Quarterra Multifamily Announces Construction on Emblem Mill Road Apartments
Quarterra Multifamily, a Lennar subsidiary, has announced the construction of Emblem Mill Road, a 324-home community in McDonough, Georgia. This attainably priced development aims to address the housing shortage for middle-income residents in the Atlanta Metro Area. The community will feature one- and two-bedroom homes ranging from 738 to 1,194 square feet, with modern amenities and high-end finishes.
Emblem Mill Road is strategically located near major retail, dining, and entertainment destinations, as well as key employers. The development utilizes Lennar's scalable construction capabilities to expedite delivery and reduce costs. This project marks Quarterra's fifth venture in the greater Atlanta market and third Emblem community in the area, showcasing the company's commitment to addressing the region's housing needs.
Quarterra Multifamily, una consociata di Lennar, ha annunciato la costruzione di Emblem Mill Road, una comunità di 324 abitazioni a McDonough, Georgia. Questo progetto con prezzi accessibili mira a risolvere la carenza di abitazioni per i residenti a reddito medio nell'area metropolitana di Atlanta. La comunità presenterà abitazioni con una e due camere da letto che spaziano da 738 a 1.194 piedi quadrati, dotate di comfort moderni e finiture di alta qualità.
Emblem Mill Road è strategicamente situata vicino a importanti punti vendita, ristoranti e luoghi di intrattenimento, oltre che a datori di lavoro chiave. Lo sviluppo sfrutta le capacità di costruzione scalabile di Lennar per accelerare la consegna e ridurre i costi. Questo progetto rappresenta la quinta iniziativa di Quarterra nel mercato dell'area metropolitana di Atlanta e la terza comunità Emblem nella zona, dimostrando l'impegno dell'azienda a rispondere alle esigenze abitative della regione.
Quarterra Multifamily, una subsidiaria de Lennar, ha anunciado la construcción de Emblem Mill Road, una comunidad de 324 viviendas en McDonough, Georgia. Este desarrollo de precio accesible tiene como objetivo abordar la escasez de vivienda para residentes de ingresos medios en el área metropolitana de Atlanta. La comunidad contará con viviendas de una y dos habitaciones que van de 738 a 1,194 pies cuadrados, con comodidades modernas y acabados de alta gama.
Emblem Mill Road está estratégicamente ubicada cerca de importantes destinos comerciales, gastronómicos y de entretenimiento, así como de empleadores clave. El desarrollo utiliza las capacidades de construcción escalable de Lennar para acelerar la entrega y reducir costos. Este proyecto marca la quinta empresa de Quarterra en el mercado de Atlanta y la tercera comunidad Emblem en la zona, mostrando el compromiso de la empresa con las necesidades de vivienda de la región.
Quarterra Multifamily는 Lennar의 자회사로서 Emblem Mill Road의 324채 주택 커뮤니티 건설을 발표했습니다. 이 합리적인 가격의 개발 프로젝트는 애틀랜타 메트로 지역의 중산층 거주자들을 위한 주택 부족 문제를 해결하는 데 목표를 두고 있습니다. 이 커뮤니티는 738에서 1,194 평방 피트까지의 1베드룸 및 2베드룸 주택을 제공하며, 현대적인 편의시설과 고급 마감을 갖추고 있습니다.
Emblem Mill Road는 주요 소매, 식사 및 엔터테인먼트 목적지, 그리고 핵심 고용주 근처에 전략적으로 위치하고 있습니다. 이 개발은 Lennar의 확장 가능한 건설 능력을 활용하여 납기를 가속화하고 비용을 절감합니다. 이 프로젝트는 Quarterra가 애틀랜타 대도시 시장에서 선보이는 다섯 번째 사업이며, 이 지역의 세 번째 Emblem 커뮤니티로서 지역의 주택 수요를 충족시키겠다는 회사의 의지를 보여줍니다.
Quarterra Multifamily, une filiale de Lennar, a annoncé la construction de Emblem Mill Road, une communauté de 324 logements à McDonough, en Géorgie. Ce développement à prix abordable vise à répondre à la pénurie de logements pour les résidents à revenu moyen dans l'aire métropolitaine d'Atlanta. La communauté comprendra des maisons d'une et deux chambres allant de 738 à 1 194 pieds carrés, avec des équipements modernes et des finitions haut de gamme.
Emblem Mill Road est stratégiquement située près des principaux commerces, restaurants et lieux de divertissement, ainsi que des employeurs clés. Le développement utilise les capacités de construction évolutives de Lennar pour accélérer la livraison et réduire les coûts. Ce projet représente la cinquième initiative de Quarterra sur le marché d'Atlanta et la troisième communauté Emblem dans la région, démontrant l'engagement de l'entreprise à répondre aux besoins en logement de la région.
Quarterra Multifamily, eine Tochtergesellschaft von Lennar, hat den Bau von Emblem Mill Road, einer Gemeinschaft mit 324 Häusern in McDonough, Georgia, angekündigt. Diese leistbare Entwicklung zielt darauf ab, den Wohnraummangel für einkommensstarke Bewohner im Großraum Atlanta zu beheben. Die Gemeinschaft bietet Ein- und Zwei-Zimmer-Wohnungen mit einer Größe von 738 bis 1.194 Quadratfuß, ausgestattet mit modernen Annehmlichkeiten und hochwertigen Ausstattungen.
Emblem Mill Road ist strategisch günstig in der Nähe von wichtigen Einzelhandels-, Gastronomie- und Unterhaltungszentren sowie wichtigen Arbeitgebern gelegen. Die Entwicklung nutzt die skalierbaren Baukapazitäten von Lennar, um die Lieferung zu beschleunigen und die Kosten zu senken. Dieses Projekt markiert Quarterras fünfte Unternehmung im Großraum Atlanta und die dritte Emblem-Gemeinschaft in der Region und zeigt das Engagement des Unternehmens zur Deckung der Wohnbedürfnisse der Region.
- Construction of 324 new homes to address housing shortage in Atlanta Metro Area
- Strategic location near retail, dining, and major employers
- Utilization of Lennar's scalable construction capabilities for cost reduction and faster delivery
- High-end amenities and finishes in an attainably priced community
- Expansion of Quarterra's presence in the Atlanta market
- None.
Quarterra's Emblem Mill Road project addresses a important housing shortage in Atlanta's metro area, targeting the underserved middle-income demographic. With 324 new homes, this development could have a positive impact on local real estate dynamics.
The strategic location near major employers and retail centers enhances the project's appeal. The standardized construction approach, leveraging Lennar's capabilities, suggests potential for cost efficiencies and faster delivery. This could translate to improved profit margins and quicker return on investment.
However, investors should monitor how well this attainable housing model balances affordability with profitability in a potentially challenging economic environment.
The Emblem Mill Road project exemplifies a smart urban growth strategy. By focusing on the "missing middle" housing segment, Quarterra is addressing a critical market gap. The garden-style community with modern amenities aligns with evolving renter preferences, potentially ensuring high occupancy rates.
The location's proximity to retail, dining and entertainment venues supports a live-work-play environment, a key factor in successful suburban developments. The inclusion of EV charging stations also demonstrates forward-thinking planning.
This project could serve as a catalyst for further development in the area, potentially increasing property values and stimulating local economic growth.
While specific financial figures are not provided, the Emblem program's expansion suggests strong market demand and potential for revenue growth. Quarterra's partnership with Lennar for construction indicates vertical integration benefits, potentially leading to cost savings and improved profit margins.
The standardized approach across Emblem communities could result in economies of scale, further enhancing profitability. However, investors should be cautious about the potential impact of rising interest rates on construction costs and demand for rental properties.
The focus on attainable housing might provide some resilience against economic downturns, but it's important to monitor occupancy rates and rental price trends in the Atlanta metro area to gauge the project's financial success.
Suburban
Emblem Mill Road is a 324-home, three-story garden-style community with a complete amenities package, excellent accessibility, and convenient proximity to essential retail and dining, schools and regional attractions. Mill Road is the latest addition to Quarterra's Emblem portfolio and its third Emblem community in the
"Emblem Mill Road is Quarterra's latest response to a clear need for more attainable, high-quality housing in the
Quarterra created the Emblem program to help address the national shortage in supply of attainable rental housing for middle-income residents.
Tapping into parent-company Lennar's proven scalable construction capabilities, Emblem property development deploys a programmatic approach that utilizes consistent high-end interior finishes from one Emblem community to the next. Amenity designs and property features such as social rooms and fitness centers also follow a consistent prototype.
"Partnering with Lennar on the construction of Emblem communities going forward enables us to focus on simplification and standardization to lower costs and improve delivery schedule," said Bober. "We are now positioned to deliver Emblem developments, and critical housing, to the market within an expedited time frame."
Situated at 243 Mill Road, Emblem Mill Road will be at the center of
Emblem Mill Road will offer prime commutes to all regional destinations. The community site is just off Interstate 75, which features an express lane to
Residents can select from a mix of one- and two-bedroom homes ranging from 738 to 1,194 square feet. All homes incorporate modern features like built-in Wi-Fi. Kitchens come equipped with quartz countertops, stainless steel Whirlpool appliances, ceramic flat stovetops, and shaker style cabinets, and are illuminated by LED disc lighting and pendants over kitchen islands. Luxury vinyl plank floor is featured throughout, with carpeted bedrooms and walk-in closets. Bathrooms are adorned with quartz countertops, and oversized tubs with tile surrounds.
All residents have access to a modern clubhouse with spacious social lounge, resort-caliber pool with an expansive sun shelf, multiple outdoor grill stations, package lockers, outdoor walking trail and dog park.
Emblem Mill Road is Quarterra's fifth venture into the greater
About Quarterra
Quarterra Group, Inc., a wholly-owned subsidiary of Lennar Corporation (NYSE:LEN and LEN.B), is a multi-strategy, real estate focused, alternative asset management company comprising three rapidly growing verticals: Multifamily, Single-Family Rental, and Land. Launched in 2011, Quarterra Multifamily, previously known as LMC, is among the nation's most active developers, builders, and managers and has been on the National Multi-Housing Council's (NMHC) annual Top 50 list for nine consecutive years.
Quarterra creates extraordinary communities where people can live remarkably.
www.Quarterra.com
Media Contact
Marlena DeFalco
LinnellTaylor Marketing
marlena@linnelltaylor.com
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