JungKwanJang launches two new products that are good for immunity and energy at Sprouts Farmers Market
JungKwanJang, Korea's leading red ginseng brand, has introduced two new products at Sprouts Farmers Market: 'Everytime Immune Support' and 'Korean Red Ginseng Extract Vital Tonic'. The company is expanding its presence in the US market with immunity and energy-focused supplements. The brand holds a 46.6% share in the global ginseng retail market and ranks first in herbal health supplements. The products align with 2024's health food trends focusing on botanical ingredients and energy functionality, with studies showing 48% of US consumers trust plant-based ingredients. JungKwanJang is also conducting scientific research at its Fullerton R&D center and offering BFCM promotions across various retail channels.
JungKwanJang, il principale marchio di ginseng rosso della Corea, ha introdotto due nuovi prodotti presso Sprouts Farmers Market: 'Everytime Immune Support' e 'Korean Red Ginseng Extract Vital Tonic'. L'azienda sta espandendo la sua presenza nel mercato statunitense con integratori focalizzati sull'immunità e sull'energia. Il marchio detiene una quota del 46,6% nel mercato globale della vendita al dettaglio di ginseng e si posiziona al primo posto negli integratori di salute a base di erbe. I prodotti sono in linea con le tendenze alimentari per la salute del 2024, focalizzandosi su ingredienti botanici e funzionalità energetica, con studi che dimostrano che il 48% dei consumatori statunitensi si fida degli ingredienti vegetali. JungKwanJang sta anche conducendo ricerche scientifiche presso il suo centro di R&S a Fullerton e offre promozioni BFCM attraverso vari canali di vendita al dettaglio.
JungKwanJang, la principal marca de ginseng rojo de Corea, ha presentado dos nuevos productos en Sprouts Farmers Market: 'Everytime Immune Support' y 'Korean Red Ginseng Extract Vital Tonic'. La compañía está expandiendo su presencia en el mercado de EE. UU. con suplementos enfocados en la inmunidad y la energía. La marca posee una participación del 46,6% en el mercado global de venta al por menor de ginseng y ocupa el primer lugar en suplementos de salud a base de hierbas. Los productos están alineados con las tendencias de alimentos saludables de 2024 que se centran en ingredientes botánicos y funcionalidad energética, con estudios que muestran que el 48% de los consumidores estadounidenses confían en los ingredientes de origen vegetal. JungKwanJang también está llevando a cabo investigaciones científicas en su centro de I+D en Fullerton y ofreciendo promociones de BFCM a través de varios canales de venta al por menor.
정관장, 한국의 대표적인 홍삼 브랜드가 Sprouts Farmers Market에 두 가지 새로운 제품을 출시했습니다: 'Everytime Immune Support'와 'Korean Red Ginseng Extract Vital Tonic'. 이 회사는 면역력과 에너지를 중점으로 둔 보충제를 통해 미국 시장에서의 입지를 확장하고 있습니다. 이 브랜드는 전 세계 홍삼 소매 시장에서 46.6%의 점유율을 차지하고 있으며, 건강 식품 보충제 부문에서 1위를 기록하고 있습니다. 이 제품들은 2024년의 건강 식품 트렌드와 일치하여 식물성 성분과 에너지 기능성을 중점으로 하며, 연구에 따르면 미국 소비자의 48%가 식물성 성분을 신뢰하고 있습니다. 정관장은 또한 풀레톤 R&D 센터에서 과학 연구를 진행하고 있으며, 다양한 소매 채널을 통해 BFCM 프로모션을 제공하고 있습니다.
JungKwanJang, la principale marque de ginseng rouge de Corée, a lancé deux nouveaux produits chez Sprouts Farmers Market : 'Everytime Immune Support' et 'Korean Red Ginseng Extract Vital Tonic'. L'entreprise étend sa présence sur le marché américain avec des suppléments axés sur l'immunité et l'énergie. La marque détient une part de 46,6 % du marché mondial de détail du ginseng et se classe au premier rang des suppléments de santé à base de plantes. Les produits sont alignés avec les tendances alimentaires de santé de 2024, qui mettent l'accent sur les ingrédients botaniques et la fonctionnalité énergétique, des études montrant que 48 % des consommateurs américains font confiance aux ingrédients d'origine végétale. JungKwanJang mène également des recherches scientifiques dans son centre de R&D à Fullerton et propose des promotions BFCM à travers divers canaux de vente au détail.
JungKwanJang, Koreas führende Marke für roten Ginseng, hat zwei neue Produkte in Sprouts Farmers Market eingeführt: 'Everytime Immune Support' und 'Korean Red Ginseng Extract Vital Tonic'. Das Unternehmen erweitert seine Präsenz auf dem US-Markt mit auf Immunität und Energie ausgerichteten Nahrungsergänzungsmitteln. Die Marke hält einen Anteil von 46,6% am globalen Einzelhandelsmarkt für Ginseng und belegt den ersten Platz im Bereich pflanzlicher Gesundheitsprodukte. Die Produkte entsprechen den Ernährungstrends von 2024, die sich auf botanische Zutaten und Energiefunktionalität konzentrieren, wobei Studien zeigen, dass 48% der US-Verbraucher pflanzlichen Inhaltsstoffen vertrauen. JungKwanJang führt auch wissenschaftliche Forschungen in seinem F&E-Zentrum in Fullerton durch und bietet BFCM-Aktionen über verschiedene Einzelhandelskanäle an.
- Market leadership with 46.6% share in global ginseng retail market
- First place ranking in global herbal health supplement retail market
- Expansion into major US retailers (Sprouts Farmers Market, Costco)
- Scientific validation of product efficacy through university research
- Product portfolio expansion with two new offerings
- None.
What are the global health food trends? 'Botanical' and 'Energy'
'Korean Red Ginseng Extract Vital Tonic' is a healthy energy shot product containing red ginseng and vitamins to improve metabolism and energy, and is popular as a steady seller for all age groups including 2030 in
JungKwanJang will hold a discount promotion for popular JungKwanJang products on Amazon, direct stores, etc. from November 21 to December 2 to celebrate BFCM (Black Friday & Cyber Monday). 'HongSamWon', which has entered Costco, is receiving positive responses from consumers as a caffeine-free red ginseng functional drink, and the 'Everytime 2000mg' product is gaining popularity on Amazon.
Meanwhile, at its R&D center in
JungKwanJang ranked first in the global 'herbal health supplement' retail market compiled by Euromonitor International, a global market research firm, and ranked first in the 'global ginseng retail market' for 10 consecutive years, with a
Recently, plant-based natural ingredients are gaining popularity among consumers as their efficacy and safety are recognized. In fact, the global health food trends in 2024 are 'plant-based raw materials' and 'energy functionality'. According to Innova Market Insights in 2023, approximately
Adaptogenic herbs such as 'ginseng' and 'ashwagandha' are also known to help maintain body balance. In particular, 'red ginseng' made from ginseng has been scientifically proven to have effects such as 'Boost Immune System', 'Building Stamina', and 'Support Blood Circulation'.(related article about Adaptogenic herbs 1, 2, 3 / related article about red ginseng 4)
In fact, red ginseng has been officially recognized by the KFDA as helping to enhance immunity, improve blood circulation, improve fatigue, antioxidants, improve memory, menopausal women's health, and control blood sugar levels.(related article 1 - 66p, <Red Ginseng> 3) Prerequisite for the health functional food part, (1) Health Claim) (related article 2 – blood sugar)
In addition, it has been scientifically proven by researchers at Georgia State University in
Meanwhile, in July 2024, JungKwanJang launched three Asian best-selling 'Everytime' series products beyond Amazon to Sprouts Farmers Market. ("Everytime 2000mg," "Everytime Powerful Deer Antler," and "Everytime Energy Boost," under the concept of "Rev Your Energy Flow.")
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SOURCE KGC (Korea Ginseng Corp.)
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