DEBUT OF STARZ ORIGINAL SERIES "POWER BOOK II: GHOST" DRIVES 42% INCREASE IN NEW SIGN-UPS AND SETS ALL-TIME VIEWERSHIP RECORD ON THE STARZ APP
Starz, a Lionsgate company (NYSE: LGF.A, LGF.B), announced a record-breaking performance following the premiere of "Power Book II: Ghost." The STARZ App saw a 91% increase in minutes watched and a 31% rise in subscribers viewing. The launch led to a 42% increase in new sign-ups and surpassed previous viewership metrics, achieving 36% higher engagement than the original "Power" series. The series topped ratings in multiple markets, including the UK and Germany. As of the last quarter, Starz had 7.4 million OTT subscribers domestically.
- 91% increase in minutes watched on the STARZ App.
- 31% more subscribers viewing compared to previous records.
- 42% increase in new subscriber sign-ups attributed to the premiere.
- 36% higher viewership than the original "Power" series finale.
- Top performing series across Starzplay in major markets.
- None.
SANTA MONICA, Calif., Sept. 16, 2020 /PRNewswire/ -- Starz, a Lionsgate company (NYSE: LGF.A, LGF.B), has a lot to celebrate following the Labor Day weekend, during which a new weekly viewership record was set on the STARZ App, with minutes watched up
The premiere of "Power Book II: Ghost" on Sunday delivered outsized performance on the Starz App in the first week after the premiere, driving subscriber acquisition up
STARZ ratings on Sunday, September 6 were up notably compared to the previous four weeks with a
"Power Book II: Ghost" dominated social media on premiere night ranking #1 most social premium cable series AND #1 most social series on broadcast/cable/syndicated networks across all live/new primetime episodes. "Ghost" also trended on Twitter that night.
ABOUT "POWER BOOK II: GHOST"
"Power Book II: Ghost" picks up shortly after the earth-shattering events of "Power" as Tariq St. Patrick (Michael Rainey, Jr.) grapples with a new world order: his father James "Ghost" St. Patrick is dead, and his mother, Tasha (Naturi Naughton), is facing charges for his murder -- even though Tariq pulled the trigger. To earn his inheritance, Tariq has to navigate the rigors of an elite university doing twice the work -- his and that of a high-profile member of the school's basketball team. Truly on his own for the first time in his life, Tariq is forced to split his time between school and hustling to pay for Davis MacLean (Cliff "Method Man" Smith), the fame-hungry defense lawyer who is Tasha's only hope of getting out of jail and escaping prosecution by newly minted U.S. Attorney Cooper Saxe (Shane Johnson). With no better options, Tariq turns to the familiar drug game, entangling himself with a cutthroat family headed by Monet Stewart Tejada (Mary J. Blige). As Tariq tries to balance his drug operation with his grades, love life, and family, he figures out that the only way to avoid the same fate his father met is to become him — only better.
"Power Book II: Ghost" is executive produced by series creator and showrunner Courtney A. Kemp through her company End of Episode and her overall deal at Lionsgate Television and Curtis "50 Cent" Jackson through his G-Unit Film and Television. Also serving as executive producers on the series are Mark Canton through his Atmosphere Entertainment MM, End of Episode's Chris Selak and Danielle De Jesus, Shana Stein and Bart Wenrich. Lionsgate TV produces the series for STARZ.
Check out "Power Book II:Ghost" online Facebook Page and follow @GhostStarz on Twitter and @GhostStarz on Instagram. Join the conversation with #PowerNeverEnds and #PowerGhost.
For more information about "Power Book II: Ghost" including access to press materials and show assets, please visit the STARZ Media Room: https://mediaroom.starz.com/
About Starz
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is the global media company taking the lead in streaming premium content that spotlights a spectrum of women both in front and behind the camera for audiences worldwide. Starz is home to the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, as well as the proprietary and highly-rated STARZ app. In 2018 Starz launched its Starzplay international premium streaming platform and, coupled with its Starz Play Arabia venture, has since expanded its global footprint into fifty countries throughout Europe, Latin America, Canada, Japan and India. The essential complement to any subscription platform, STARZ and Starzplay are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
Press Contacts: | |
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Starz | Starz |
(424) 204-4072 | (720) 852-4063 |
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SOURCE Starz, a Lionsgate company
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