Mad Engine Global, a Leading Provider of Licensed Celebrity and Branded Apparel, Expands On-Demand, Digital Production Fleet with Additional Apollo and Atlas Systems from Kornit Digital
Kornit Digital (NASDAQ: KRNT) announced that Mad Engine Global, a major licensed merchandise apparel company, is expanding its investment in Kornit's Apollo production lines and Atlas MAX fleet. This expansion aims to increase Mad Engine's on-demand digital production capacity, with additional investments planned for 2025.
Mad Engine Global, which offers exclusive apparel for brands like Disney and Marvel, is shifting from legacy screen-printing to digital production. This move capitalizes on the performance, unit economics, and quality of Kornit's technology. The company is adopting Kornit's All-Inclusive Click (AIC) Model, which improves predictability and decision-making for production capacity additions.
Kornit's CEO, Ronen Samuel, emphasized that the licensed apparel industry is at a critical inflection point, with screen printing no longer suitable for new market dynamics driven by accelerated customer demand and agile production requirements.
Kornit Digital (NASDAQ: KRNT) ha annunciato che Mad Engine Global, una delle principali aziende di abbigliamento con licenza, sta espandendo il suo investimento nelle linee di produzione Apollo di Kornit e nella flotta Atlas MAX. Questa espansione mira ad aumentare la capacità di produzione digitale on-demand di Mad Engine, con ulteriori investimenti previsti per il 2025.
Mad Engine Global, che offre abbigliamento esclusivo per marchi come Disney e Marvel, sta passando dalla stampa serigrafica tradizionale alla produzione digitale. Questa mossa sfrutta le performance, l'economia unitaria e la qualità della tecnologia di Kornit. L'azienda sta adottando il modello All-Inclusive Click (AIC) di Kornit, che migliora la prevedibilità e il processo decisionale per le aggiunte di capacità produttiva.
Il CEO di Kornit, Ronen Samuel, ha sottolineato che l'industria dell'abbigliamento con licenza si trova in un momento di svolta critico, con la stampa serigrafica che non è più adatta alle nuove dinamiche di mercato determinate dalla domanda dei clienti accelerata e dalle esigenze di produzione agili.
Kornit Digital (NASDAQ: KRNT) anunció que Mad Engine Global, una importante empresa de ropa con licencia, está expandiendo su inversión en las líneas de producción Apollo de Kornit y en la flota Atlas MAX. Esta expansión tiene como objetivo aumentar la capacidad de producción digital bajo demanda de Mad Engine, con inversiones adicionales previstas para 2025.
Mad Engine Global, que ofrece ropa exclusiva para marcas como Disney y Marvel, está transicionando de la serigrafía tradicional a la producción digital. Este cambio aprovecha el rendimiento, la economía de unidad y la calidad de la tecnología de Kornit. La empresa está adoptando el Modelo All-Inclusive Click (AIC) de Kornit, que mejora la previsibilidad y la toma de decisiones para las adiciones de capacidad de producción.
El CEO de Kornit, Ronen Samuel, enfatizó que la industria de la ropa con licencia se encuentra en un punto de inflexión crítico, ya que la serigrafía ya no es adecuada para las nuevas dinámicas del mercado impulsadas por la creciente demanda del cliente y los requisitos de producción ágil.
Kornit Digital (NASDAQ: KRNT)는 주요 라이센스 의류 회사인 Mad Engine Global이 Kornit의 아폴로 생산 라인과 아틀라스 MAX 함대에 대한 투자를 확대하고 있다고 발표했습니다. 이 확장 계획은 Mad Engine의 주문형 디지털 생산 능력을 증가시키는 것을 목표로 하고 있으며, 2025년 추가 투자가 계획되어 있습니다.
Disney와 Marvel과 같은 브랜드를 위한 독점 의류를 제공하는 Mad Engine Global은 전통적인 스크린 인쇄에서 디지털 생산으로 전환하고 있습니다. 이 MOVE는 Kornit 기술의 성능, 단위 경제성 및 품질을 활용하고 있습니다. 이 회사는 Kornit의 올 인클루시브 클릭(AIC) 모델을 채택하여 생산 능력 추가에 대한 예측 가능성과 의사 결정을 개선하고 있습니다.
Kornit의 CEO인 Ronen Samuel은 라이센스 의류 산업이 중대한 전환점에 있다고 강조하며, 고객의 수요 증가와 민첩한 생산 요구 사항에 의해 주도되는 새로운 시장 역학을 위해 스크린 인쇄가 더 이상 적합하지 않다고 말했습니다.
Kornit Digital (NASDAQ: KRNT) a annoncé que Mad Engine Global, une grande entreprise de vêtements sous licence, augmente son investissement dans les lignes de production Apollo de Kornit et la flotte Atlas MAX. Cette expansion vise à accroître la capacité de production numérique à la demande de Mad Engine, avec d'autres investissements prévus pour 2025.
Mad Engine Global, qui propose des vêtements exclusifs pour des marques telles que Disney et Marvel, est en train de passer de l'impression sérigraphique traditionnelle à la production numérique. Ce changement tire parti des performances, de l'économie d'unité et de la qualité de la technologie de Kornit. L'entreprise adopte le modèle All-Inclusive Click (AIC) de Kornit, qui améliore la prévisibilité et la prise de décision concernant les ajouts de capacité de production.
Le PDG de Kornit, Ronen Samuel, a souligné que l'industrie de l'habillement sous licence se trouve à un point d'inflexion critique, la sérigraphie n'étant plus adaptée aux nouvelles dynamiques de marché dictées par la demande des clients accélérée et les exigences de production agiles.
Kornit Digital (NASDAQ: KRNT) kündigte an, dass Mad Engine Global, ein führendes Unternehmen für lizenzierten Merchandise-Bekleidung, sein Investitionsengagement ausweitet in die Apollo-Produktionslinien von Kornit und die Atlas MAX-Flotte. Diese Erweiterung zielt darauf ab, die On-Demand-Digitalproduktionskapazität von Mad Engine zu erhöhen, wobei zusätzliche Investitionen für 2025 geplant sind.
Mad Engine Global, das exklusive Bekleidung für Marken wie Disney und Marvel anbietet, wechseln von der herkömmlichen Siebdrucktechnik zur digitalen Produktion. Dieser Schritt nutzt die Leistung, die Wirtschaftlichkeit pro Einheit und die Qualität der Technologie von Kornit. Das Unternehmen übernimmt das All-Inclusive Click (AIC)-Modell von Kornit, das die Vorhersehbarkeit und Entscheidungsfindung bei der Erweiterung der Produktionskapazität verbessert.
Kornit-CEO Ronen Samuel betonte, dass die lizenzierte Bekleidungsindustrie an einem kritischen Wendepunkt steht, da der Siebdruck nicht mehr für die neuen Marktdynamiken geeignet ist, die durch die steigende Kundennachfrage und agile Produktionsanforderungen getrieben werden.
- Mad Engine Global is expanding investment in Kornit's Apollo and Atlas MAX systems
- Additional investments planned for 2025, indicating long-term commitment
- Shift from screen-printing to digital production suggests increased efficiency
- Adoption of Kornit's All-Inclusive Click Model improves predictability and decision-making
- Expansion aligns with market demand shift towards high-quality mid-sized runs
- None.
Insights
Mad Engine Global's expansion of its digital production fleet with Kornit's Apollo and Atlas systems marks a significant shift in the licensed apparel industry. This move from traditional screen printing to on-demand digital production reflects changing market dynamics, emphasizing agility and customization. The investment in Kornit's technology, including plans for 2025, suggests strong confidence in the growth potential of digital production.
The adoption of Kornit's All-Inclusive Click (AIC) Model is particularly noteworthy, as it enhances predictability and decision-making in production capacity planning. This could lead to improved operational efficiency and cost management for Mad Engine Global. The shift towards digital production for mid-sized runs indicates a strategic alignment with evolving customer demands, potentially positioning the company for increased market share and profitability in the licensed apparel sector.
Kornit's Apollo and Atlas MAX PLUS systems represent a technological leap in direct-to-garment production. These solutions address key industry challenges by offering superior performance, enhanced unit economics and high-quality output. The systems' ability to handle various production volumes efficiently is important for companies like Mad Engine Global, which deal with diverse order sizes and types.
The integration of Kornit's All-Inclusive Click Model adds a software-driven dimension to hardware capabilities, enabling more data-informed decision-making. This combination of advanced hardware and intelligent software positions Kornit as a leader in the digital textile printing market. The continued investment by Mad Engine Global suggests that Kornit's technology is delivering tangible benefits, potentially setting a new industry standard for on-demand, sustainable digital production in the apparel sector.
Mad Engine Global's expanded investment in Kornit Digital's technology signals positive growth prospects for both companies. For Kornit (NASDAQ: KRNT), this deal likely translates to increased revenue and market share in the digital textile printing sector. The adoption of the All-Inclusive Click Model could lead to more predictable recurring revenue streams for Kornit, potentially improving its financial stability and attractiveness to investors.
For Mad Engine Global, the shift to digital production could result in improved cost efficiency and inventory management. The ability to produce on-demand reduces the risks associated with overproduction and unsold inventory, potentially boosting profit margins. While the initial investment in new technology may impact short-term financials, the long-term benefits of increased flexibility and reduced operational costs could enhance Mad Engine Global's competitive position and financial performance in the licensed apparel market.
- Mad Engine Global adds an additional Kornit Apollo production line and multiple Atlas MAX PLUS systems - with additional investments planned for 2025
- Leveraging Kornit’s All-Inclusive Click (AIC) Model, Mad Engine shifts additional production volume from analog screen to on-demand digital, streamlining its supply chain to meet customer demand
LAS VEGAS, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a worldwide market leader in sustainable, on-demand digital fashion and textile production technologies, announced today that Mad Engine Global, a major licensed merchandise apparel company and early Kornit Apollo beta customer, is expanding its investment in the Apollo production lines and Atlas MAX fleet, for growing its on-demand digital production capacity - with additional investments expected for 2025. Offering exclusive and non-exclusive apparel of major brands such as Disney and Marvel, Mad Engine Global is shifting more of its apparel production from legacy screen-printing processes to digital production, capitalizing on the performance, unit economics and quality of the Kornit technology.
“Our business is built on delivering high quality merchandise to customers year-round. That includes producing volumes of all sizes and types,” said Jaymes Clements, Executive Vice President, Print On Demand Production at Mad Engine Global. “As the market demand shifts strongly to high quality mid-sized runs, our continued adoption of the Kornit Max technology, across platforms, is a perfect fit for our needs. Kornit’s recently introduced innovative AIC Model, improves our predictability, and allows us to obtain faster and better-informed decisions as it comes to the type of production capacity we add.”
“The licensed apparel industry is at a critical inflection point, as screen printing is no longer a fit for the new market dynamics powered by accelerated customer demand, and agile production requirements,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Both the Apollo and Atlas MAX PLUS are game-changers in the world of direct-to-garment production. Both are designed to ensure customers can tackle their biggest production challenges head on and translate them into new business opportunities through the power of on-demand, sustainable digital production - no matter what their requirements. Backed by our All-Inclusive Click Model, Mad Engine can take the next step towards mainstream digital production.”
Ready to witness the power of Kornit Apollo? See the solution live for the first time at PRINTING United Expo in Las Vegas, Nevada from September 10 – 12 Don’t miss the opportunity visit Kornit at Booth No SL5029
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The company offers end-to-end solutions including digital printing systems, inks, consumables, software, and fulfillment services through its global fulfillment network. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.
About Mad Engine Global
Mad Engine is a leading global apparel and accessories company that caters to all genders and sizes across a full range of licensed, private label, branded and influencer/celebrity productions. With an evolving omnichannel distribution network, Mad Engine services direct-to-consumer, e-commerce, mass retail, mid-tier, department stores and specialty retail. Mad Engine has facilities dedicated to design, innovation, customer service, sales, sourcing, quality assurance and distribution strategically located around the world. For more information, visit: www.madengine.com
Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com
Ingrid Van Loocke
Public Relations – Europe
ingrid@pr4u.be
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c69fd17e-292d-45f4-b2e8-4d4d13619618
FAQ
What new systems is Mad Engine Global adding from Kornit Digital (KRNT)?
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What is the All-Inclusive Click (AIC) Model offered by Kornit Digital (KRNT)?
Why is Mad Engine Global shifting from screen-printing to digital production with Kornit Digital (KRNT) systems?
