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Levi Strauss & Co. Appoints Dario Aguilar As Managing Director, Latin America

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Levi Strauss & Co has appointed Dario Aguilar as Managing Director for Latin America, effective December 2. Reporting to EVP and Chief Commercial Officer Gianluca Flore, Aguilar will oversee regional commercial operations and drive sustainable growth. Aguilar brings over 25 years of commercial experience, most recently serving as CEO of Sephora Mexico, where he tripled top and bottom-line growth. Previously, he led C&A Mexico as CEO and held leadership roles at Adidas and Nike across Latin America and Europe. His appointment aims to strengthen Levi's position as a brand-led, DTC-first apparel leader in the region.

Levi Strauss & Co ha nominato Dario Aguilar come Direttore Generale per l'America Latina, con effetto dal 2 dicembre. Riportando a Gianluca Flore, EVP e Chief Commercial Officer, Aguilar supervisionerà le operazioni commerciali regionali e guiderà la crescita sostenibile. Aguilar porta con sé oltre 25 anni di esperienza commerciale, avendo ricoperto recentemente il ruolo di CEO di Sephora Messico, dove ha triplicato la crescita sia del fatturato che degli utili. In precedenza, ha guidato C&A Messico come CEO e ha ricoperto ruoli dirigenziali presso Adidas e Nike in America Latina e in Europa. La sua nomina mira a rafforzare la posizione di Levi come leader del settore abbigliamento guidato dal marchio e focalizzato sul DTC nella regione.

Levi Strauss & Co ha nombrado a Dario Aguilar como Director General para América Latina, con efecto a partir del 2 de diciembre. Reportando al EVP y Director Comercial Gianluca Flore, Aguilar supervisará las operaciones comerciales regionales y promoverá un crecimiento sostenible. Aguilar aporta más de 25 años de experiencia comercial, habiendo sido CEO de Sephora México, donde triplicó el crecimiento de ingresos y beneficios. Anteriormente, lideró C&A México como CEO y ocupó cargos de liderazgo en Adidas y Nike en América Latina y Europa. Su nombramiento tiene como objetivo fortalecer la posición de Levi como líder en la industria de la moda centrado en la marca y enfocado en el DTC en la región.

레비 스트라우스 & 코다리오 아길라르를 라틴 아메리카의 전무이사로 임명했다고 12월 2일부터 발효된다고 발표했습니다. 아길라르는 EVP이자 최고 상업 책임자인 기안루카 플로레에게 보고하며, 지역 상업 운영을 감독하고 지속 가능한 성장을 추진할 것입니다. 아길라르는 25년 이상의 상업 경력을 가지고 있으며, 최근에는 세포라 멕시코의 CEO로 재직하며 매출과 이익을 세 배로 증가시켰습니다. 그 이전에는 C&A 멕시코의 CEO로 근무했으며, 아디다스와 나이키에서 라틴 아메리카와 유럽의 리더십 역할을 수행했습니다. 그의 임명은 레비가 브랜드 주도의 DTC 중심 의류의 리더로서 지역 내 입지를 강화하는 것을 목표로 하고 있습니다.

Levi Strauss & Co a nommé Dario Aguilar au poste de Directeur Général pour l'Amérique Latine, avec effet à partir du 2 décembre. Relevant de Gianluca Flore, EVP et Directeur Commercial, Aguilar supervisera les opérations commerciales régionales et encouragera une croissance durable. Aguilar bénéficie de plus de 25 ans d'expérience dans le domaine commercial, ayant récemment été PDG de Sephora Mexique, où il a triplé la croissance du chiffre d'affaires et des bénéfices. Auparavant, il a dirigé C&A Mexique en tant que PDG et a occupé des postes de direction chez Adidas et Nike en Amérique Latine et en Europe. Sa nomination vise à renforcer la position de Levi en tant que leader de l'habillement axé sur la marque et axé sur le DTC dans la région.

Levi Strauss & Co hat Dario Aguilar zum Geschäftsführer für Lateinamerika ernannt, mit Wirkung zum 2. Dezember. Aguilar berichtet an Gianluca Flore, EVP und Chief Commercial Officer, und wird die regionalen Handelsoperationen überwachen und nachhaltiges Wachstum vorantreiben. Aguilar bringt über 25 Jahre Erfahrung im Handel mit, zuletzt als CEO von Sephora Mexiko, wo er das Umsatz- und Gewinnwachstum vervierfacht hat. Zuvor war er CEO von C&A Mexiko und hatte Führungspositionen bei Adidas und Nike in Lateinamerika und Europa inne. Seine Ernennung zielt darauf ab, die Position von Levi als markengestützter DTC-orientierter Bekleidungsführer in der Region zu stärken.

Positive
  • Appointment of experienced executive with proven track record of tripling growth at Sephora Mexico
  • New MD brings significant regional expertise from leadership roles at major retail brands
  • Strategic focus on DTC and wholesale business expansion in Latin America
Negative
  • None.

International leader with proven commercial experience in the apparel and consumer goods industries will drive the company’s operations in Latin America.

SAN FRANCISCO--(BUSINESS WIRE)-- Levi Strauss & Co. (NYSE: LEVI) today announced the appointment of Dario Aguilar as the company’s managing director for Latin America, effective December 2. Reporting to EVP and Chief Commercial Officer Gianluca Flore, Aguilar will be responsible for overseeing the company’s commercial operations in the region across channels and driving long-term, sustainable growth as a brand-led, DTC-first apparel leader.

“I am pleased to welcome Dario to our commercial team as we continue to rewire the company to operate as a world-class retailer and establish our denim lifestyle leadership in Latin America and globally,” Flore said. “Dario brings deep omnichannel experience to the role, with a proven track record of leading high-performing teams and powering growth with a consumer-centric mindset. I look forward to building on the continued opportunity we see in this dynamic region with Dario at the helm.”

With more than 25 years of commercial experience, Aguilar most recently served as CEO of Sephora Mexico, where he oversaw the growth of the brand’s retail network in the country, tripling top and bottom-line growth since joining the LVMH Group in 2021. Aguilar also previously led commercial operations for C&A as CEO of Mexico, where he oversaw the brand’s retail fleet and e-commerce launch, in addition to its local logistics and manufacturing operations. Prior to this, he served in various commercial leadership roles at Adidas and Nike across Latin America, as well as in Europe, where he expanded the brands’ owned-and-operated and franchise retail operations across markets.

“It is a career highlight and honor to join LS&Co. and be part of leading the next chapter of growth for the Levi’s® brand in Latin America,” Aguilar said. “Together with the highly talented team, I look forward to further building our DTC and wholesale business in the region, and to growing our equity and loyalty with Levi’s® fans everywhere.”

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.

Investor Contact:

Aida Orphan

Levi Strauss & Co.

(415) 501-6194

Investor-Relations@levi.com

Media Contact:

Elizabeth Owen

Levi Strauss & Co.

(415) 501-7777

NewsMediaRequests@levi.com

Source: Levi Strauss & Co.

FAQ

Who is the new Managing Director of Levi Strauss (LEVI) Latin America?

Dario Aguilar has been appointed as the new Managing Director of Levi Strauss & Co for Latin America, effective December 2.

What was Dario Aguilar's previous role before joining Levi's (LEVI)?

Dario Aguilar previously served as CEO of Sephora Mexico, where he tripled top and bottom-line growth since joining LVMH Group in 2021.

What will be Dario Aguilar's responsibilities at Levi's (LEVI)?

Aguilar will oversee Levi's commercial operations across channels in Latin America and drive long-term, sustainable growth as a brand-led, DTC-first apparel leader.

Who will Dario Aguilar report to at Levi Strauss (LEVI)?

Dario Aguilar will report to EVP and Chief Commercial Officer Gianluca Flore.

Levi Strauss & Co.

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