Kaspien Partners with Belly Bandit as New U.S. Amazon Agency to Support Launch of New Product Line

Rhea-AI Summary

Kaspien Holdings Inc. (NASDAQ: KSPN) has partnered with Belly Bandit to launch "Shop Proof," a new maternity and postpartum apparel line. Kaspien will serve as Belly Bandit's primary Amazon seller services agency, focusing on sales growth, strategy, and marketing for both existing products and new launches. Having previously worked together from April 2015 to May 2020, this partnership aims to enhance Belly Bandit's brand visibility and operational expertise on Amazon, particularly during the holiday season. Kaspien's capabilities in logistics and marketing support will be pivotal in driving this partnership forward.

Positive

• Partnership with Belly Bandit could enhance sales growth and brand visibility on Amazon.
• Kaspien's expertise in e-commerce strategy aligns well with Belly Bandit's product needs.

Negative

• None.

SPOKANE, Wash., Dec. 7, 2021 /PRNewswire/ -- Kaspien Holdings Inc. (NASDAQ: KSPN) ("Kaspien" or the "Company"), a leading ecommerce marketplace growth platform, today announced its partnership with retail company Belly Bandit to launch "Shop Proof," a new product line of maternity and postpartum apparel. Belly Bandit engaged Kaspien as its primary Amazon seller services agency to support the brand's growth, new product launches, and drive continued success on the Amazon marketplace.

As Belly Bandit's retained seller services agency, Kaspien's primary objective will be driving sales growth for Belly Bandit's existing products and providing expert strategy, infrastructure, and management to sustainably and securely grow the brand on Amazon. The partnership, which encompasses U.S. Amazon sales and marketing, will mark the second time Belly Bandit and Kaspien have worked together. The Company served as the brand's third-party retailer from April 2015 until May 2020, when Belly Bandit opted to create and sell through its own seller account. Belly Bandit reengaged Kaspien as their seller services agency to tap into the Company's operational expertise and proven track record, while retaining maximum control of their representation and margins on the marketplace.

"This partnership offers representation of a new product vertical for Kaspien and logistics solutions, marketing support, and brand visibility for Belly Bandit," said Kaspien CEO Kunal Chopra. "Their product and brand story aligns with our expertise and services, and our capabilities are a natural fit for their needs. Kaspien is ready to support and enable Belly Bandit to hit their ambitious goals for this holiday season, and ongoing 2022 objectives." 

Kaspien will assist in the launch of Shop Proof via the Company's Agency model, providing an array of services such as appropriating inventory levels, preparing competitor audits and market analyses, creating marketing assets and strategy, and managing and executing brand and product marketing campaigns.

About Kaspien
Kaspien Holdings Inc. (f/k/a Trans World Entertainment Corporation) (NASDAQ: KSPN) is a leading-edge global e-commerce growth platform that helps brands sell more effectively online. The Company deploys AI-driven software and end-to-end services to optimize and expand brands' presence on Amazon, Walmart, Target, eBay, and other online marketplaces. Rebranded as Kaspien in 2020, the Company has spent more than a decade developing proprietary technologies for supply chain resilience, marketing, brand control, and predictive analytics. Serving thousands of brands, distributors, agencies, and FBA aggregators, Kaspien accelerates growth by tailoring its extensive suite of seller services to partners' dynamic e-commerce needs. The Company has a long track record of success in its mission to become number one in GMV for marketplace services. Kaspien's mastery of the e-commerce space and commitment to rapid innovation has earned the trust of partners such as 3M, Funko, Strider Bikes, and UNFI. For more information, visit kaspien.com.

About Retail Innovation
Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. RTP provides an array of editorial opportunities and content designed to guide retail companies in their quest for long-term success. Focusing on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to share industry insights and announcements, such as digital newsletters, video and audio podcasts.

Company Contact
Matthew Boardman
B2B Marketing Manager
MatthewB@kaspien.com

Media Contact
Gateway Group
Ryan Deloney
949-574-3860 
Ryan@gatewayir.com

Investor Relations Contact
Gateway Investor Relations
Matt Glover and Tom Colton
949-574-3860
KSPN@gatewayir.com

 

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SOURCE Kaspien Holdings Inc.

FAQ

What is the new product line launched by Kaspien and Belly Bandit?

Kaspien and Belly Bandit have launched 'Shop Proof,' a line of maternity and postpartum apparel.

How will Kaspien support Belly Bandit on Amazon?

Kaspien will provide sales growth strategies, logistics solutions, and marketing support as the primary seller services agency for Belly Bandit.

When did Kaspien and Belly Bandit previously collaborate?

Kaspien worked with Belly Bandit as a third-party retailer from April 2015 until May 2020.

What are Kaspien's goals for the partnership with Belly Bandit?

Kaspien aims to help Belly Bandit achieve ambitious growth goals, especially for the upcoming holiday season.

How does this partnership affect Kaspien's stock (KSPN)?

This partnership could positively impact Kaspien's stock by potentially increasing sales and revenue through enhanced brand partnerships.