LG SIGNATURE to Diversify Partnership with Italian Luxury Furniture Brand Molteni&C

Rhea-AI Summary

LG Electronics is expanding its partnership with Italian brand Molteni&C to enhance consumer exposure to its premium LG SIGNATURE lifestyle products. Launched in October 2020, this collaboration will implement various marketing strategies across France and North America. Key initiatives include showcasing LG SIGNATURE OLED TVs in Molteni&C flagship stores and participation in luxury housing projects in Milan. The partnership aims to attract more discerning consumers by promoting the sophisticated design and cutting-edge technology of LG SIGNATURE products.

Positive

• Expansion of partnership with Molteni&C enhances brand visibility in premium markets.
• Showcasing LG SIGNATURE OLED TVs in flagship stores increases customer engagement.
• Participation in luxury housing projects elevates the brand's market positioning.

Negative

• None.

SEOUL, South Korea, Oct. 6, 2021 /PRNewswire/ -- LG Electronics (LG) is expanding its partnership with Italian premium lifestyle and furniture brand Molteni&C S.P.A to let more consumers experience the premium lifestyle of LG SIGNATURE. Since this 3-year partnership commenced (October 2020), LG SIGNATURE has displayed its luxurious OLED TVs at the renowned Molteni Quality Hub Italy and Molteni&C Flagship Stores across France and North America. This year, this collaboration will operate various marketing strategies to promote premium lifestyles to an even larger audience.

Adding to its ongoing projects, LG SIGNATURE OLED TV is to be showcased at the Molteni&C flagship store in Milan, Italy, along with LG's premium OLED TV. Moreover, visitors can purchase LG SIGNATURE(LG) products at the Italian lifestyle brand's flagship stores at their convenience, where they can enjoy the entire experience of buying not just a high-tech appliance, but a piece of art for their home. LG OLED TV is proudly featured in the 2021 Molteni&C collection catalog as well - introduced as one of the components of Molteni&C 505 UP series, a modular storage system created by Italian designer Nicola Gallizia. Its sophisticated, refined design aligns with and completes the sense of unity and craftsmanship that comes with exclusive modular furnishing.

LG SIGNATURE will also join Contract Atelier, a Milan luxury housing renewal project led by Molteni&C, with 8 other globally renowned architecture and home appliance brands. LG SIGNATURE's products will be displayed at a Contract Atelier showroom in Milan to be launched in November, and invites will be sent out for the LG Signature Kitchen Suite (SKS) showroom which will be host to several exciting events.

"Thanks to our strong partnerships with premium global brands such as Molteni&C, we're introducing LG SIGNATURE's exclusive designs and cutting-edge technologies to more consumers across key premium markets," said Lee Jeong-seok, head of LG Electronics' Global Marketing Center. "We will continue to seek out opportunities to showcase our vision for a more luxurious lifestyle by partnering with global brands that share our core philosophy and overriding passion for perfection."

About LG SIGNATURE

LG SIGNATURE is the first ultra-premium brand across multiple product categories from global innovator LG Electronics. Designed for the most discerning consumers, LG SIGNATURE products deliver a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, LG SIGNATURE products are designed with a focus on their "true essence" aligned with the brand's modern, distinctive design. For more information, visit www.LGSIGNATURE.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lg-signature-to-diversify-partnership-with-italian-luxury-furniture-brand-moltenic-301394150.html

SOURCE LG SIGNATURE

FAQ

What is the significance of LG Electronics' partnership with Molteni&C?

The partnership expands LG SIGNATURE's visibility in premium markets and promotes luxury lifestyle products.

When did LG's partnership with Molteni&C start?

The partnership began in October 2020.

Where will LG SIGNATURE products be showcased?

LG SIGNATURE products will be showcased in flagship stores in Milan, France, and North America.

What products will be featured in the Molteni&C collection?

The collection includes LG SIGNATURE OLED TVs as part of the 505 UP series modular storage system.

How is LG SIGNATURE promoting its products in the luxury market?

LG SIGNATURE is engaging in various marketing strategies, including events and collaborations with other premium brands.