Korea Ginseng Corp. introduces the sparkling herbal drink HSW to WaBa Grill's health-conscious consumers as part of its 'Food as Medicine' trend
- KGCUS partners with WaBa Grill to introduce Korean Red Ginseng-infused drinks to their menu, expanding their reach to American consumers.
- The introduction of HSW sparkling herbal drinks provides an opportunity to introduce Korean Red Ginseng to health-conscious consumers.
- The 'Food as Medicine' trend is embraced by over 80% of consumers, making the partnership with WaBa Grill timely.
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KGC's partnership with WaBa Grill brings three of the brand's sparkling ginseng drinks – HSW Calm, HSW Recharge, and HSW Sharp – to the WaBa Grill menu, marking KGC's American restaurant market debut. The HSW sparkling herbal drinks, modernized hydration versions of KGC's bestselling herbal tonic HongSamWon tonic, are available starting today at all 190+ WaBa Grill locations across
According to Nielsen's report,more than
Korean Red Ginseng, the legendary natural herb recognized for its immunity-boosting, energy-enhancing, circulation-improving properties, is a prime example of this trend, both historically and scientifically. Its reputation as the cornerstone of
Each drink in the HSW line is infused with Korean Red Ginseng and combines a mix of superfoods such as Goji Berries and Reishi Mushrooms, creating blends that deliver unique health benefits on top of the other benefits of Korean Red Ginseng. The three varieties of sparkling herbal drinks – HSW Calm, HSW Recharge, and HSW Sharp – target stress support, energy, and focus, respectively.
Doctor Lee Yun-beom, CEO of CheongKwanJang's
Highlighting their long history, CheongKwanJang shared the reason they've been able to uphold the tradition and value of Korean red ginseng for over 120 years, since 1899. It's their unwavering commitment to what's known as the G1899 method, a natural process which preserves the true essence of Korean ginseng: its 13 different health-giving ginsenoside compounds. The unique benefits of CheongKwanJang's red ginseng have been validated by over 410 patents and more than 320 research papers, and it has earned the cGMP, Kosher, Halal, and other major safety certifications.
About Korea Ginseng Corp.
Korea Ginseng Corp. (KGC) is home to the world's number one ginseng brand CheongKwanJang and herbal dietary company. Established in 1899, it is one of the most proven and trusted herbal dietary supplement manufacturers, providing the highest quality, traditionally harvested Korean Red Ginseng products to support health and well-being. KGC runs four regional headquarters in
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SOURCE KGC (Korea Ginseng Corp.)
FAQ
What are the varieties of sparkling herbal drinks introduced by KGCUS?
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