Marzetti and TABASCO Brand Unite to Unleash the Ultimate Spicy Ranch
Marzetti and TABASCO® Brand have announced their first-ever collaboration to create a new refrigerated spicy ranch dressing. The product combines Marzetti's creamy ranch with TABASCO® Pepper Sauce, targeting the growing demand for spicy foods while maintaining ranch's position as America's #1 dressing.
The new Marzetti Spicy Ranch Seasoned with TABASCO® Sauce is made with quality ingredients, containing no preservatives or artificial flavors. It will be available in the refrigerated produce section at Kroger stores nationwide immediately, with expansion to Walmart and other local grocery stores by May.
This strategic partnership brings together two century-old brands, offering a premium product that caters to both ranch lovers and heat seekers. The dressing is designed to complement various foods including pizza, wings, fries, salads, burgers, and tacos, providing a balanced blend of heat and creaminess.
Marzetti e TABASCO® Brand hanno annunciato la loro prima collaborazione per creare un nuovo condimento ranch piccante refrigerato. Il prodotto combina il cremoso ranch di Marzetti con la salsa di peperoncino TABASCO®, rispondendo alla crescente domanda di cibi piccanti mantenendo la posizione del ranch come il condimento numero uno in America.
Il nuovo Marzetti Spicy Ranch Aromatizzato con Salsa TABASCO® è realizzato con ingredienti di qualità, senza conservanti o aromi artificiali. Sarà disponibile nella sezione refrigerata dei prodotti freschi nei negozi Kroger in tutto il paese immediatamente, con un'espansione prevista nei negozi Walmart e in altri negozi di alimentari locali entro maggio.
Questa partnership strategica unisce due marchi centenari, offrendo un prodotto premium che soddisfa sia gli amanti del ranch che gli appassionati di sapori piccanti. Il condimento è progettato per completare vari cibi tra cui pizza, ali, patatine, insalate, hamburger e tacos, fornendo un equilibrio tra piccantezza e cremosità.
Marzetti y TABASCO® Brand han anunciado su primera colaboración para crear un nuevo aderezo ranch picante refrigerado. El producto combina el cremoso ranch de Marzetti con la Salsa de Chile TABASCO®, apuntando a la creciente demanda de alimentos picantes mientras mantiene la posición del ranch como el aderezo número uno en América.
El nuevo Marzetti Spicy Ranch Sazonado con Salsa TABASCO® está hecho con ingredientes de calidad, sin conservantes ni sabores artificiales. Estará disponible en la sección de productos frescos refrigerados de las tiendas Kroger a nivel nacional de inmediato, con expansión a Walmart y otras tiendas de comestibles locales para mayo.
Esta asociación estratégica une a dos marcas centenarias, ofreciendo un producto premium que satisface tanto a los amantes del ranch como a los buscadores de picante. El aderezo está diseñado para complementar varios alimentos, incluyendo pizza, alitas, papas fritas, ensaladas, hamburguesas y tacos, proporcionando una mezcla equilibrada de picante y cremosidad.
Marzetti와 TABASCO® Brand가 처음으로 협력하여 새로운 냉장 스파이시 랜치 드레싱을 만들었다고 발표했습니다. 이 제품은 Marzetti의 크리미한 랜치와 TABASCO® 페퍼 소스를 결합하여, 스파이시 음식에 대한 증가하는 수요를 겨냥하면서도 랜치의 미국 내 1위 드레싱으로서의 입지를 유지합니다.
새로운 Marzetti Spicy Ranch TABASCO® 소스로 양념한 드레싱은 품질 좋은 재료로 만들어졌으며, 방부제나 인공 향료가 포함되어 있지 않습니다. 이 제품은 즉시 Kroger 매장의 냉장 농산물 섹션에서 구입할 수 있으며, 5월까지 Walmart 및 기타 지역 식료품점으로 확장될 예정입니다.
이 전략적 파트너십은 두 개의 백년 역사를 가진 브랜드를 결합하여, 랜치 애호가와 매운 맛을 찾는 사람 모두를 만족시키는 프리미엄 제품을 제공합니다. 이 드레싱은 피자, 윙, 감자튀김, 샐러드, 햄버거, 타코 등 다양한 음식과 잘 어울리며, 매운맛과 크리미함의 균형을 제공합니다.
Marzetti et TABASCO® Brand ont annoncé leur première collaboration pour créer une nouvelle vinaigrette ranch épicée réfrigérée. Le produit combine le ranch crémeux de Marzetti avec la sauce au piment TABASCO®, répondant à la demande croissante pour des aliments épicés tout en maintenant la position du ranch comme la vinaigrette numéro un en Amérique.
La nouvelle Marzetti Spicy Ranch Assaisonné avec Sauce TABASCO® est fabriquée avec des ingrédients de qualité, sans conservateurs ni arômes artificiels. Elle sera disponible dans la section des produits frais réfrigérés des magasins Kroger à l'échelle nationale immédiatement, avec une expansion prévue vers Walmart et d'autres épiceries locales d'ici mai.
Ce partenariat stratégique réunit deux marques centenaires, offrant un produit premium qui satisfait à la fois les amateurs de ranch et les amateurs de piquant. La vinaigrette est conçue pour compléter divers aliments, y compris la pizza, les ailes, les frites, les salades, les hamburgers et les tacos, offrant un équilibre entre chaleur et crémeux.
Marzetti und TABASCO® Brand haben ihre erste Zusammenarbeit angekündigt, um ein neues gekühltes würziges Ranch-Dressing zu kreieren. Das Produkt kombiniert das cremige Ranch-Dressing von Marzetti mit TABASCO® Pfeffersauce und zielt auf die wachsende Nachfrage nach würzigen Lebensmitteln ab, während es die Position von Ranch als das beliebteste Dressing in Amerika beibehält.
Das neue Marzetti Spicy Ranch gewürzt mit TABASCO® Sauce wird aus hochwertigen Zutaten hergestellt, enthält keine Konservierungsstoffe oder künstlichen Aromen. Es wird sofort in der gekühlten Obst- und Gemüseabteilung der Kroger-Filialen landesweit erhältlich sein, mit einer Erweiterung zu Walmart und anderen lokalen Lebensmittelgeschäften bis Mai.
Diese strategische Partnerschaft vereint zwei jahrhundertealte Marken und bietet ein Premium-Produkt, das sowohl Ranch-Liebhaber als auch Schärfe-Fans anspricht. Das Dressing ist so konzipiert, dass es verschiedene Lebensmittel wie Pizza, Flügel, Pommes, Salate, Burger und Tacos ergänzt und eine ausgewogene Mischung aus Schärfe und Cremigkeit bietet.
- Strategic partnership between two well-established brands in their respective categories
- Expansion into growing spicy food market segment while leveraging ranch's position as #1 dressing
- Nationwide distribution through major retailers Kroger and Walmart
- Premium positioning with quality ingredients and no artificial preservatives
- None.
Insights
Lancaster Colony's collaboration between Marzetti and TABASCO represents a strategic product expansion in the competitive refrigerated dressing category. The partnership leverages two complementary market trends: the growing popularity of spicy foods and ranch's position as America's #1 dressing.
This launch demonstrates Lancaster's continued focus on premium positioning within the specialty foods segment. By placing the product in the refrigerated produce section with claims of "no preservatives" and "no artificial flavors," they're targeting higher-margin sales compared to shelf-stable alternatives. The nationwide distribution strategy—starting immediately at Kroger with Walmart rollout by May—suggests confidence in the product's market potential.
The collaboration brings mutual benefits: Marzetti gains association with TABASCO's established heat credentials, while TABASCO extends its brand into a new category. For Lancaster Colony, this represents incremental innovation within their core competency rather than a business-altering initiative.
While this single product introduction won't significantly move the needle for a
Marzetti® Spicy Ranch Seasoned with TABASCO® Sauce brings the perfect blend of heat and creaminess to fans who refuse to settle.
Marzetti® Spicy Ranch Seasoned with TABASCO® Sauce brings the perfect blend of heat and creaminess to fans who refuse to settle.
With spicy food booming and ranch remaining America's #1 dressing, consumers are increasingly seeking higher quality, better-tasting products that deliver flavor without compromise. Found in the fresh produce aisle, this refrigerated dressing is made with quality ingredients, no preservatives and no artificial flavors, bringing a much-needed punch of flavor to the refrigerated dressings category. Perfectly balancing the creaminess of Marzetti Ranch with the flavor and heat of TABASCO® Sauce, this dressing is artfully blended to elevate—not overpower—your favorite pizza, wings, fries, salads, burgers, tacos and more.
“Hot sauce and ranch fans take their favorites seriously. Consumers aren’t just chasing heat; they crave balance and depth of flavor, and that’s exactly what our culinary team delivered,” said Brett Castle, Vice President of Brand Management at T. Marzetti Company. “TABASCO® Brand is the highest-trusted name in heat and pepper expertise, making it the ideal partner for us to bring a spicy ranch to the refrigerated dressings category.”
This spicy ranch brings a twist to the traditional refrigerated dressing space and proves that ingredient-conscious consumers don’t have to compromise on flavor. The collaboration, which was facilitated by IMG Licensing, will be a game-changer for ranch lovers and heat seekers alike. It’s a new era for indulgent taste.
“For over 150 years, TABASCO® Brand has made food more exciting with our products’ signature kick of heat and flavor,” added Kate Neuhaus, Director of Global Marketing Communications at McIlhenny Company. “We’re thrilled to collaborate with Marzetti to bring our pepper expertise into the world of refrigerated ranch dressings and can’t wait to see how fans use it to make their favorite foods even more exciting.”
Fans can find Marzetti Spicy Ranch Seasoned with TABASCO® Sauce in the refrigerated produce section at Kroger nationwide now, with availability at Walmart and other local grocery stores by May.
To learn more and stay up to date on additional distribution, visit https://marzetti.com/products/spicy-ranch-seasoned-with-tabasco-sauce/.
About T. Marzetti Company:
T. Marzetti Company manufactures and sells specialty food products. Our retail brands include Marzetti® dressings and dips, New York Bakery™ garlic breads, and Sister Schubert’s® dinner rolls, in addition to exclusive license agreements for Olive Garden® dressings, Chick-fil-A® sauces and dressings, Buffalo Wild Wings® sauces, Arby’s® sauces, Subway® sauces, and Texas Roadhouse® steak sauces and frozen rolls. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in
At T. Marzetti, our mission is to make every meal better through high-quality, flavorful food. Led by our purpose, to nourish growth with all that we do, our 3,800 team members are dedicated to creating great tasting food and cultivating deep and lasting relationships.
T. Marzetti Company is a wholly owned subsidiary of Lancaster Colony Corporation (NASDAQ: LANC).
About McIlhenny Company & TABASCO® Brand
From our home on
With more than 155 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world’s most popular food and drinks. Our core range of pepper sauces includes TABASCO® Original Red Sauce, TABASCO® Jalapeño Sauce, TABASCO® Chipotle Sauce, TABASCO® Sweet Chili Sauce, TABASCO® Sriracha, TABASCO® Habanero Sauce, TABASCO® Scorpion Sauce, TABASCO® Buffalo Style Sauce, and our new TABASCO® Salsa Picante.
To learn more about how we #LightThingsUp please visit us at www.tabasco.com or follow us on Facebook, Instagram, X, TikTok and LinkedIn.
TABASCO® Brand and the DIAMOND and BOTTLE LOGOS are trademarks of and licensed by McIlhenny Company,
About IMG:
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325933069/en/
Media Contacts:
Belle Communication
Violet Pocock
dressings@bellecommunication.com
(239) 974-6764
T. Marzetti Company
Alysa Spittle
alysa.spittle@marzetti.com
Source: T. Marzetti Company
FAQ
Where can I buy Marzetti Spicy Ranch with TABASCO Sauce and when will it be available?
What are the key ingredients and features of the new Marzetti TABASCO Spicy Ranch?
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Why did Marzetti partner with TABASCO for this new product?
