Kornit Digital Introduces High-Volume Digital Production Solution for Vibrant Decorative Designs on Polyester and Polyester-Blended Apparel

Rhea-AI Summary

Kornit Digital (NASDAQ: KRNT) has unveiled its Kornit Atlas MAX Poly, an innovative direct-to-garment solution tailored for vibrant design on polyester fabrics. This launch is timed with the increasing demand for customizable sportswear in the post-pandemic market. The Atlas MAX Poly offers superior decoration quality and integrates advanced technology for enhanced productivity and profitability. It features automated systems for garment loading and seamless processes, aiming to revolutionize polyester decor production.

Positive

• Introduction of Kornit Atlas MAX Poly, enhancing digital decoration for polyester.
• Addresses the growing demand for stylish sportswear post-pandemic.
• Incorporates automated systems for improved efficiency and reduced errors.
• Compatible with various fabric types, enhancing market appeal.

Negative

• None.

Kornit Atlas MAX Poly to Transform Professional and Recreational Sportswear, Teamwear, and Sports Brands; Injecting Life into Apparel with Power of Design Across Full Color Gamut

ROSH HA’AYIN, Israel, April 04, 2022 (GLOBE NEWSWIRE) -- Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a worldwide market leader in sustainable, on-demand digital fashion^x and textile production, introduced today its distinctive Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution delivering superior-quality digital decoration for vibrant, colorful design on polyester and poly-blended apparel.

Kornit’s Atlas MAX Poly capitalizes on the demand for fashionable, unique sportswear and apparel. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across a range of colors. Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and teamwear markets, limited today by limitations in mass customization of polyester.

“Kornit Atlas MAX Poly is a game-changer,” said Omer Kulka, Chief Marketing Officer at Kornit Digital. “As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, one of the fastest-growing textile verticals. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible.”

Unveiled during Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly incorporates Kornit’s field-proven MAX technology for high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, Atlas MAX Poly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.

The solution is compatible with mesh and plain fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone color-matching and a wide color gamut including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.

Beyond superior quality, graphics, color, and application variety, Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production via:

• Kornit’s ActiveLoad automated garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors reducing time and waste, eliminating operator ramp-up and boosting throughput up to 20%.
• Seamless integration with KornitX Global Fulfillment Network, enabling a pixel-to-parcel-to-doorstep experience. This unleashes untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-recreational business models.
• Integration with KornitX’s workflow ecosystem and Kornit Konnect™ dashboard, optimizing process visibility and control, adding data-driven insights for production floor efficiencies.
  

Kornit Atlas MAX Poly is successfully deployed across four global beta customer sites with expected availability in the second quarter of 2022. Click here to view Kornit MAX technology in action and learn more about Kornit Fashion Week Tel Aviv 2022 in our digital press kit.

About Kornit Digital

Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion^x and textile production technologies. The Company is writing the operating system for fashion with end-to-end solutions including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflows and fulfillment. Headquartered in Israel with offices in the USA, Europe, and Asia Pacific, Kornit Digital serves customers in more than 100 countries and states worldwide. To learn more about how Kornit Digital is boldly transforming the world of fashion and textiles, visit www.kornit.com.

Kornit Media Contact
Craig Librett
Public Relations
Craig.librett@kornit.com

Kornit Investor Contact
Andrew G. Backman
Global Head of Investor Relations
andrew.backman@kornit.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/85850c05-861b-4ddb-9631-2c7186b46fc3 

FAQ

What is the Kornit Atlas MAX Poly system introduced by Kornit Digital?

The Kornit Atlas MAX Poly is a direct-to-garment solution that provides high-quality digital decoration for polyester fabrics, catering to the demand for vibrant sportswear.

How does Kornit Atlas MAX Poly impact the sportswear market?

It transforms the professional and recreational sportswear market by enabling mass customization and offering vivid designs previously unavailable in polyester production.

When was the Kornit Atlas MAX Poly unveiled?

The Kornit Atlas MAX Poly was unveiled on April 4, 2022, during Kornit Fashion Week Tel Aviv 2022.

What benefits does Kornit Atlas MAX Poly offer to its users?

It enhances production efficiency, reduces errors, and provides a wide color gamut for vibrant designs, thus improving profitability for apparel brands.

Is Kornit Atlas MAX Poly available for purchase?

The Kornit Atlas MAX Poly is expected to be available in the second quarter of 2022.