Klaviyo Expands AI Suite to Become Every Marketer’s Dream Machine
Klaviyo (NYSE: KVYO) has announced the expansion of its AI suite with three new features: Flows AI, personalized campaigns, and review sentiment AI. These tools aim to enhance marketers' capabilities by allowing the creation of complex marketing flows, optimizing A/B testing, and analyzing product reviews for actionable insights. According to the company, these features can help marketers work faster, generate new ideas, and drive business growth. Early adopters of personalized campaigns have seen a 26% increase in email open rates or SMS click rates. The new tools are designed to help brands build stronger customer relationships and drive revenue.
- Introduction of Flows AI to create complex marketing flows quickly, increasing the number of customer-targeted messages and potentially boosting revenue.
- Personalized campaigns enhance A/B testing, leading to a 26% lift in email open rates or SMS click rates for early users.
- Review sentiment AI provides actionable insights from product reviews, helping brands identify trends faster and improve customer satisfaction.
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Insights
Klaviyo's new AI tools significantly enhance the capacity of marketers by automating complex tasks and providing insights that can drive customer engagement and revenue. The introduction of Flows AI allows marketers to automate and optimize marketing flows efficiently, saving time and increasing the number of flows they can handle. This means more personalized and timely customer interactions, translating to higher conversion rates.
The personalized campaign feature customizes email and SMS marketing based on individual customer preferences, moving beyond traditional A/B testing. This approach can considerably boost engagement metrics, as evidenced by the
Moreover, the review sentiment AI offers actionable insights by analyzing customer feedback at scale, allowing brands to make data-driven decisions quickly. This feature helps in identifying trends and customer sentiments that may otherwise be missed, aiding in product development and customer service improvements.
Klaviyo's expansion of its AI suite is timely, addressing the increasing demand for sophisticated data analytics tools in the marketing landscape. The features are designed to enhance the user experience of marketers, making data-driven decisions more accessible. The ability to create complex marketing flows and personalized campaigns with ease means that even smaller brands can leverage advanced marketing strategies without needing extensive technical expertise.
The review sentiment AI feature is particularly noteworthy as it provides a scalable solution for analyzing customer feedback. This democratizes access to deep consumer insights, which were traditionally available only to larger firms with more resources. The potential for increased engagement and refinement of marketing strategies can lead to a significant competitive advantage.
For investors, Klaviyo's continuous innovation in AI positions the company strongly within the digital marketing solutions space, potentially driving long-term growth and stability.
New AI tools supercharge marketers to work faster, and spark new ideas to build customer relationships
“The best B2C brands know that building genuine customer relationships is the fastest path to success. But with infinite data points and increasing customer expectations, marketers can’t do it alone,” said Jamie Domenici, CMO of Klaviyo. “Klaviyo AI is our easy-to-use solution to help brands move faster, be more creative, and drive revenue. Most importantly, our AI offerings are here to give marketers an edge — by anticipating what customers will buy, spotting trends in product reviews and generating complex marketing flows with a simple line of text.”
Building off of Klaviyo AI’s existing features, today’s release includes:
- Complex marketing flows designed in a snap with Flows AI: Marketing flows are a huge revenue driver, but with millions of possible variations and limited time in the day, most marketers stop after turning on 5-7 flows. Flows AI allows marketers to build flows in seconds with a simple prompt, greatly increasing the number of flows they can create. It also enhances their ability to use segments for better targeting of customer messages, ultimately increasing revenue.
- Take A/B testing into the 21st century with personalized campaigns: We’re taking A/B testing into the 21st century. While typical A/B testing is “one size fits all,” where the winning variation is sent to all subscribers, personalized campaigns enable brands to take a much more tailored approach to campaign optimization. AI determines the winning version of an email or SMS campaign for each subscriber, based on their individual likelihood to engage, and sends it out instantly. Klaviyo customers using personalized campaigns in early access saw a 26+% lift in average email campaign open rate or SMS click rate.
- Get actionable insights about what your customers love (or hate) with review sentiment AI: Product reviews are a goldmine of feedback about a brand, but without an easy way to comb through all the reviews for trends at scale, it’s easy to miss important feedback from customers. Review sentiment AI quickly analyzes the data and identifies positive and negative trends, so brands can get insights — and take action — faster than ever.
Since launching Klaviyo AI in February, brands like Made In cookware, Every Man Jack, and Tata Harper have used the features to build lasting relationships with their customers and drive meaningful revenue.
"Klaviyo is the one of the more powerful marketing platforms I've seen in my 20+ years in the industry,” says Heidi Jessop-Maund, SVP of digital at Tata Harper. “The platform’s turnkey solution enables brands to easily leverage their customer data and utilize AI to make real-time optimizations, drive strategy, and stay at the forefront of marketing.”
To get started with Klaviyo AI and learn more about these new tools, visit https://www.klaviyo.com/features/ai.
About Klaviyo
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive SaaS platform enables business users of any skill level to harness their first-party data from more than 350 integrations to send the right message at the right time across email, SMS, and push notifications. Innovative businesses like Good American, TaylorMade, Liquid Death, Stanley 1913, and more than 146,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers — and grow on their own terms.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240711265545/en/
Lacey Berrien
Public Relations
press@klaviyo.com
Source: Klaviyo, Inc.
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