Kroger Reveals Every Bunny's Favorite Easter Candy

Rhea-AI Summary

Kroger Co. shares America's top-selling Easter candies, including exclusive Peeps® flavor. Customers can enjoy discounts on popular treats, gift cards, and Easter essentials. Home Chef offers convenient meal bundles for Easter celebrations. Kroger also introduces Boost by Kroger for savings on fuel and grocery delivery.

Insights

Market Research Analyst

Seasonal events like Easter can have a significant influence on retail sales, particularly in the confectionery segment. The announcement by The Kroger Co. regarding the top-selling candies and the introduction of an exclusive Peeps® flavor is a strategic move to attract customers and drive sales during a key holiday period. Exclusive offerings can differentiate a retailer from competitors and create a sense of urgency among consumers to visit the stores for these unique items. Additionally, the digital deals and discounts mentioned are designed to increase foot traffic and encourage bulk purchases, which can positively impact the average transaction value.

Moreover, the mention of Home Chef's Easter Feast bundle indicates an expansion of the company's ready-to-eat meal options, catering to convenience-seeking customers. This service offering can enhance customer loyalty and increase market share in the ready-to-eat food segment. By providing a variety of meal and candy options at competitive prices, Kroger is positioning itself as a one-stop-shop for Easter celebrations, which could lead to an uplift in sales during the quarter.

Financial Analyst

Kroger's strategy to offer promotions and exclusive products during the Easter season is likely to have a positive impact on its quarterly revenue. The company's use of digital coupons and the Boost by Kroger Plus delivery membership program are aimed at increasing customer retention and driving sales. By leveraging these promotions, Kroger may see an improvement in its key performance indicators such as same-store sales and customer traffic, which are critical metrics for investors.

Furthermore, the collaboration with the Kroger Family of Companies Rewards World Elite Mastercard® to offer free Boost memberships can potentially increase credit card sign-ups and usage, thereby enhancing customer loyalty and generating additional revenue streams through the card's financial services. Investors should monitor the retailer's next earnings call for any indications of the success of these seasonal strategies on the company's financial performance.

Consumer Behavior Expert

Exclusive product launches, such as the new Peeps® flavor, tap into consumer psychology by creating a 'limited-time offer' appeal. This can lead to increased consumer engagement and impulse buying. Additionally, the strategic timing of discounts aligns with consumer spending patterns, as many individuals are willing to spend more during holiday seasons. Kroger's emphasis on affordable holiday meal staples and the convenience of meal bundles from Home Chef addresses the consumer demand for value and ease, which could result in a higher customer conversion rate.

By offering a variety of products and services that cater to different consumer segments, such as families and individuals looking for convenience, Kroger is effectively expanding its target market. The company's efforts to provide a seamless shopping experience, whether in-store or online, align with the growing trend of omnichannel retailing, which is increasingly important for meeting the diverse preferences of today's shoppers.

Retailer shares America's top-selling candies and debuts exclusive Peeps® flavor

CINCINNATI, March 5, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is egg-cited to share America's favorite candies ahead of Easter. The retailer revealed it expects the Easter Bunny's top picks will be chocolate, jellybeans and candy eggs in several varieties and shared a brand-new Peeps® flavor available exclusively at Kroger.

"No one has better taste in candy than the Easter Bunny who is selecting a lot of egg-cellent treats to fill baskets this year," said Carlo Baldan, group vice president of Center Store Merchandising. "No need to hunt for low prices on Easter essentials at Kroger. We have every bunny covered with affordable holiday meal staples, everyday low prices and savings on candy and gifts to make the day extra hoppy."

America's favorite Easter candies are:

• Reese's Eggs 
• Cadbury Mini Eggs 
• Lindt Milk Chocolate Gold Bunny–hot digital deal alert: get $1 off, March 20-26. 
• Starburst Jellybeans 
• Cadbury Crème Eggs 
• Whoppers Robin Eggs 
• Peeps® Chicks and Bunnies—sale alert: four for $4, March 22-March 24. Try the Kroger exclusive flavor Sour Strawberry!
• M&M's Easter Milk Chocolate Candy
• Kinder Joy Eggs—sale alert: four for $4, March 22-March 24.
• Brach's Classic Jelly Bird Eggs

Do not miss 33% off all Easter candy March 6-March 12 with a digital coupon.

Easter bunnies looking to stock their baskets can find all the essentials at Kroger, including basket basics, gift cards and more. Check out these Easter must-haves:

• Stock up on limited-edition candy and favorite classics.
• Decorate eggs with PAAS decorating kits.
• Gear up for a family egg hunt with buckets and plastic eggs filled with goodies. 
• Build special Easter baskets with the perfect gifts for kids of all ages—toddlers and preschoolers, kids and preteens and teenagers.
• Find a gift for every bunny with hundreds of gift card options and earn 4X fuel points from March 20-April 2.

Kroger is also bringing customers Easter family meal options for as little as $3 per person. No matter how families celebrate, there is something for everyone to enjoy. Visit The Fresh Lane to shop Easter menus, save and get inspired.

For customers who want to spend more time perfecting baskets and enjoying egg hunts, Home Chef is making Easter easier than ever with meal bundles available to order ahead for pickup or grab at Kroger Family of Stores. Options are plentiful with varieties like a Quiche meal serving four-six, a sides-only bundle and a la carte side and protein selections.

NEW this year is Home Chef's Easter Feast ($105): A bundle for 8-12 people—as little as $8.75 per person—made of delicious heat-and-eat dishes, including two proteins, that are easy to make and ready in as little as 6 minutes. Customers can order ahead here starting March 10. The feast includes:

• Boneless Turkey
• Bone-In Ham
• White Cheddar Mac & Cheese (quantity: 3)
• Green Bean Casserole (quantity: 2)
• Scalloped Potatoes (quantity: 2)

Find even more great prices at Kroger.com or the Kroger app, with more than $600 in savings available weekly in digital coupons. From ingredients and recipes to savings and rewards, customers are a swipe away from inspiration to reality.

Customers can shop these Easter essentials and more in-store or through Kroger Pickup and Delivery, offering the same fresh products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99. 

Kroger Family of Companies Rewards World Elite Mastercard® eligible cardmembers may now redeem a free one-year, next-day Boost membership or cardholders who are current annual Boost members may receive a free one-year extension of their next-day Boost membership. To learn more and redeem this Kroger Rewards World Elite Mastercard® cardmember offer visit the Boost Membership Benefits page.  

*The creditor and issuer of the Kroger Family of Companies Rewards World Elite Mastercard® is U.S. Bank National Association, pursuant to a license from Mastercard International Incorporated.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What are some of America's favorite Easter candies shared by Kroger (KR)?

Some of America's favorite Easter candies shared by Kroger include Reese's Eggs, Cadbury Mini Eggs, Lindt Milk Chocolate Gold Bunny, Starburst Jellybeans, Cadbury Crème Eggs, Whoppers Robin Eggs, and more.

What is the exclusive Peeps® flavor available at Kroger (KR)?

The exclusive Peeps® flavor available at Kroger is Sour Strawberry, which is on sale four for $4 from March 22 to March 24.

What Easter essentials can customers find at Kroger (KR)?

Customers can find Easter essentials like limited-edition candy, decorating kits, buckets, plastic eggs, gift cards, and family meal options starting from $3 per person at Kroger.

What meal bundles are offered by Home Chef for Easter celebrations with Kroger (KR)?

Home Chef offers meal bundles like a Quiche meal serving four-six, sides-only bundle, and a la carte side and protein selections. Additionally, a new Easter Feast bundle for 8-12 people is available for $105.

What is Boost by Kroger and how can customers benefit from it (KR)?

Boost by Kroger is a delivery membership that offers savings on fuel and grocery delivery. Customers can save up to $1,000 per year with Boost membership. Eligible customers can try Boost with a free 30-day trial and subscribe for as little as $7.99 per month.