Kuaishou Becomes a Rights-holding Broadcaster for the Paris 2024 Summer Olympics
Kuaishou Technology has secured on-demand and short video rights for the Paris 2024 Summer Olympics via a licensing agreement with China Media Group. As a rights-holding broadcaster, Kuaishou will offer its 700 million users comprehensive event coverage and interactive experiences. The platform aims to capitalize on its extensive experience with major sports events, including past Olympics and the NBA. In 2023, Kuaishou engaged nearly 200 million users with sports content and saw a notable increase in sports-related product purchases. For the Paris 2024 Olympics, Kuaishou plans to integrate advanced technology and innovative features to enhance user engagement and commercial opportunities.
- Kuaishou has secured broadcasting rights for the Paris 2024 Summer Olympics.
- The platform has a user base of over 700 million.
- Kuaishou experienced a 602% YoY growth in sports and outdoors category GMV during the Beijing 2022 Winter Olympics.
- 17 million creators posted sports-related content in 2023, engaging 200 million users.
- In 2023, 50 million users bought sports-related products on Kuaishou.
- Kuaishou has extensive experience with major sports events like the NBA and UEFA Champions League.
- No specific financial terms of the licensing agreement disclosed.
- Potential high costs associated with obtaining and maintaining broadcasting rights.
- Dependence on user engagement and spending habits for revenue growth.
Kuaishou, a longstanding favorite short video and live streaming platform, has consistently driven the development of its sports content ecosystem and has garnered rich experience in managing large-scale and copyrighted sports events. In recent years, Kuaishou has not only established partnerships for copyright and content with over 50 international sports events, including the NBA and the UEFA Champions League, but has also secured the broadcasting rights for major events such as the
In 2023, more than 17 million creators posted sports-related content on Kuaishou, engaging nearly 200 million users with a core interest in sports. Moreover, in 2023, over 50 million users bought sports-related products on Kuaishou, showing a strong inclination for spending during major sports events. Throughout the
For the
About Kuaishou
Kuaishou is a leading content community and social platform with its mission to be the most customer-obsessed company in the world. Kuaishou has relentlessly been focusing on serving its customers and creating value for them through the continual innovation and optimization of its products and services. At Kuaishou, any user can chronicle and share their life experiences through short videos and live streams and showcase their talents. Working closely with content creators and businesses together, Kuaishou provides product and service offerings that address various user needs that arise naturally, including entertainment, online marketing services, e-commerce, online games, online knowledge-sharing, and more.
Forward-Looking Statements
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For investor and media inquiries, please contact:
Kuaishou Technology
Investor Relations
Email: ir@kuaishou.com
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SOURCE Kuaishou Technology
FAQ
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