Lee Enterprises and Perplexity Partner to Revolutionize Local News with AI Innovation
Lee Enterprises (NASDAQ: LEE) has partnered with Perplexity through their Publishers' Program to enhance local journalism with AI technology. The collaboration focuses on two main initiatives: advertising innovation using data-driven solutions and future-ready strategies for content monetization.
The partnership aims to transform content delivery, deepen audience engagement, and create new revenue opportunities. Perplexity's AI search engine, which processes over 400 million queries monthly, will help Lee optimize advertising campaigns and strengthen local journalism across its 70+ US markets.
This strategic move positions Lee at the forefront of AI-driven media transformation, with the global AI market projected to reach $500 billion by 2025.
Lee Enterprises (NASDAQ: LEE) ha avviato una collaborazione con Perplexity attraverso il loro Programma per Editori per migliorare il giornalismo locale con la tecnologia AI. La collaborazione si concentra su due iniziative principali: innovazione pubblicitaria tramite soluzioni basate sui dati e strategie pronte per il futuro per la monetizzazione dei contenuti.
L'obiettivo della partnership è trasformare la consegna dei contenuti, approfondire il coinvolgimento del pubblico e creare nuove opportunità di guadagno. Il motore di ricerca AI di Perplexity, che gestisce oltre 400 milioni di query mensili, aiuterà Lee a ottimizzare le campagne pubblicitarie e a rafforzare il giornalismo locale nei suoi oltre 70 mercati negli Stati Uniti.
Questa mossa strategica posiziona Lee in prima linea nella trasformazione dei media guidata dall'AI, con il mercato globale dell'AI che si prevede raggiungerà 500 miliardi di dollari entro il 2025.
Lee Enterprises (NASDAQ: LEE) se ha asociado con Perplexity a través de su Programa para Editoriales para mejorar el periodismo local con tecnología de IA. La colaboración se centra en dos iniciativas principales: innovación publicitaria utilizando soluciones basadas en datos y estrategias preparadas para el futuro para la monetización de contenidos.
La asociación busca transformar la entrega de contenidos, profundizar la participación de la audiencia y crear nuevas oportunidades de ingresos. El motor de búsqueda AI de Perplexity, que procesa más de 400 millones de consultas mensuales, ayudará a Lee a optimizar las campañas publicitarias y fortalecer el periodismo local en sus más de 70 mercados en EE. UU..
Este movimiento estratégico posiciona a Lee en la vanguardia de la transformación de medios impulsada por IA, con el mercado global de IA proyectado para alcanzar 500 mil millones de dólares para 2025.
리 엔터프라이즈 (NASDAQ: LEE)는 퍼플렉시티와 파트너십을 맺고 AI 기술을 활용해 지역 저널리즘을 강화하기 위한 출판사 프로그램을 시작했습니다. 이 협력은 데이터 기반 솔루션을 이용한 광고 혁신과 콘텐츠 수익화를 위한 미래 지향적인 전략 두 가지 주요 이니셔티브에 초점을 맞추고 있습니다.
이 파트너십의 목표는 콘텐츠 전달 방식을 혁신하고, 관객 참여를 심화하며, 새로운 수익 기회를 창출하는 것입니다. 매달 4억 건 이상의 쿼리를 처리하는 퍼플렉시티의 AI 검색 엔진은 리가 광고 캠페인을 최적화하고 미국 내 70개 이상의 시장에서 지역 저널리즘을 강화하는 데 도움을 줄 것입니다.
이 전략적 결정은 리를 AI 주도 미디어 혁신의 최전선에 세우며, 글로벌 AI 시장은 2025년까지 5천억 달러에 이를 것으로 예상됩니다.
Lee Enterprises (NASDAQ: LEE) s'est associée à Perplexity par le biais de leur programme pour éditeurs afin d'améliorer le journalisme local avec la technologie de l'IA. La collaboration se concentre sur deux initiatives principales : l'innovation publicitaire par le biais de solutions basées sur les données et des stratégies prêtes pour l'avenir pour la monétisation du contenu.
Le partenariat vise à transformer la livraison de contenu, à approfondir l'engagement du public et à créer de nouvelles opportunités de revenus. Le moteur de recherche IA de Perplexity, qui traite plus de 400 millions de requêtes par mois, aidera Lee à optimiser ses campagnes publicitaires et à renforcer le journalisme local dans ses plus de 70 marchés aux États-Unis.
Cette démarche stratégique place Lee à l'avant-garde de la transformation médiatique pilotée par l'IA, avec un marché mondial de l'IA qui devrait atteindre 500 milliards de dollars d'ici 2025.
Lee Enterprises (NASDAQ: LEE) hat eine Partnerschaft mit Perplexity im Rahmen ihres Verlegerprogramms geschlossen, um den lokalen Journalismus mit KI-Technologie zu verbessern. Die Zusammenarbeit konzentriert sich auf zwei Hauptinitiativen: Werbeinnovation mithilfe datengestützter Lösungen und zukunftsorientierte Strategien zur Monetarisierung von Inhalten.
Das Ziel der Partnerschaft ist es, die Bereitstellung von Inhalten zu transformieren, das Publikumsengagement zu vertiefen und neue Einnahmemöglichkeiten zu schaffen. Die KI-Suchmaschine von Perplexity, die über 400 Millionen Anfragen monatlich verarbeitet, wird Lee dabei helfen, Werbekampagnen zu optimieren und den lokalen Journalismus in ihren über 70 Märkten in den USA zu stärken.
Dieser strategische Schritt positioniert Lee an der Spitze der KI-gesteuerten Medienveränderung, wobei der globale KI-Markt voraussichtlich bis 2025 500 Milliarden US-Dollar erreichen wird.
- Strategic partnership with Perplexity AI expands digital capabilities
- Access to Perplexity's platform processing 400M+ monthly queries
- New revenue opportunities through AI-driven advertising solutions
- Enhanced content monetization potential
- Market presence in 70+ US locations provides scale for AI implementation
- None.
Insights
This partnership represents a strategic move into AI-driven content delivery and advertising optimization. The integration of Perplexity's AI search capabilities with Lee's local journalism network could significantly enhance content discovery and personalization across their 70+ markets. The key value proposition lies in the dual focus on advertising innovation and content monetization.
However, the actual implementation details and revenue potential remain unclear. While Perplexity's 400 million monthly queries demonstrate scale, the conversion of this traffic into meaningful revenue for Lee Enterprises is uncertain. The partnership appears more exploratory than immediately revenue-generating, though it positions Lee well for future digital transformation.
The emphasis on data-driven advertising solutions suggests potential for improved ad targeting and effectiveness, which could help offset declining traditional advertising revenues. Yet success will depend heavily on execution and adoption by local advertisers.
For Lee Enterprises, a company with a
The global AI market projection of
DAVENPORT, Iowa, Dec. 06, 2024 (GLOBE NEWSWIRE) -- Lee Enterprises, Inc. (NASDAQ: LEE), a leading provider of trusted local journalism across the United States, has announced a partnership with Perplexity, the AI search engine, through the company’s Publishers’ Program. This collaboration underscores Lee’s commitment to advancing local journalism by integrating innovative AI solutions that enhance content delivery, deepen audience engagement, and create new revenue opportunities.
By leveraging Perplexity’s advanced AI capabilities, Lee aims to redefine how communities interact with local news and advertising, offering personalized content experiences and opening new avenues for local businesses to connect with their audiences.
Unlocking the Potential of AI for Local Journalism
The partnership between Lee Enterprises and Perplexity focuses on two key initiatives:
- Advertising Innovation: Utilizing AI technology to empower local businesses with data-driven advertising solutions, optimizing their reach, and ensuring campaigns resonate with community needs.
- Future-Ready Strategies: Collaborating on scalable innovations to strengthen local journalism, explore new content monetization opportunities, and support advertisers in an evolving digital landscape.
Innovation with Integrity
“AI is reshaping the business models of industries around the world, and journalism is no exception,” said Kevin Mowbray, Chief Executive Officer at Lee Enterprises. “This partnership with Perplexity is a bold step forward in embracing change. By integrating AI into our operations, we’re excited to transform how we deliver news, support our advertisers, and engage with readers in ways that were never possible before. This is about creating a future where trusted local journalism thrives in the digital age.”
Dmitry Shevelenko, Chief Business Officer at Perplexity, added, “We started our publisher program to develop strategic partnerships with news organizations whose content informs the questions people ask. We’re glad to welcome Lee Enterprises, whose media organizations span more than 70 US markets, as one of our newest members. We look forward to working with them to leverage our technology to power new reader-first experiences and to ensure a healthy and active information ecosystem.”
The Scale of Opportunity
The global AI market is projected to reach
About Lee Enterprises
Lee Enterprises, Inc. is a trusted local news provider serving 73 markets in 26 states. With a dedication to quality journalism and digital innovation, Lee delivers valuable content and advertising solutions to its communities and partners. For more information, visit www.lee.net.
About Perplexity
Perplexity is the conversational 'answer engine' that draws from credible sources in real time to answer users’ questions with in-line citations. Founded in 2022 by former members of OpenAI, Meta, Quora, Bing, and Databricks, the company's mission is to serve the world's curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 100 million questions around the world. Perplexity is available online at www.perplexity.com and on iOS, Mac, and Android.
Contact:
IR@lee.net
(563) 383-2100
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