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LG Electronics (LG) is a global innovator in technology and consumer electronics, with a focus on transforming into a Smart Life Solution Company. Recent organizational changes and strategic initiatives under CEO William Cho aim at maximizing organizational capabilities and business competitiveness. LG's core businesses include Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions, and Business Solutions, driving global revenue growth. The company is leveraging AI, cloud, and big data to enhance customer experiences and accelerate growth, focusing on Affectionate Intelligence to provide caring, empathetic services.
LG Electronics has launched a new brand direction and visual identity aimed at enhancing its connection with customers of all ages and cultures. This initiative promotes the brand's core values of 'Uncompromising Customer Experience,' 'Human-centered Innovation,' and 'Warmth to Power a Smile.' The refreshed identity features a dynamic new logo and an energetic color palette, including the newly introduced LG Active Red. The brand symbol will engage customers through various animations across digital platforms. CEO William Cho emphasizes that this strategy aims to make LG an iconic brand appreciated globally. With a revenue exceeding KRW 80 trillion in 2022, LG seeks to evolve while maintaining its commitment to innovation and customer satisfaction.
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