In Transformational Step, LifeMD Launches Primary Care Platform Nationwide Following Beta Launch

Rhea-AI Summary

LifeMD announced the nationwide launch of its virtual primary care platform, providing 24/7 access to affordable healthcare across all 50 states. This platform enables patients to connect with top-quality doctors through a simple three-step process: completing a health questionnaire, a virtual consultation, and ongoing access to care. With significant investments in technology and strategic partnerships, LifeMD aims to enhance healthcare access and efficiency. Previously available in beta, the platform targets the 25% of U.S. adults lacking a primary care physician.

Positive

• Launch of nationwide virtual primary care platform enhancing healthcare access.
• Integration with Quest Diagnostics for in-home lab testing and services.
• Acquisition of Cleared expanding patient offerings in allergy telehealth.

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• None.

Patient-empowering platform moves beyond beta to bring nationwide, 24/7 access to high-quality affordable healthcare.

NEW YORK, Feb. 15, 2022 (GLOBE NEWSWIRE) -- LifeMD, Inc. (NASDAQ: LFMD), a leading direct-to-patient telehealth company, today announced the full-scale national launch of its virtual primary care platform.

The LifeMD primary care offering combines best-in-class technology with top-quality doctors across 50 states in one unique platform. It introduces a patient-first healthcare experience, giving patients a personalized relationship with a leading doctor whose expertise will be correlated with the patient’s clinical needs.

“We’re using our telehealth platform to provide a better healthcare experience and drive better outcomes for millions of Americans who currently lack access to high-quality affordable care,” said LifeMD CEO Justin Schreiber. “Today’s full launch of our primary care platform goes to the heart of that mission.”

In November, LifeMD launched the platform in beta form, making it available by invitation as part of a sequenced rollout. At the time, Schreiber cited the “full-blown crisis” in primary care, noting that 25% of adults in the U.S. lack a primary care physician – and that even people who have one often wait months for an appointment.

With today’s launch, anyone in the U.S. can access LifeMD’s primary care service through the website or the LifeMD app and then follow a simple three-step process: A health questionnaire, a virtual meet-and-greet consultation with their new primary care doctor, and ongoing 24/7 access to LifeMD’s healthcare team, including management of prescriptions and the ability to make a virtual appointment at the click of a button.

“After signing up for LifeMD’s virtual primary care, patients can book their first appointment in minutes and gain access to a dedicated medical team ready to deliver personalized care anywhere, anytime,” said LifeMD Chief Marketing & Innovation Officer, Stefan Galluppi. “It’s like having a doctor in the family.”

Over the past year, LifeMD has invested heavily in its technology infrastructure and forged multiple strategic partnerships, laying the foundation for the comprehensive virtual primary care offering announced today. The platform enables LifeMD’s affiliated physicians to offer in-home lab testing and is integrated with Quest Diagnostics’ 2,200-plus lab service centers across the country. In the coming months, the platform will also support in-home phlebotomy services and an industry-leading online triage service and symptom tracker, among other features that will maximize the efficiency with which we can provide top-notch healthcare on a virtual platform. LifeMD also continues to expand its pharmacy platform, which will support its prescription drug discount program and rapid delivery of low-cost generic and branded drugs.

Last month, LifeMD further expanded its patient offerings by acquiring Cleared, a rapidly growing nationwide allergy telehealth platform.

Since its founding, LifeMD has focused on bringing honesty and transparency to healthcare, Schreiber noted. Already, LifeMD has treated almost 500,000 patients via its condition-specific telehealth services, including Rex MD, Shapiro MD, and Nava MD.

About LifeMD
LifeMD is a 50-state direct-to-patient telehealth company with a portfolio of brands that offer virtual primary care, diagnostics, and specialized treatment for men’s and women’s health, allergy & asthma, and dermatological conditions. By leveraging its proprietary technology platform, 50-state medical group, and nationwide mail-order pharmacy network, LifeMD is increasing access to top-notch healthcare that is affordable to anyone. To learn more, go to LifeMD.com.

Cautionary Note Regarding Forward Looking Statements
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Company Contact
LifeMD, Inc.
Marc Benathen, CFO
marc@lifemd.com

Investor Relations Contact
Ashley Robinson
LifeSci Advisors, LLC
arr@lifesciadvisors.com

Media Contact
Eric Herman
Kivvit
eherman@kivvit.com

FAQ

What is LifeMD's new service launched on February 15, 2022?

LifeMD launched a nationwide virtual primary care platform on February 15, 2022.

How does LifeMD's virtual primary care platform work?

Patients fill out a health questionnaire, have a virtual consultation, and gain 24/7 access to their healthcare team.

What problem does LifeMD's platform address for U.S. adults?

The platform addresses the shortage of primary care physicians, as 25% of U.S. adults lack one.

What strategic partnerships has LifeMD formed?

LifeMD has partnered with Quest Diagnostics for lab testing and is expanding its pharmacy platform.

What was LifeMD's previous rollout of this platform?

The platform was previously launched in beta form in November before the full-scale launch.

How many patients has LifeMD treated since its founding?

LifeMD has treated almost 500,000 patients through its telehealth services.