Vanderpump Blooms x Bloom Haus™, Floral Collection by Lisa Vanderpump, Comes to Kroger Stores Nationwide
Kroger (NYSE: KR) has announced the launch of Vanderpump Blooms x Bloom Haus™, a floral collection curated by Lisa Vanderpump, available exclusively at Kroger Family of Stores starting September 4, 2024. The collection features bouquets and readymade floral arrangements in custom vases, designed to bring Vanderpump's elegant aesthetic to homes.
The seasonal product line includes various themed bouquets such as Perfectly Peach, Royal Garden, Signature Pink, Villa Blanca, Crimson Romance, Autumn Extravagance, Violet Elegance, and Pandora Pink. Customers can purchase pre-arranged flowers in vases or follow video tutorials by Lisa Vanderpump to style the bouquets themselves.
The collaboration aims to enhance Kroger's Bloom Haus™ brand with Vanderpump's signature style, offering customers an easy way to achieve a luxurious floral aesthetic at home.
Kroger (NYSE: KR) ha annunciato il lancio di Vanderpump Blooms x Bloom Haus™, una collezione floreale curata da Lisa Vanderpump, disponibile esclusivamente nei Kroger Family of Stores a partire dal 4 settembre 2024. La collezione comprende bouquet e composizioni floreali pronte in vasi personalizzati, progettati per portare l'estetica elegante di Vanderpump nelle case.
La linea di prodotti stagionali include vari bouquet a tema come Perfectly Peach, Royal Garden, Signature Pink, Villa Blanca, Crimson Romance, Autumn Extravagance, Violet Elegance e Pandora Pink. I clienti possono acquistare fiori già disposti in vasi o seguire tutorial video di Lisa Vanderpump per stilizzare i bouquet autonomamente.
La collaborazione punta a migliorare il marchio Bloom Haus™ di Kroger con lo stile distintivo di Vanderpump, offrendo ai clienti un modo semplice per ottenere un'estetica floreale lussuosa a casa.
Kroger (NYSE: KR) ha anunciado el lanzamiento de Vanderpump Blooms x Bloom Haus™, una colección floral curada por Lisa Vanderpump, disponible exclusivamente en las tiendas de la familia Kroger a partir del 4 de septiembre de 2024. La colección incluye ramos y arreglos florales listos en jarrones personalizados, diseñados para llevar la estética elegante de Vanderpump a los hogares.
La línea de productos estacionales incluye varios ramos temáticos como Perfectly Peach, Royal Garden, Signature Pink, Villa Blanca, Crimson Romance, Autumn Extravagance, Violet Elegance y Pandora Pink. Los clientes pueden comprar flores ya arregladas en jarrones o seguir tutoriales en video de Lisa Vanderpump para estilizar los ramos por sí mismos.
La colaboración tiene como objetivo mejorar la marca Bloom Haus™ de Kroger con el estilo característico de Vanderpump, ofreciendo a los clientes una forma fácil de alcanzar una estética floral lujosa en casa.
Kroger (NYSE: KR)가 Vanderpump Blooms x Bloom Haus™의 출시를 발표했습니다. 이 플로럴 컬렉션은 리사 반더펌프(Lisa Vanderpump)가 큐레이트했으며, 2024년 9월 4일부터 Kroger 패밀리 스토어에서 독점적으로 판매됩니다. 이 컬렉션은 반더펌프의 우아한 미학을 가정에 전달하기 위해 디자인된 맞춤형 꽃병에 담긴 부케와 완성된 꽃꽂이를 포함하고 있습니다.
계절 한정 제품 라인은 Perfectly Peach, Royal Garden, Signature Pink, Villa Blanca, Crimson Romance, Autumn Extravagance, Violet Elegance 및 Pandora Pink와 같은 다양한 테마 정원의 꽃다발을 포함합니다. 고객은 꽃병에 미리 배치된 꽃을 구매하거나 리사 반더펌프의 비디오 튜토리얼을 따라 직접 부케를 스타일링할 수 있습니다.
이번 협업은 반더펌프의 시그니처 스타일로 Kroger의 Bloom Haus™ 브랜드를 강화하는 것을 목표로 하며, 고객이 집에서 고급스러운 꽃 장식을 쉽게 구현할 수 있는 방법을 제공합니다.
Kroger (NYSE: KR) a annoncé le lancement de Vanderpump Blooms x Bloom Haus™, une collection florale conçue par Lisa Vanderpump, disponible exclusivement dans les magasins de la famille Kroger à partir du 4 septembre 2024. La collection propose des bouquets et des arrangements floraux prêts à l'emploi dans des vases personnalisés, conçus pour apporter l'esthétique élégante de Vanderpump dans les foyers.
Cette ligne de produits saisonniers inclut divers bouquets thématiques tels que Perfectly Peach, Royal Garden, Signature Pink, Villa Blanca, Crimson Romance, Autumn Extravagance, Violet Elegance et Pandora Pink. Les clients peuvent acheter des fleurs pré-arrangées dans des vases ou suivre des tutoriels vidéo de Lisa Vanderpump pour styliser eux-mêmes les bouquets.
Cette collaboration vise à rehausser la marque Bloom Haus™ de Kroger avec le style signature de Vanderpump, offrant aux clients une manière simple d'obtenir une esthétique florale luxueuse chez eux.
Kroger (NYSE: KR) hat die Einführung von Vanderpump Blooms x Bloom Haus™ angekündigt, einer floralen Kollektion, die von Lisa Vanderpump kuratiert wurde und ab 4. September 2024 exklusiv in den Kroger Family of Stores erhältlich sein wird. Die Kollektion umfasst Sträuße und fertige Blumenarrangements in maßgefertigten Vasen, die darauf ausgelegt sind, Vanderpumps elegante Ästhetik in die Häuser zu bringen.
Die saisonale Produktlinie beinhaltet verschiedene thematische Sträuße wie Perfectly Peach, Royal Garden, Signature Pink, Villa Blanca, Crimson Romance, Autumn Extravagance, Violet Elegance und Pandora Pink. Kunden können vordefinierte Blumen in Vasen kaufen oder Video-Tutorials von Lisa Vanderpump folgen, um die Sträuße selbst zu gestalten.
Die Zusammenarbeit zielt darauf ab, die Marke Bloom Haus™ von Kroger mit Vanderpumps eigenem Stil zu bereichern und den Kunden eine einfache Möglichkeit zu bieten, eine luxuriöse florale Ästhetik zu Hause zu erreichen.
- Exclusive partnership with celebrity Lisa Vanderpump may attract new customers
- Expansion of Kroger's floral offerings with premium, curated collection
- Potential for increased sales in the floral department
- Cross-platform availability through Door Dash and Uber Eats
- None.
Collaboration carefully curated with Lisa Vanderpump's signature style
"We could not be more thrilled to collaborate with Lisa Vanderpump to launch this expertly curated floral collection, giving longtime customer favorite, Bloom Haus™, a touch of flair and elegance emblematic of the signature style Vanderpump fans know and love," said Dan De La Rosa, group vice president of Fresh Merchandising at Kroger.
Expertly crafted by Lisa Vanderpump, the collection features bouquets and readymade floral arrangements in custom vases, available in a variety of colors and themes perfect for any occasion or special gift.
"I think anybody who has followed me for years knows that I have a love for flowers, as they've seen in my restaurants and how I live my life, so to have created a flower brand with Kroger is an absolute pleasure," said Lisa Vanderpump. "Flowers bring immense life and joy to a room, and I have had so much fun designing and creating these bouquets and arrangements. It's been a passion project from start to finish and I am excited to share it with the world."
Vanderpump Blooms x Bloom Haus™ products will debut seasonally and include:
- Vanderpump Blooms x Bloom Haus™ Perfectly Peach Bouquet or Floral Arrangement available in a custom Vanderpump Ceramic French Urn: A dreamy palette of soft pastels, the Perfectly Peach bouquet evokes a quiet elegance.
- Vanderpump Blooms x Bloom Haus™ Royal Garden Bouquet or Floral Arrangement available in a Violet Glass Vase: A majestic medley of rich purple hues, complemented by verdant greens.
- Vanderpump Blooms x Bloom Haus™ Signature Pink Bouquet or Floral Arrangement available in a custom Vanderpump Glass Urn: Designed to match the sophisticated colors that LVP loves, her signature pinks range from delicate pastels to rich hot pinks.
- Vanderpump Blooms x Bloom Haus™ Villa Blanca Bouquet or Floral Arrangement available in a Glass Vase: Classic white spray chrysanthemums, oversized mums, garden greens and ivory roses, are brought to life with cream sunflowers.
- Vanderpump Blooms x Bloom Haus™ Crimson Romance Bouquet or Floral Arrangement available in a Glass Vase: Burgundy chrysanthemums, heirloom raspberry carnations, and the richness of red roses captivate the senses.
- Vanderpump Blooms x Bloom Haus™ Autumn Extravagance Bouquet or Floral Arrangement available in a Vintage Glass Vase: Inspired by seasonal tones and textures, boasting roses, cremons, carnations, pompons, and hydrangeas combine to evoke the comforting essence of fall décor.
- Vanderpump Blooms x Bloom Haus™ Violet Elegance Bouquet: An exquisite lavender bouquet carefully designed to bring a sense of delicate charm to any occasion.
- Vanderpump Blooms x Bloom Haus™ Pandora Pink Bouquet: A delicate collection of pinks and lavender, this bouquet is a subtle expression of perfect, pretty pastels.
Boasting statement flowers and stunning greenery, the collection presents an easy way to achieve Vanderpump's signature style at home. Vanderpump Blooms x Bloom Haus™ bouquets can be placed directly into a vase or customers can style the flowers by following a QR code to view step-by-step video tutorials instructed by Lisa Vanderpump. For a no fuss, gorgeous ready for display option, customers may purchase floral arrangements already in custom vases that are designed or selected by Vanderpump and beautifully executed, requiring zero effort.
Vanderpump Blooms x Bloom Haus™ can be shopped while products last exclusively at Kroger Family of Stores and on Bloom Haus™ through Door Dash and Uber Eats. Find a location here. Customers on the search for these items can join in on the fun on social media tagging @lisavanderpump and @veryvanderpump and visit VanderpumpBlooms.com for tutorials, videos, tips and tricks.
Media assets available for download here.
About Lisa Vanderpump
Businesswoman, TV personality, author, and philanthropist, Lisa Vanderpump hails from
Vanderpump became known for the hit Bravo TV series, The Real Housewives of
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
FAQ
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