KUKE Music Successfully Reached Strategic Partnership with China Media Group IoV Digital Media, Aims to Redefining the Benchmark for In-Vehicle Music
KUKE Music (NYSE:KUKE), a leading classical music platform with ~3 million audio and video tracks, announced a strategic partnership with China Media Group IoV Digital Media on March 18, 2025. The collaboration aims to enhance in-vehicle audio experiences by integrating KUKE's classical music library with CMG IoV's extensive automotive reach.
CMG IoV Digital Media, operational since March 2020, has achieved significant market penetration with over 100 million users and partnerships with 90% of China's leading automotive manufacturers. Their platform features 1,300 live audio streams and 5+ million hours of content.
The partnership will develop specialized products including 'Master Symphony Theater', 'Music General Education Enlightenment Course', and 'Classical Music Radio'. These offerings will be customized for smart cockpits, providing context-aware content delivery such as jazz for long drives and educational content during school runs.
KUKE Music (NYSE:KUKE), una piattaforma leader nella musica classica con circa 3 milioni di tracce audio e video, ha annunciato una partnership strategica con China Media Group IoV Digital Media il 18 marzo 2025. La collaborazione mira a migliorare le esperienze audio in auto integrando la biblioteca di musica classica di KUKE con l'ampia portata automobilistica di CMG IoV.
CMG IoV Digital Media, operativa dal marzo 2020, ha raggiunto una significativa penetrazione di mercato con oltre 100 milioni di utenti e partnership con il 90% dei principali produttori automobilistici cinesi. La loro piattaforma offre 1.300 streaming audio dal vivo e oltre 5 milioni di ore di contenuti.
La partnership svilupperà prodotti specializzati tra cui 'Master Symphony Theater', 'Corso di Educazione Musicale Generale' e 'Radio di Musica Classica'. Queste offerte saranno personalizzate per i cockpit intelligenti, fornendo consegne di contenuti contestuali come jazz per lunghi viaggi e contenuti educativi durante i tragitti scolastici.
KUKE Music (NYSE:KUKE), una plataforma líder en música clásica con aproximadamente 3 millones de pistas de audio y video, anunció una asociación estratégica con China Media Group IoV Digital Media el 18 de marzo de 2025. La colaboración tiene como objetivo mejorar las experiencias de audio en vehículos integrando la biblioteca de música clásica de KUKE con el amplio alcance automotriz de CMG IoV.
CMG IoV Digital Media, operativa desde marzo de 2020, ha logrado una penetración significativa en el mercado con más de 100 millones de usuarios y asociaciones con el 90% de los principales fabricantes de automóviles de China. Su plataforma cuenta con 1,300 transmisiones de audio en vivo y más de 5 millones de horas de contenido.
La asociación desarrollará productos especializados, incluyendo 'Teatro Sinfónico Maestro', 'Curso de Iluminación en Educación Musical General' y 'Radio de Música Clásica'. Estas ofertas estarán personalizadas para cockpits inteligentes, proporcionando entrega de contenido contextual como jazz para viajes largos y contenido educativo durante los traslados escolares.
KUKE Music (NYSE:KUKE), 약 300만 개의 오디오 및 비디오 트랙을 보유한 클래식 음악 플랫폼의 선두주자로, 2025년 3월 18일 중국 미디어 그룹 IoV 디지털 미디어와 전략적 파트너십을 발표했습니다. 이 협력은 KUKE의 클래식 음악 라이브러리를 CMG IoV의 광범위한 자동차 네트워크와 통합하여 차량 내 오디오 경험을 향상시키는 것을 목표로 합니다.
CMG IoV 디지털 미디어는 2020년 3월부터 운영되고 있으며, 1억 명 이상의 사용자와 중국 주요 자동차 제조업체의 90%와의 파트너십을 통해 상당한 시장 침투를 이룩했습니다. 그들의 플랫폼은 1,300개의 실시간 오디오 스트림과 500만 시간 이상의 콘텐츠를 제공합니다.
이 파트너십은 '마스터 심포니 극장', '음악 일반 교육 계몽 과정', '클래식 음악 라디오'와 같은 전문화된 제품을 개발할 것입니다. 이러한 제공은 스마트 조종석에 맞춤화되어, 긴 여행 시 재즈와 학교 통학 시 교육 콘텐츠와 같은 상황에 맞는 콘텐츠 제공을 할 것입니다.
KUKE Music (NYSE:KUKE), une plateforme de musique classique de premier plan avec environ 3 millions de pistes audio et vidéo, a annoncé un partenariat stratégique avec China Media Group IoV Digital Media le 18 mars 2025. La collaboration vise à améliorer les expériences audio en voiture en intégrant la bibliothèque de musique classique de KUKE avec l'importante portée automobile de CMG IoV.
CMG IoV Digital Media, opérationnel depuis mars 2020, a atteint une pénétration de marché significative avec plus de 100 millions d'utilisateurs et des partenariats avec 90 % des principaux fabricants automobiles chinois. Leur plateforme propose 1 300 flux audio en direct et plus de 5 millions d'heures de contenu.
Le partenariat développera des produits spécialisés, notamment 'Théâtre de la Symphonie Maître', 'Cours d'Éducation Musicale Générale' et 'Radio de Musique Classique'. Ces offres seront personnalisées pour les cockpits intelligents, fournissant une livraison de contenu contextuel, comme du jazz pour les longs trajets et du contenu éducatif lors des trajets scolaires.
KUKE Music (NYSE:KUKE), eine führende Plattform für klassische Musik mit etwa 3 Millionen Audio- und Video-Tracks, gab am 18. März 2025 eine strategische Partnerschaft mit China Media Group IoV Digital Media bekannt. Die Zusammenarbeit zielt darauf ab, die Audioerlebnisse im Fahrzeug zu verbessern, indem die klassische Musiksammlung von KUKE mit der umfangreichen Reichweite von CMG IoV im Automobilbereich integriert wird.
CMG IoV Digital Media, das seit März 2020 tätig ist, hat eine signifikante Marktdurchdringung mit über 100 Millionen Nutzern und Partnerschaften mit 90 % der führenden Automobilhersteller Chinas erreicht. Ihre Plattform bietet 1.300 Live-Audio-Streams und über 5 Millionen Stunden an Inhalten.
Die Partnerschaft wird spezialisierte Produkte entwickeln, darunter 'Master Symphony Theater', 'Allgemeiner Musikbildungslehrgang' und 'Klassische Musik Radio'. Diese Angebote werden für intelligente Cockpits maßgeschneidert, um kontextbewusste Inhaltsbereitstellung zu ermöglichen, wie z.B. Jazz für lange Fahrten und Bildungsinhalte während der Schulfahrten.
- Strategic partnership with CMG IoV Digital Media provides access to 100M+ users
- Integration with 90% of China's leading automotive manufacturers
- Expansion into high-net-worth car owner demographic
- Development of new revenue streams through customized in-vehicle audio products
- None.
Insights
This strategic partnership represents a significant distribution opportunity for KUKE Music in China's rapidly evolving in-vehicle entertainment landscape. By partnering with CMG IoV Digital Media—which boasts 100+ million users and collaborations with 90% of China's leading automotive manufacturers—KUKE gains access to a premium audience segment with minimal customer acquisition costs.
The deal's strategic value lies in three key dimensions: First, KUKE addresses a content gap in non-popular music for in-vehicle scenarios, creating differentiation in a competitive space. Second, the partnership targets high-net-worth car owners—a demographic that aligns perfectly with classical music consumers. Third, the development of customized products like "Master Symphony Theater" indicates a scenario-based approach rather than simply licensing content.
While financial terms remain undisclosed, content licensing partnerships typically offer high-margin revenue opportunities through revenue-sharing models. For a company with KUKE's market capitalization (
The partnership's emphasis on smart cockpit integration and emotional context-matching demonstrates a sophisticated understanding of how classical music can be relevant in everyday driving scenarios—transforming potential listener objections into engagement opportunities. This represents a strategic pivot from KUKE's traditional distribution channels toward an embedded content approach that could generate recurring revenue streams.
Beijing, March 21, 2025 (GLOBE NEWSWIRE) -- KUKE MUSIC HOLDING LIMITED (NYSE:KUKE), a leading classical music service platform in China with approximately 3 million audio and video music tracks, recently announced that its subsidiary, Beijing Kuke Music Co., Ltd. (hereinafter referred to as “Beijing Kuke Music”) and China Media Group IoV Digital Media (Shanghai) Co., Ltd. (hereinafter referred to as “CMG IoV Digital Media”) formally signed a strategic cooperation agreement on March 18, 2025 in Beijing. CMG IoV Digital Media, online since March 2020, is the new media arm of China Media Group, also known as Voice of China, the preeminent media company by means of radio and television broadcasting in China. Together, Beijing Kuke Music and CMG IoV Digital Media aim to establish a new benchmark for high-quality, intelligent, and differentiated in-vehicle audio ecosystems, offering users an unparalleled auditory experience while driving.
As a pivotal audio platform under the new media strategy of China Media Group, CMG IoV Digital Media has surpassed 100 million users across all channels and established in-depth collaborations with nearly
Through this collaboration, both parties will transcend the boundaries of traditional audio services, creating a comprehensive matrix that spans news, culture, and music education. Beijing Kuke Music will grant CMG IoV Digital Media access to its classical music library, audiobooks, and high-definition audio-video resources of concerts, addressing the gap in non-popular music content within in-car scenarios. Meanwhile, leveraging its extensive reach and precise distribution capabilities, CMG IoV Digital Media will facilitate Beijing Kuke Music in connecting with high-net-worth car owners, expanding the horizons of classical music appreciation.
As part of this partnership, KUKE Music and CMG IoV Digital Media will jointly develop customized in-vehicle audio products, including “Master Symphony Theater,” “Music General Education Enlightenment Course,” and “Classical Music Radio.” These offerings will be tailored to the smart cockpit environment, creating scene-based, interactive listening experiences. The partnership will also leverage driving scenarios and user profiles to intelligently match music content—providing soothing jazz for long-distance driving, light knowledge-based audio during rush hour commutes, and entertaining music education when transporting children. This approach transforms audio content into an “emotional assistant,” offering drivers a travel companion that combines cultural depth with emotional accompaniment.
About Kuke Music Holding Limited (NYSE: KUKE)
Kuke is a leading classical music service platform in China encompassing the entire value chain from content provision to music learning services, with approximately 3 million audio and video music tracks. By collaborating with its strategic global business partner Naxos, the largest independent classical music content provider in the world, the foundation of Kuke’s extensive classical music content library is its unparalleled access to more than 900 top-tier labels and record companies. Leveraging its market leadership in international copyrighted classical music content, Kuke provides highly scalable classical music licensing services to various online music platforms, and classical music subscription services to over 800 universities, libraries and other institutions across China. In addition, it has hosted Beijing Music Festival (“BMF”), the most renowned music festival in China, for 24 consecutive years. Through KUKEY, the Company’s proprietary smart music learning solutions, Kuke aims to democratize music learning via technological innovation, bring fascinating music content and professional music techniques to more students, and continuously improve the efficiency and penetration of music learning in China. For more information about Kuke, please visit https://ir.kuke.com/
Forward-looking Statements
This announcement includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, KUKE’s expectations with respect to future performance, ability to recognize the anticipated benefits of the initiatives described herein; costs related to, and the timing of the completion of the initiatives described herein; global economic conditions; geopolitical events and regulatory changes; and other risks and uncertainties indicated from time to time in filings with the SEC. The foregoing list of factors is not exclusive. Additional information concerning these and other risk factors is contained in KUKE’s most recent filings with the SEC and will be contained in the Form 6-K and other filings to be filed as result of the transactions described above. All subsequent written and oral forward-looking statements concerning KUKE or the events described herein or other matters and attributable to KUKE, or any person acting on their behalf are expressly qualified in their entirety by the cautionary statements above. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither KUKE nor the other parties named herein undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in their expectations or any change in events, conditions or circumstances on which any such statement is based.
For further information, please contact.
Kuke Music Holding Limited:
Investor Relations
Email: ir@kuke.com
FAQ
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