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KITS Eyecare Launches Seamless Vision Care Insurance Integration for U.S. Customers

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KITS Eyecare (TSX: KITS) has launched integrated vision care insurance support for U.S. customers, enabling eligibility verification and electronic claims filing for all major vision insurance providers. The new functionality on KITS.com streamlines the previously complex process of accessing vision care benefits.

The service covers leading U.S. providers including VSP, Eyemed, Superior, and Versant, allowing instant eligibility verification and one-click digital claim submissions. This development targets a significant market, as 67% of U.S. adults (over 174 million people) have managed vision care coverage.

The integration eliminates paperwork and waiting times, offering customers a simplified path to utilizing their vision benefits online through KITS's vertically integrated platform.

KITS Eyecare (TSX: KITS) ha lanciato un supporto integrato per l'assicurazione della salute visiva per i clienti statunitensi, consentendo la verifica dell'idoneità e l'invio elettronico delle richieste di rimborso per tutti i principali fornitori di assicurazioni visive. La nuova funzionalità su KITS.com semplifica il processo precedentemente complesso per accedere ai benefici per la salute visiva.

Il servizio copre i principali fornitori statunitensi, tra cui VSP, Eyemed, Superior e Versant, consentendo la verifica immediata dell'idoneità e l'invio di richieste digitali con un solo clic. Questo sviluppo mira a un mercato significativo, poiché il 67% degli adulti statunitensi (oltre 174 milioni di persone) ha una copertura per la salute visiva.

L'integrazione elimina la burocrazia e i tempi di attesa, offrendo ai clienti un percorso semplificato per utilizzare i propri benefici visivi online attraverso la piattaforma integrata verticalmente di KITS.

KITS Eyecare (TSX: KITS) ha lanzado un soporte integrado para el seguro de atención visual para clientes en EE. UU., permitiendo la verificación de elegibilidad y la presentación electrónica de reclamaciones para todos los principales proveedores de seguros de visión. La nueva funcionalidad en KITS.com simplifica el proceso previamente complejo de acceso a los beneficios de atención visual.

El servicio cubre a los principales proveedores de EE. UU., incluyendo VSP, Eyemed, Superior y Versant, permitiendo la verificación instantánea de elegibilidad y la presentación de reclamaciones digitales con un solo clic. Este desarrollo apunta a un mercado significativo, ya que el 67% de los adultos en EE. UU. (más de 174 millones de personas) tiene cobertura de atención visual.

La integración elimina el papeleo y los tiempos de espera, ofreciendo a los clientes un camino simplificado para utilizar sus beneficios visuales en línea a través de la plataforma integrada verticalmente de KITS.

KITS Eyecare (TSX: KITS)는 미국 고객을 위한 통합 시력 관리 보험 지원을 출시하여 모든 주요 시력 보험 제공업체에 대한 자격 확인 및 전자 청구 제출을 가능하게 했습니다. KITS.com의 새로운 기능은 시력 관리 혜택을 이용하는 복잡한 과정을 간소화합니다.

이 서비스는 VSP, Eyemed, Superior 및 Versant를 포함한 주요 미국 제공업체를 커버하며, 즉각적인 자격 확인과 클릭 한 번으로 디지털 청구를 제출할 수 있습니다. 이 개발은 미국 성인의 67% (1억 7400만 명 이상)가 관리되는 시력 관리 보험을 가지고 있는 만큼, 상당한 시장을 겨냥하고 있습니다.

이 통합은 서류 작업과 대기 시간을 없애고, 고객이 KITS의 수직 통합 플랫폼을 통해 온라인으로 시력 혜택을 활용할 수 있는 간소화된 경로를 제공합니다.

KITS Eyecare (TSX: KITS) a lancé un support intégré pour l'assurance soins visuels pour les clients américains, permettant la vérification de l'éligibilité et la soumission électronique des demandes de remboursement pour tous les principaux fournisseurs d'assurance vision. La nouvelle fonctionnalité sur KITS.com simplifie le processus précédemment complexe d'accès aux avantages en matière de soins visuels.

Le service couvre les principaux fournisseurs américains, notamment VSP, Eyemed, Superior et Versant, permettant une vérification d'éligibilité instantanée et des soumissions de demandes numériques en un clic. Ce développement cible un marché significatif, puisque 67% des adultes américains (plus de 174 millions de personnes) bénéficient d'une couverture de soins visuels.

L'intégration élimine la paperasse et les temps d'attente, offrant aux clients un chemin simplifié pour utiliser leurs avantages visuels en ligne via la plateforme intégrée verticalement de KITS.

KITS Eyecare (TSX: KITS) hat eine integrierte Unterstützung für die Augenpflegeversicherung für US-Kunden eingeführt, die die Überprüfung der Berechtigung und die elektronische Einreichung von Ansprüchen für alle großen Anbieter von Augenversicherungen ermöglicht. Die neue Funktionalität auf KITS.com vereinfacht den zuvor komplexen Prozess des Zugriffs auf Augenpflegeleistungen.

Der Service deckt führende US-Anbieter ab, darunter VSP, Eyemed, Superior und Versant, und ermöglicht eine sofortige Überprüfung der Berechtigung sowie die digitale Einreichung von Ansprüchen mit nur einem Klick. Diese Entwicklung zielt auf einen bedeutenden Markt ab, da 67% der US-Erwachsenen (über 174 Millionen Menschen) eine Augenpflegeversicherung haben.

Die Integration beseitigt Papierkram und Wartezeiten und bietet den Kunden einen vereinfachten Weg, ihre Augenleistungen online über die vertikal integrierte Plattform von KITS zu nutzen.

Positive
  • Access to large addressable market of 174 million Americans with vision care coverage
  • Integration with all major U.S. vision insurance providers
  • Streamlined digital process could drive customer acquisition and retention
Negative
  • None.

67 Percent of Adults In The United States Have Vision Care Coverage, U.S. Eligibility Verification for All Major National Vision Plans

VANCOUVER, BC, March 25, 2025 /PRNewswire/ - Kits Eyecare Ltd. (TSX: KITS) ("KITS" or the "Company"), a leading vertically integrated eyecare provider, today announces the launch of integrated vision care insurance support for customers in the United States. This new functionality enables eligibility and benefits verification for all major U.S. vision insurance providers, offering millions of Americans a streamlined and simplified process to file claims electronically in minutes, now available on KITS.com.

In the United States, 67% of adults representing over 174 million people, have some form of managed vision care coverage1. However, accessing and applying these benefits has historically been complex and time-consuming.

KITS is solving that challenge with a seamless online vision insurance experience.  With this launch, patients can verify their vision plan eligibility with leading U.S. providers, including VSP, Eyemed, Superior, Versant, and others, and digitally submit reimbursement claims with a single click.

No more paperwork. No more waiting. Just a clear path to using your benefits online. KITS makes insurance easy.

KITS continues to expand access to vision care and deliver best-in-class customer experiences through innovation, vertically integrated operations, and a mission to make eyecare easy. Additional partners coming soon.

About KITS
KITS makes eyecare easy. KITS is a leading vertically integrated digital eyecare brand providing eyewear for eyes everywhere. We offer customers access to a vast selection of contact lenses and eyeglasses, including our own exclusive KITS designed products, as well as a robust suite of online vision tools. Our efficient digital platform, backed by our industry-leading manufacturing and designs, removes intermediaries, and enables us to offer great prices and deliver made to order personalized products with incredible care and accuracy. We are creating disruption in the industry by constantly pursuing cutting-edge technologies to enable the best customer experience, including online eyewear fitting tools, and virtual try-on for glasses. We strive to delight our customers with our competitive prices, a convenient digital shopping experience, fast and reliable delivery options, and an unrelenting focus on earning our customers' lifelong trust. For more information on KITS, visit: www.kits.com.

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1 Market inSights 2024 -  The Vision Council inSights

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/kits-eyecare-launches-seamless-vision-care-insurance-integration-for-us-customers-302410258.html

SOURCE KITS Eyecare Ltd.

FAQ

What insurance providers are supported by KITS Eyecare's (KTYCF) new vision care integration?

KITS supports all major U.S. vision insurance providers, including VSP, Eyemed, Superior, and Versant, with more partners coming soon.

How many U.S. adults will benefit from KITS Eyecare's (KTYCF) insurance integration?

The integration can benefit 67% of U.S. adults, representing over 174 million people who have managed vision care coverage.

What features does KITS Eyecare's (KTYCF) new insurance integration offer?

The integration offers instant eligibility verification and single-click digital claim submissions, eliminating paperwork and waiting times.

When did KITS Eyecare (KTYCF) launch its U.S. vision insurance integration?

KITS launched the U.S. vision insurance integration on March 25, 2025.
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