CheongKwanJang, No. 1 in the global ginseng market for 10 consecutive years
KGC's red ginseng brand, CheongKwanJang, has been ranked as the number one brand in the global ginseng retail market, boasting a 41.9% market share with sales of approximately USD 1.038 billion in 2022, marking its tenth consecutive year at the top.
The global ginseng retail market was valued at about USD 2.47 billion last year. KGC's sales in Q3 2022 reached KRW 429 billion, showcasing a year-on-year increase.
- Achieved record sales of approximately USD 1.038 billion in 2022.
- Maintained a market share of 41.9% in the global ginseng retail market.
- Ranked first for ten consecutive years in market sales.
- None.
- Records No. 1 brand in global ginseng retail market sales in 2022, compiled by Euromonitor
- Records sales of approximately USD 1.038 billion in 2022 and
41.9% market share, ranking first for 10 consecutive years
SEOUL, South Korea and LONDON, Jan. 6, 2023 /PRNewswire/ -- KGC(Korea Ginseng Corp.)'s representative red ginseng brand 'CheongKwanJang' ranked first in the global ginseng retail market sales record compiled by Euromonitor International, a global market research company.
According to Euromonitor's 2022 report, the global ginseng retail market last year was approximately USD 2.47 billion (KRW 3.139 trillion). Among them, CheongKwanJang recorded a market share of
The survey of the 'Ginseng' category includes only processed ginseng products (in the form of products such as concentrated liquid or root ginseng) sold at retail stores all over the world, excluding general fresh ginseng and wholesale sales.
CheongKwanJang, which ranked first in 2013 with sales of USD 731 million, achieved a sales growth rate of about
Meanwhile, in the third quarter of last year, KGC made KRW 429 billion in sales and KRW 74.8 billion in operating profit, up
Overseas sales are gradually expanding from Mainland China, Taiwan, and Southeast Asia to Europe and the Middle East. In addition, KGC analyzed that the 'global localization strategy', such as rebuilding a local business model with marketing activities targeting local consumers and strengthening the competitiveness of the global online business by establishing a platform suitable for each country's digital market environment, led to improved overseas export performance.
KGC stated that through this Euromonitor's announcement, it was possible to confirm once again the status of Korea as the birthplace of ginseng and CheongKwanJang as the world's No. 1 ginseng brand, plus KGC added that it would lead the globalization of Korean ginseng until it could be responsible for the health of people in the world.
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SOURCE KGC (Korea Ginseng Corp.)
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