW YORK, July 21, 2021 (GLOBE NEWSWIRE) -- Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has expanded its Logiq Digital Marketing™ (LDM) platform to include direct media buying access to web, mobile and connected TV (CTV), and audio media providers across the Asia Pacific (APAC) region.

By expanding its footprint to localized inventory offered in APAC, LDM brings affordable and easily managed access to these international consumers within the reach of small and medium-sized agencies and brands who sell in these markets.

The offering also optimizes the delivery of an ad to an APAC consumer so that it can occur within 50 milliseconds (or 5/100 of a second), even if the campaign is managed by an agency or brand halfway around the world. Market studies show it takes only about 50 milliseconds for users to form an opinion about the company from the visual appeal of a product web page. So, first impressions indeed matter and this is why time-of-delivery is so critical.

“Our expanded reach to APAC with optimized time-to-delivery is another major value-add for our LDM clients, and reflects our ongoing efforts to further expand our global network,” said LDM’s division president, Manny Puentes. “Small and medium-sized agencies and brands located anywhere in the world can now have access to local media buying in APAC, and it truly levels the playing field for businesses who do not have the budget or scale to do business abroad.”

In order to compete with larger agencies and brands, it has traditionally required large ad spends and supporting resources. Now with LDM, agencies and brands have a partner who can provide them the benefits of enterprise scale and reach without the associated costs and commitments. They can now reach the same consumers as their larger competitors, but at a fraction of the cost.

Logiq’s expansion of its digital marketing services into APAC also aligns with the growing trend of U.S. businesses looking to expand their presence internationally as a way to increase their market share and grow revenue. They want to tap the fast-growing emerging markets, but realize doing it digitally will be the most cost-effective way. According to Euromonitor International, e-Commerce sales in the Asia Pacific emerging markets are expected to nearly double by 2025, reaching $2 trillion.

According to Media Partners Asia, Asia Pacific net advertising expenditure totaled $188 billion in 2020. Digital was the largest medium, contributing 59% of ad spend, followed by television at 23%. APAC advertising expenditure is expected to grow at 5.4% compound annual growth rate to reach $245 billion by 2025.

More and more agencies are signing onto LDM since it was launched in April, and they have been ramping up media buying programs for the brands they represent. LDM enables these agencies as well as in-house marketing teams to strategize and execute more powerful and cost-effective e-commerce marketing campaigns. By making the platform available through an easy-to-use dashboard, LDM also enables any small and medium-sized business to more effectively compete against competitors of any size.

To learn more about how LDM can help your business grow, contact us here.

About Logiq

Logiq, Inc. is a U.S.-based leading global provider of e-commerce and fintech business enablement solutions. Its DataLogiq business provides a data-driven, end-to-end e-commerce marketing solution. Its AI-powered LogiqX™ data engine delivers valuable consumer insights that enhance the ROI of online marketing spend. The company’s Fixel technology offers simplified online marketing with critical privacy features.

In its AppLogiq business, Logiq’s platform-as-a-service, branded as CreateAPP™, enables small- and medium-sized businesses worldwide to easily create and deploy a native mobile app for their business without technical knowledge or background. CreateAPP™ empowers businesses to reach more customers, increase sales, manage logistics, and promote their products and services in an easy, affordable, and highly efficient way. CreateAPP™ is offered in 14 languages across 10 countries and three continents, including some of the fastest-growing emerging markets in Southeast Asia. The company’s PayLogiq, branded as AtozPay™ in Indonesia, offers mobile payments, and GoLogiq, branded as AtozGo™ in Indonesia, offers hyper-local food delivery services. Connect with Logiq: Website | LinkedIn | Twitter| Facebook.

Important Cautions Regarding Forward-Looking Statements

This press release contains certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This press release also contains forward‐looking statements and forward‐looking information within the meaning of Canadian securities legislation that relate to Logiq’s current expectations and views of future events. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "will likely result", "are expected to", "expects", "will continue", "is anticipated", "anticipates", "believes", "estimated", "intends", "plans", "forecast", "projection", "strategy", "objective" and "outlook") are not historical facts and may be forward‐looking statements and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in such forward‐looking statements. No assurance can be given that these expectations will prove to be correct and such forward‐looking statements included in this press release should not be unduly relied upon.

These statements speak only as of the date of this press release. Forward‐looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Logiq’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking statements. In particular and without limitation, this press release contains forward‐looking statements regarding our products and services, the use and/or ongoing demand for our products and services, expectations regarding our revenue and the revenue generation potential of our products and services, our partnerships and strategic alliances, the performance metrics of our products including, but not limited to, the delivery time of advertisements to APAC consumers, the impact of global pandemics (including COVID-19) on the demand for our products and services, industry trends, overall market growth rates, our growth strategies, the continued growth of the addressable markets for our products and solutions, our business plans and strategies, our competitive position in our industry, and other risks described in the Company’s prior press releases and in its filings with the Securities and Exchange Commission (SEC) including its Annual Report on Form 10-K and any subsequent public filings, and filings made pursuant to Canadian securities legislation that are available on www.sedar.com, including under the heading "Risk Factors" in the Company's Canadian Prospectus.

Logiq undertakes no obligation to update or revise any forward‐looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. New factors emerge from time to time, and it is not possible for Logiq to predict all of them, or assess the impact of each such factor or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward‐looking statement. Any forward‐looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.

Company Contact

Brent Suen, President
Logiq, Inc.
Email contact

Media & Investor Contact

Ronald Both or Grant Stude
CMA Investor & Media Relations
Tel (949) 432-7566
Email contact

 

FAQ

What is Logiq's latest press release about?

Logiq announced the expansion of its Logiq Digital Marketing platform to include direct media buying access in the Asia Pacific region.

How does Logiq's expansion affect small businesses?

The expansion allows small and medium-sized businesses affordable access to localized media and optimized ad delivery.

What is the expected growth of e-commerce in the APAC region?

E-commerce sales in Asia Pacific emerging markets are projected to reach $2 trillion by 2025.

What are the benefits of the Logiq Digital Marketing platform?

The platform enables faster ad delivery times and levels the playing field for smaller agencies competing against larger brands.

How is Logiq positioning itself in the APAC advertising market?

Logiq is enhancing its global network to help U.S. businesses expand internationally and tap into fast-growing markets.