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The Other Art Fair’s Online Studios Reaches Milestone in Gross Transaction Value

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The Other Art Fair has reported over $2.5 million in Gross Transaction Value (GTV) from its Online Studios since launching in April 2020. In response to its success, the fair plans to expand its virtual offerings in 2021, combining the traditional in-person experience with immersive digital programming. Features of the Online Studios include curated collections and live events with notable artists like Ronnie Wood and Brandon Boyd. The initiative aims to engage a global audience while fostering a rich online art experience.

Positive
  • Achieved over $2.5 million in Gross Transaction Value (GTV) from Online Studios.
  • Plans to expand virtual offerings in 2021 to enhance audience engagement.
Negative
  • None.

The International Emerging Artist Fair Plans to Expand Virtual Offerings in 2021

SANTA MONICA, Calif., Dec. 17, 2020 (GLOBE NEWSWIRE) -- The Other Art Fair, a leading artist fair for discovering emerging artists, today announced its Online Studios has contributed to more than $2.5 million in Gross Transaction Value (GTV) since its launch this past April. The Online Studios digital platform is inspired by the offline fair experience and was created in partnership with global online art gallery Saatchi Art. With the success of Online Studios, The Other Art Fair plans to develop an expanded virtual strategy in 2021, pairing the unique in-real-life fair experience that attendees have come to expect from The Other Art Fair with immersive virtual programming that extends the local fair experience to a global online audience.

“Online Studios has seen fantastic momentum by cultivating an online fair experience as rich in content as our in-person events,” said Ryan Stanier, founder of The Other Art Fair. “We’ve just scratched the surface of what is possible in the digital space and we are excited to introduce innovative new programming that will truly immerse our online audience in the live fair experience.”

The Other Art Fair’s Online Studios features curated collections, emerging art city spotlights, and exclusive digital programming, such as live artist workshops, virtual art tours and in-studio artist profiles, along with live streamed social media content produced especially for Online Studios. Online Studios’ special Guest Artist program has proven to be a popular feature with art buyers, showcasing original artworks and prints by Rolling Stones legend Ronnie Wood, Actor/Comedian Noel Fielding and Incubus lead singer Brandon Boyd.

For more information on The Other Art Fair’s Online Studios, please visit here.

About The Other Art Fair
The Other Art Fair, a leading artist fair for discovering emerging artists, provides a platform for artists to present and sell their work directly to art buyers. Each fair presents more than 90 artists chosen by a selection committee of art experts, enabling both collectors and first-time buyers to buy directly from emerging artists. Since 2011, The Other Art Fair has worked with over 3,000 artists from more than 20 countries, with fairs based in the UK, US and Australia. Unlike “other” fairs, The Other Art Fair creates an accessible and open fair designed for visitors to enjoy an interactive and immersive experience. www.theotherartfair.com

About Saatchi Art
Leading online art gallery Saatchi Art features one of the world’s largest selections of original art and helps people all over the world find art and artists they love. The online art gallery offers original paintings, drawings, sculptures and photographs by over 100,000 emerging artists from over 100 countries. Saatchi Art is redefining the experience of buying and selling art by providing art lovers with free art advisory services and an expertly curated selection of art, while giving artists a convenient and welcoming environment in which to exhibit and sell their work. To discover the world of Saatchi Art, please visit www.saatchiart.com. Saatchi Online, Inc., which operates Saatchi Art, is a wholly owned subsidiary of Leaf Group Ltd. (NYSE: LEAF).

About Leaf Group
Leaf Group Ltd. (NYSE: LEAF) is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness & wellness (Well+Good, Livestrong.com and MyPlate App), and home, art & design (Saatchi Art, Society6 and Hunker). For more information about Leaf Group, visit www.leafgroup.com.

Cautionary Information Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements containing words such as "plan", “guidance,” “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,” “project,” “projections,” “business outlook,” and “estimate” or similar expressions constitute forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. These forward-looking statements involve risks and uncertainties regarding the Company’s future financial performance; could cause actual results or developments to differ materially from those indicated due to a number of factors affecting Leaf Group’s operations, markets, products and services; and are based on current expectations, estimates and projections about the Company’s industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Potential risks and uncertainties that could affect the Company’s operating and financial results are described in Leaf Group’s annual report on Form 10-K for the fiscal year ending December 31, 2019 filed with the Securities and Exchange Commission (http://www.sec.gov) on March 16, 2020, as such risks and uncertainties may be updated from time to time in Leaf Group’s quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions “Risk Factors” and “Management's Discussion and Analysis of Financial Condition and Results of Operations.” These risks and uncertainties include, among others: risks associated with political and economic instability domestically and internationally including those resulting from the COVID-19 pandemic, which have and could lead to fluctuations in the availability of credit, decreased business and consumer confidence and increased unemployment, and the Company’s ability to attract new and repeat customers and artists to its marketplaces and successfully grow its marketplace businesses.

Media Contact:
Sharna Daduk
VP, Communications
sharna.daduk@leafgroup.com


FAQ

What is the Gross Transaction Value reported by The Other Art Fair's Online Studios?

The Other Art Fair's Online Studios reported over $2.5 million in Gross Transaction Value since its launch.

What are the future plans for The Other Art Fair's Online Studios?

The Other Art Fair plans to expand its virtual offerings in 2021, combining online and in-person experiences.

Who are some featured artists in The Other Art Fair's Online Studios?

Featured artists include Ronnie Wood, Noel Fielding, and Brandon Boyd.

When was The Other Art Fair's Online Studios launched?

The Other Art Fair's Online Studios was launched in April 2020.

What does The Other Art Fair aim to achieve with its Online Studios?

The Other Art Fair aims to create an immersive online art experience that extends the local fair experience to a global audience.

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