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Loans4Less.com (OTC: LFLS) announced the retention of Dave Elias & Associates, a New Jersey-based merchant banking firm, to explore strategic alternatives aimed at maximizing shareholder value. CEO Steven Hershman emphasized the intention to sell intangible assets, including the Loans4Less.com brand and domain names. The company has engaged in a non-exclusive agreement with the advisory firm to attract competitive bids from commercial banks and financial institutions. Loans4Less.com aims to broaden its brand presence and enhance revenues through effective advertising and strategic partnerships.
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