loanDepot Appoints Industry Veteran Alec Hanson to New Role as SVP, Revenue Development and Growth
loanDepot (NYSE: LDI) has appointed Alec Hanson to a newly created position leading revenue development and growth initiatives. Hanson, who joined the company in 2011 and currently serves as chief marketing officer, brings 20 years of mortgage experience to the role and will report to LDI Mortgage President Jeff Walsh.
As part of the reorganization, TJ Freeborn will become chief marketing and customer experience officer, maintaining responsibility for the company's marketing function and continuing to report to CEO Frank Martell.
In his new role, Hanson will focus on advancing the company's Project North Star strategic plan by:
- Expanding strategic partnerships
- Developing a digital end-to-end customer nurture ecosystem
- Overseeing deployment of next-generation customer relationship management platform
- Enhancing the coaching platform for In-Market Retail loan consultants
loanDepot (NYSE: LDI) ha nominato Alec Hanson a una nuova posizione creata per guidare lo sviluppo delle entrate e le iniziative di crescita. Hanson, che è entrato nell'azienda nel 2011 e attualmente ricopre il ruolo di chief marketing officer, porta con sé 20 anni di esperienza nel settore dei mutui e riporterà al presidente di LDI Mortgage, Jeff Walsh.
Come parte della riorganizzazione, TJ Freeborn diventerà chief marketing and customer experience officer, mantenendo la responsabilità della funzione di marketing dell'azienda e continuando a riferire al CEO Frank Martell.
Nel suo nuovo ruolo, Hanson si concentrerà sull'avanzamento del piano strategico Project North Star dell'azienda, attraverso:
- Espansione delle partnership strategiche
- Sviluppo di un ecosistema digitale per la cura del cliente end-to-end
- Supervisione dell'implementazione della piattaforma di gestione delle relazioni con i clienti di nuova generazione
- Miglioramento della piattaforma di coaching per i consulenti di prestiti al dettaglio in mercato
loanDepot (NYSE: LDI) ha nombrado a Alec Hanson para una nueva posición creada para liderar el desarrollo de ingresos y las iniciativas de crecimiento. Hanson, quien se unió a la empresa en 2011 y actualmente se desempeña como director de marketing, aporta 20 años de experiencia en hipotecas al cargo y reportará al presidente de LDI Mortgage, Jeff Walsh.
Como parte de la reorganización, TJ Freeborn se convertirá en director de marketing y experiencia del cliente, manteniendo la responsabilidad de la función de marketing de la empresa y continuando reportando al CEO Frank Martell.
En su nuevo rol, Hanson se enfocará en avanzar en el plan estratégico Project North Star de la empresa, mediante:
- Expansión de asociaciones estratégicas
- Desarrollo de un ecosistema digital de atención al cliente de extremo a extremo
- Supervisión de la implementación de la plataforma de gestión de relaciones con clientes de próxima generación
- Mejora de la plataforma de coaching para consultores de préstamos al por menor en el mercado
loanDepot (NYSE: LDI)는 Alec Hanson을 수익 개발 및 성장 이니셔티브를 이끄는 새로 생성된 직책에 임명했습니다. 2011년에 회사에 합류한 Hanson은 현재 최고 마케팅 책임자로 재직 중이며, 20년의 모기지 경험을 이 역할에 가져오고 LDI 모기지 사장인 Jeff Walsh에게 보고할 것입니다.
재조직의 일환으로 TJ Freeborn은 최고 마케팅 및 고객 경험 책임자가 되어 회사의 마케팅 기능에 대한 책임을 유지하고 CEO Frank Martell에게 계속 보고할 것입니다.
새로운 역할에서 Hanson은 회사의 Project North Star 전략 계획을 발전시키는 데 집중할 것입니다:
- 전략적 파트너십 확대
- 디지털 종합 고객 양육 생태계 개발
- 차세대 고객 관계 관리 플랫폼 배포 감독
- 시장 내 소매 대출 상담사를 위한 코칭 플랫폼 강화
loanDepot (NYSE: LDI) a nommé Alec Hanson à un nouveau poste créé pour diriger le développement des revenus et les initiatives de croissance. Hanson, qui a rejoint l'entreprise en 2011 et occupe actuellement le poste de directeur marketing, apporte 20 ans d'expérience dans le secteur des prêts hypothécaires à ce rôle et fera rapport au président de LDI Mortgage, Jeff Walsh.
Dans le cadre de la réorganisation, TJ Freeborn deviendra directeur marketing et expérience client, conservant la responsabilité de la fonction marketing de l'entreprise et continuant à faire rapport au PDG Frank Martell.
Dans son nouveau rôle, Hanson se concentrera sur l'avancement du plan stratégique Project North Star de l'entreprise en :
- Élargissant les partenariats stratégiques
- Développant un écosystème numérique de soins aux clients de bout en bout
- Supervisant le déploiement de la plateforme de gestion de la relation client de nouvelle génération
- Améliorant la plateforme de coaching pour les consultants en prêts de détail sur le marché
loanDepot (NYSE: LDI) hat Alec Hanson für eine neu geschaffene Position zur Leitung der Umsatzentwicklung und Wachstumsinitiativen ernannt. Hanson, der 2011 in das Unternehmen eintrat und derzeit als Chief Marketing Officer tätig ist, bringt 20 Jahre Erfahrung im Hypothekenbereich in diese Rolle ein und wird an den Präsidenten von LDI Mortgage, Jeff Walsh, berichten.
Im Rahmen der Reorganisation wird TJ Freeborn Chief Marketing and Customer Experience Officer und behält die Verantwortung für die Marketingfunktion des Unternehmens, während er weiterhin an CEO Frank Martell berichtet.
In seiner neuen Rolle wird Hanson sich darauf konzentrieren, den strategischen Plan Project North Star des Unternehmens voranzutreiben, indem er:
- Strategische Partnerschaften ausbaut
- Ein digitales End-to-End-Kundenpflege-Ökosystem entwickelt
- Die Implementierung der nächsten Generation der Kundenbeziehungsmanagement-Plattform überwacht
- Die Coaching-Plattform für Einzelhandelsdarlehensberater im Markt verbessert
- Strategic reorganization to drive revenue growth initiatives
- Implementation of next-gen CRM platform to enhance customer engagement
- Expansion of strategic partnerships under Project North Star
- Strengthened leadership team with experienced industry veteran
- None.
Executive Vice President TJ Freeborn will retain overall responsibility for the company’s marketing function, with a title change to chief marketing and customer experience officer. Among other things, Freeborn was responsible for the company’s sponsorship deals with Major League Baseball and the Miami Marlins, and her creative and content work led loanDepot to become one of the most recognized brands in the industry. She will continue to report directly to loanDepot President and CEO Frank Martell.
In his new role, Hanson will play a critical role in advancing the company’s Project North Star strategic plan by capitalizing on new revenue opportunities, including the expansion of strategic partnerships and the development of a digital end-to-end customer nurture ecosystem. He will oversee the deployment of loanDepot’s next-generation customer relationship management platform, which will optimize customer engagement throughout the homeownership lifecycle while driving operational efficiencies. And, leveraging his roots and passion as a Retail loan originator, he will be responsible for taking the company’s best-in-class coaching and professional growth platform for In-Market Retail loan consultants to the next level, equipping originators with the support, tools and platform they need to achieve their goals.
“I can think of no better leader than Alec to help us capture new and innovative top-line revenue growth opportunities,” said Walsh. “His knowledge, industry network, and experience as an originator, production leader, and marketing leader make him uniquely positioned to help us drive the goals of Project North Star. We’re excited to see where his leadership will take us.”
Hanson’s career as an originator began in 2004 when he was named Rookie of the Year by Scotsman Guide. He received HousingWire’s Rising Star award three times, in 2017, 2019 and 2021, and is the author of “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer” and loanDepot’s “Modern Lending Playbook.” An industry thought leader with a strong entrepreneurial spirit, Hanson brought an originator’s mindset to the company’s marketing efforts. Among his accomplishments was transforming the company’s field-marketing capabilities into a true differentiator and helping drive the success of a number of high-impact digital marketing initiatives.
Added Hanson, “I’ve always loved the entrepreneurial spirit that remains such a significant part of our culture, and I’m proud of the career I’ve built as I’ve come up the ranks. What drives me every day is the opportunity to make an impact on the success of our company by improving our platform so that our team can continue to win. With our Project North Star strategic plan, we have many opportunities to lead with our customers and our industry. I can’t wait to get started.”
About loanDepot
At loanDepot (NYSE: LDI), we know home means everything. That’s why we are on a mission to support homeowners with a suite of products and services that fuel the American Dream. Our portfolio of digital-first home purchase, home refinance and home equity lending products make homeownership more accessible, achievable, and rewarding, especially for the increasingly diverse communities of first-time homebuyers we serve. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303783201/en/
Media Contact
Jonathan Fine
VP, Public Relations
(781) 248-3963
jfine@loandepot.com
Source: loanDepot, Inc.
FAQ
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