Welcome to our dedicated page for Locafy news (Ticker: LCFYW), a resource for investors and traders seeking the latest updates and insights on Locafy stock.
About Locafy Ltd
Locafy Ltd (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service (SaaS) technology company specializing in local search engine optimization (SEO) and digital publishing solutions. Founded in 2009 and headquartered in Perth, Australia, Locafy is on a mission to revolutionize the US$700 billion SEO industry by providing businesses with fast, automated, and highly effective tools to enhance their online presence and achieve top search rankings.
Core Business Segments
Locafy operates through two primary business segments:
- Publishing: This segment focuses on leveraging Locafy’s owned digital properties, such as Hotfrog, AussieWeb, and Scoop.com.au, to generate revenue through advertising, business listings, and content publications. These platforms serve as valuable digital assets that drive traffic and visibility for businesses.
- SEO Agency: In this segment, Locafy applies its proprietary SEO technology to third-party digital properties, enabling clients to optimize their online presence and improve search engine relevance. This includes creating dynamic landing pages, enhancing local search rankings, and delivering measurable traffic growth.
Proprietary Technology and Innovation
Locafy’s competitive edge lies in its proprietary 'entity-based' SEO technology, which automates the creation of optimized content and ensures high visibility in search results. The company’s solutions include:
- Hotfrog Proximity Page: A dynamic application that integrates with platforms like Yext to create SEO-optimized landing pages for local businesses.
- Article Accelerator: A programmatic tool designed to combat search engine algorithm changes by optimizing high-value keywords and boosting website traffic for publishers.
- Keystone Technology: A performance-based pricing model that aligns Locafy’s revenue with the value delivered to clients, ensuring a risk-free approach for businesses investing in SEO.
Market Position and Strategic Partnerships
Locafy operates in a competitive landscape dominated by large players like Google. However, it differentiates itself through strategic partnerships and a focus on niche markets. Collaborations with companies like Yext, diDNA, and Fathom Holdings have enabled Locafy to expand its reach and offer tailored solutions for industries such as real estate, media, and local businesses. By leveraging AI-driven automation and a scalable SaaS model, Locafy is well-positioned to address the growing demand for efficient and cost-effective SEO solutions.
Revenue Model
Locafy’s diversified revenue streams include:
- Subscription and Licensing Fees: Recurring revenue from clients using Locafy’s SaaS platform.
- Advertising and Content Monetization: Revenue generated through its owned digital properties.
- Performance-Based Agreements: A value-based pricing model that ties Locafy’s earnings directly to the measurable results achieved for its clients.
Challenges and Opportunities
While Locafy faces challenges such as adapting to frequent search engine algorithm updates and managing operational costs, its innovative solutions and strategic partnerships provide significant growth opportunities. The company’s focus on automation, AI integration, and scalable publishing solutions positions it as a key player in the evolving SEO landscape.
Conclusion
Locafy Ltd is a transformative force in the SEO and digital publishing industry, offering cutting-edge solutions that empower businesses to dominate search rankings and connect with their target audiences. With a strong foundation in proprietary technology, strategic partnerships, and a diversified revenue model, Locafy continues to drive measurable results for its clients and solidify its position as a leader in local search engine marketing.
Locafy Limited (Nasdaq: LCFY) reported a remarkable first quarter for fiscal 2023, ending September 30, 2022, with total operating revenue soaring 79% year-over-year to $1.4 million. Subscription revenue climbed 94% to $1.0 million, driven by a 253% surge in reseller count, reaching 134. Gross profit also increased 107% year-over-year, bolstering gross margin to 75.9%. Despite these gains, the company recorded a net loss of $1.1 million.
Locafy Limited (Nasdaq: LCFY, LCFYW) announced it will release its financial results for the fiscal first quarter ended September 30, 2022, on November 8, 2022, after market close. The company specializes in local search engine marketing and aims to revolutionize the $700 billion SEO sector. Locafy plans to share its financial results, business outlook, and corporate updates through a press release that will be available on its Investor Relations website.
Locafy Limited (Nasdaq: LCFY, LCFYW) has launched Brand Boost, a new e-commerce SEO marketing tool designed to enhance brand visibility and sales for clients. This proprietary solution creates national SEO campaigns that target specific audiences with optimized landing pages, leading to higher conversion rates and reduced customer acquisition costs. Early trials showed clients achieving monthly product sale increases of 20%-60%. The launch aims to expand Locafy’s offerings in the e-commerce sector following the acquisition of Jimmy Kelley Digital, which developed the Brand Boost prototype.
Locafy Limited (Nasdaq: LCFY, LCFYW), a software-as-a-service leader in local search engine marketing, will present and hold virtual meetings during the H.C. Wainwright 24th Annual Global Investment Conference from September 12-14, 2022. The virtual presentation will be available on-demand starting September 12 at 7:00 a.m. Eastern time on Locafy's investor relations website. Interested parties can contact Gateway Investor Relations to schedule one-on-one meetings. Locafy's mission is to transform the $700 billion SEO sector through innovative solutions.
Locafy Limited (Nasdaq: LCFY, LCFYW) has acquired Jimmy Kelley Digital, enhancing its capabilities in local search engine marketing. Kelley, an SEO expert with over 20 years of experience, joins as Global Head of Search Technology. This acquisition is expected to drive revenue increases of 20%-60% for e-commerce clients within the first month. Locafy aims to expand its client base and revenue opportunities, leveraging Kelley's expertise to revolutionize local search strategies.
Locafy Limited (Nasdaq: LCFY, LCFYW) has appointed Gateway Investor Relations to enhance its investor relations efforts. This partnership aims to refine messaging, increase communication with institutional investors, and organize events to boost visibility in the financial community. Locafy reported nearly double revenue growth in the past fiscal year and is targeting sustainable profitability in fiscal 2023. The collaboration with Gateway is designed to leverage Locafy's recent Nasdaq listing and expand its institutional shareholder base.
Locafy Limited (NASDAQ: LCFY, LCFYW) reported preliminary unaudited revenue for FY22 of A$4.2 million, marking a 92% increase from FY21. Gross profit is expected to rise by 81%. The company experienced significant growth in its distribution channel, with a 421% increase in total partners, reaching 135 as of June 30, 2022. Monthly recurring revenue for July 2022 is around $500,000, up 110% year-on-year. CEO Gavin Burnett highlighted the company's focus on achieving profitability in FY23 through cost management and strategic growth.
Locafy Limited (NASDAQ: LCFY, LCFYW) announced the appointment of Mr. Ranko Matic as a non-executive director, expanding its Board from three to four members. Mr. Matic, a Chartered Accountant with over 30 years of experience, brings a wealth of knowledge in financial and executive management, corporate advisory, and capital markets. His expertise includes involvement in over 40 IPOs in the past 15 years. CEO Gavin Burnett expressed confidence in Mr. Matic's ability to enhance corporate governance and increase shareholder value.
Locafy Limited (NASDAQ: LCFY, LCFYW) has received a deficiency notice from Nasdaq due to its share price closing below $1.00 for 30 consecutive business days. The company has until December 27, 2022, to comply with the minimum bid price requirement, which entails closing at $1.00 or more for at least 10 consecutive days. The notice does not currently impact trading or operations. If compliance is not achieved, Locafy may qualify for an additional 180-day extension, contingent on meeting other listing requirements.
Locafy Limited (NASDAQ: LCFY, LCFYW) reported a significant operational update for May 2022. The company achieved over 60% Page 1 search engine rankings across global markets, with 43% in Top 3 positions. These gains come amid algorithm changes from a major search engine provider, with Locafy's patented platform quickly adapting to enhance customer outcomes. Additionally, the company expanded its reseller base by over 20% within the same month, reaching a total of 125 global resellers.
FAQ
What is the current stock price of Locafy (LCFYW)?
What does Locafy Ltd specialize in?
How does Locafy generate revenue?
What is Locafy’s proprietary technology?
Who are Locafy’s key partners?
What industries does Locafy serve?
How does Locafy differentiate itself from competitors?
What challenges does Locafy face in its market?
What is Locafy’s mission?
