Amagi Selected as Lionsgate's FAST Playout and Delivery Partner
Amagi has been chosen by Lionsgate as its global FAST (Free Ad-Supported Streaming Television) playout and delivery partner. This decision comes after rigorous testing of multiple vendors, highlighting Amagi's leadership in cloud-based SaaS technology for broadcast and Connected TV (CTV). The partnership will leverage Amagi's cloud technology to enhance Lionsgate's content delivery, allowing rapid channel launches and optimized content monetization. Lionsgate's extensive library, including titles like 'John Wick' and 'The Hunger Games,' will utilize Amagi's CLOUDPORT, PLANNER, THUNDERSTORM, and ADS PLUS platforms to manage and deliver multi-program and single IP channels efficiently. Amagi's infrastructure and expertise are expected to significantly support Lionsgate's expansion, setting a new industry standard for content studios.
- Lionsgate's selection of Amagi as its FAST playout and delivery partner reflects Amagi's technological leadership.
- The partnership aims to enhance Lionsgate's content delivery capabilities globally.
- Amagi's cloud technology will enable rapid channel launches and optimized content monetization for Lionsgate.
- Utilization of Amagi's CLOUDPORT, PLANNER, THUNDERSTORM, and ADS PLUS platforms will manage and deliver channels efficiently.
- Amagi's infrastructure and expertise are expected to significantly support Lionsgate's expansion.
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Insights
The announcement that Lionsgate has chosen Amagi as its partner for FAST (Free Ad-Supported Streaming TV) playout and delivery underscores the growing importance of cloud-based technologies in the media industry. One of the key insights here is that Amagi's cloud solutions, such as CLOUDPORT and PLANNER, are pivotal in enabling Lionsgate to scale its channel lineup rapidly and efficiently. By leveraging such technologies, Lionsgate can not only manage a large portfolio of channels but also optimize content monetization and viewer experience, which is important in a highly competitive streaming environment.
This partnership also signifies a shift towards more agile and cost-effective content delivery methods. Traditional broadcasting involves significant infrastructure and operational costs. In contrast, cloud-based platforms like Amagi's offer scalability and flexibility, allowing companies to launch channels faster and with lower overheads. This is particularly relevant for Lionsgate, which aims to expand its reach both in the U.S. and internationally. Additionally, the use of Amagi's real-time advertising marketplace, ADS PLUS, could enable better-targeted advertising, thereby increasing ad revenues.
For investors, this collaboration suggests that Lionsgate is positioning itself strongly in the FAST ecosystem, which is experiencing significant growth. However, it will be important to monitor how effectively Lionsgate can leverage these technologies to maintain and enhance viewer engagement and ad revenues over the long term.
The selection of Amagi by Lionsgate highlights a strategic move to enhance its presence in the FAST market. This decision is likely driven by market trends indicating a shift in viewership towards Free Ad-Supported Streaming TV, which offers advertisers a broader reach compared to traditional TV. Amagi's solutions provide Lionsgate with the flexibility to quickly adapt to changing market demands and viewer preferences, launching new channels such as 'Nash Bridges' and 'The Conners' efficiently.
From a market perspective, this partnership could potentially yield significant benefits. The ability to manage and monetize a large content library effectively is a important competitive advantage. Moreover, the integration of advanced analytics through Amagi's platforms will enable Lionsgate to optimize content delivery and advertising strategies, thereby enhancing viewer satisfaction and ad performance.
Investors should note that while the initial impact of this partnership may be seen in improved operational efficiency and cost savings, the long-term benefits could include increased market share in the streaming sector and higher revenue from both subscription and ad-supported models.
"Our partnership with Amagi has enabled us to further lean into FAST, quickly scale up our channel lineup, and optimize monetization of content from across our library — all while delivering viewing experiences that look and feel like TV," said Chase Brisbin, EVP of International SVOD Sales and Head of Global Channels at Lionsgate. "We're now managing a large FAST portfolio, including recently launching two new channels – Nash Bridges and The Conners – with more to come in both the
Known for its extensive library of popular titles such as 'John Wick', 'The Hunger Games', 'Mad Men', 'Weeds', and '
Lionsgate is leveraging the Amagi CLOUDPORT cloud-based automation and playout platform, the Amagi PLANNER cloud-based platform for content planning and TV channel program scheduling, Amagi THUNDERSTORM, the SSAI & Analytics Platform, and the Amagi ADS PLUS real-time CTV advertising marketplace outside the
"Amagi's infrastructure and dedicated team of professionals are uniquely positioned to support Lionsgate's rapid expansion," said Srinivasan KA, Co-Founder & Chief Revenue Officer at Amagi. "Together, we are executing a playbook for building an optimized and efficient media business in the 21st century. This collaboration sets a new benchmark in the industry for content studios, allowing them to creatively maximize their existing content library, expand their reach, add new viewers, attract advertisers, and increase revenues."
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks
About Lionsgate
Lionsgate (NYSE: LGF.A), (NYSE: LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The company's film, television, subscription, and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
About Lionsgate Studios
Lionsgate Studios (NASDAQ: LION) is one of the world's leading stand-alone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse, and a film and television library exceeding 20,000 titles, all driven by Lionsgate's bold and entrepreneurial culture.
About Amagi
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and over 3,800 channel deliveries on its platform in over 150 countries. Amagi has a presence in
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Photo Caption: Lionsgate chooses Amagi to be its partner for FAST playout and deliveries globally
Agency Contact:
Joseph Lesieutre
Wall Street Communications
Email: joseph@wallstcom.com
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
Phone: +91-9533390005
Lionsgate Contact:
Laurel Pecchia
VP, Corporate Communications
Email: lpecchia@lionsgate.com
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SOURCE Amagi Media Labs Pvt. Ltd.
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