LeoVegas starts game studio
LeoVegas has launched its own game studio, Blue Guru Games, aiming to develop exclusive games for both its brands and other operators. LeoVegas holds an 85% stake in the studio, which boasts over 20 years of game development experience. The studio plans to release at least 20 new games within 24 months, enhancing LeoVegas' control over its game offerings. This initiative is part of LeoVegas' strategy to optimize its value chain in the gaming industry and follows its acquisition of sports betting company Expekt.
- LeoVegas owns 85% of Blue Guru Games, enhancing its game development capabilities.
- The studio plans to produce at least 20 games in the next 24 months, expected to increase revenue.
- Exclusive game development will provide LeoVegas with intellectual property rights for flexibility in marketing.
- None.
STOCKHOLM, May 3, 2021 /PRNewswire/ -- LeoVegas is starting its own game studio, Blue Guru Games, to develop new, innovative games. The studio will develop exclusive games for LeoVegas and will also offer games to other operators. The first games will be released in late 2021.
LeoVegas Mobile Gaming Group has, through LeoVentures, started the game studio Blue Guru Games and LeoVegas' share of ownership in
"For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own," comments Gustaf Hagman, Group CEO, LeoVegas. "Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time."
Blue Guru Games will complement the games from the other 60 casino game providers that LeoVegas has access to today. The first games from the studio are expected to be released towards the end of 2021. These proprietary games will also give LeoVegas IP rights that will offer greater flexibility in how the characters and games may be used.
The new game studio is part of LeoVegas' strategy to cost effectively control a larger share of the gaming industry's value chain. In addition to Blue Guru Games, LeoVentures has invested in, among other companies, CasinoGrounds, Pixel.bet and SharedPlay. LeoVegas also recently acquired the sports betting company Expekt.
for further INFORMATION, please contact:
Gustaf Hagman
Group CEO
+46 (0) 8 410 367 66
gustaf.hagman@leovegasgroup.com
Philip Doftvik
Director of Investor Relations and Corporate Finance
+46 73 512 07 20
philip.doftvik@leovegasgroup.com
about leovegas mobile gaming group:
LeoVegas vision and position is "King of Casino". The global group LeoVegas Mobile Gaming Group offers games on Casino, Live Casino, Bingo and Sport. The parent company LeoVegas AB (publ.) is located in Sweden and its operations are mainly located in Malta. The company's shares are listed on Nasdaq Stockholm. www.leovegasgroup.com
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SOURCE LeoVegas Mobile Gaming Group
