Kroger Offers Savings to Encourage Customers to get Vaccinated Ahead of Peak Flu Season
Kroger Health, the healthcare division of The Kroger Co. (NYSE: KR), has announced a new incentive program to encourage customers to get vaccinated before peak flu season. Customers can receive a $5 off coupon for getting a flu vaccine and a $20 off coupon when receiving a flu vaccine along with any additional vaccine during the same visit. The offer is valid for certain individuals under 65 at participating Kroger Family of Pharmacies or The Little Clinic locations, excluding Arkansas and Alabama.
Colleen Lindholz, president of Kroger Health, emphasized the importance of vaccines in protecting customers and contributing to healthy communities. The promotion aims to motivate people to take the important step of getting vaccinated this season. Customers must mention the offer at the time of vaccination to obtain the savings, which will be loaded onto loyalty cards or provided as paper coupons.
Kroger Health, la divisione sanitaria di The Kroger Co. (NYSE: KR), ha annunciato un nuovo programma di incentivi per incoraggiare i clienti a vaccinarsi prima dell'alta stagione per l'influenza. I clienti possono ricevere un coupon di $5 di sconto per aver ricevuto un vaccino antinfluenzale e un coupon di $20 di sconto se ricevono un vaccino antinfluenzale insieme a un ulteriore vaccino durante la stessa visita. L'offerta è valida per determinate persone sotto i 65 anni presso le farmacie partecipanti della Kroger Family o presso le sedi de The Little Clinic, escluse Arkansas e Alabama.
Colleen Lindholz, presidente di Kroger Health, ha sottolineato l'importanza dei vaccini per proteggere i clienti e contribuire a comunità sane. La promozione mira a motivare le persone a compiere il passo importante di vaccinarsi in questa stagione. I clienti devono menzionare l'offerta al momento della vaccinazione per ottenere i risparmi, che saranno caricati sulle carte fedeltà o forniti come coupon cartacei.
Kroger Health, la división de salud de The Kroger Co. (NYSE: KR), ha anunciado un nuevo programa de incentivos para alentar a los clientes a vacunarse antes de la temporada alta de gripe. Los clientes pueden recibir un cupón de descuento de $5 al recibir una vacuna contra la gripe y un cupón de descuento de $20 al recibir una vacuna contra la gripe junto con cualquier otra vacuna durante la misma visita. La oferta es válida para ciertas personas menores de 65 años en las farmacias participantes de la Kroger Family o en las ubicaciones de The Little Clinic, excluyendo Arkansas y Alabama.
Colleen Lindholz, presidenta de Kroger Health, enfatizó la importancia de las vacunas para proteger a los clientes y contribuir a comunidades saludables. La promoción tiene como objetivo motivar a las personas a dar el importante paso de vacunarse esta temporada. Los clientes deben mencionar la oferta al momento de la vacunación para obtener los ahorros, que se cargarán en las tarjetas de lealtad o se proporcionarán como cupones en papel.
Kroger Health는 The Kroger Co. (NYSE: KR)의 의료 부서로, 독감 성수기 이전에 고객이 예방접종을 받도록 장려하기 위한 새로운 인센티브 프로그램을 발표했습니다. 고객은 독감 백신을 접종받으면 $5 할인 쿠폰을 받을 수 있습니다 그리고 독감 백신과 함께 다른 백신도 같은 방문에서 접종받는 경우 $20 할인 쿠폰을 받을 수 있습니다. 이 제안은 Arkansas와 Alabama를 제외한 참여하는 Kroger Family of Pharmacies 또는 The Little Clinic 위치에서 65세 이하의 특정 개인에게 유효합니다.
Kroger Health의 사장인 Colleen Lindholz는 고객 보호와 건강한 커뮤니티 기여를 위한 백신의 중요성을 강조했습니다. 이 프로모션은 사람들이 이번 시즌에 예방접종을 받는 중요한 단계를 밟도록 동기를 부여하는 것을 목표로 합니다. 고객은 예방접종 시 savings를 얻기 위해 제안을 언급해야 하며, 이는 로열티 카드에 적립되거나 종이 쿠폰으로 제공됩니다.
Kroger Health, la division santé de The Kroger Co. (NYSE: KR), a annoncé un nouveau programme d'incitations pour encourager les clients à se faire vacciner avant la haute saison de la grippe. Les clients peuvent recevoir un coupon de réduction de $5 pour avoir reçu un vaccin contre la grippe et un coupon de réduction de $20 s'ils reçoivent un vaccin contre la grippe avec un autre vaccin lors de la même visite. L'offre est valable pour certaines personnes de moins de 65 ans dans les pharmacies participantes de la famille Kroger ou aux endroits de The Little Clinic, à l'exception de l'Arkansas et de l'Alabama.
Colleen Lindholz, présidente de Kroger Health, a souligné l'importance des vaccins pour protéger les clients et contribuer à des communautés en bonne santé. La promotion vise à inciter les gens à faire le pas important de se faire vacciner cette saison. Les clients doivent mentionner l'offre au moment de la vaccination pour bénéficier des économies, qui seront chargées sur les cartes de fidélité ou fournies sous forme de coupons papier.
Kroger Health, die Gesundheitsabteilung von The Kroger Co. (NYSE: KR), hat ein neues Anreizprogramm angekündigt, um Kunden zu ermutigen, sich vor der Hochphase der Grippe impfen zu lassen. Kunden können einen Rabattgutschein von $5 erhalten, wenn sie einen Grippeimpfstoff erhalten, und einen Rabattgutschein von $20, wenn sie bei demselben Besuch einen Grippeimpfstoff zusammen mit einem anderen Impfstoff erhalten. Das Angebot ist für bestimmte Personen unter 65 Jahren in teilnehmenden Apotheken der Kroger-Familie oder an Standorten von The Little Clinic gültig, mit Ausnahme von Arkansas und Alabama.
Colleen Lindholz, Präsidentin von Kroger Health, betonte die Bedeutung von Impfungen zum Schutz der Kunden und zur Förderung gesunder Gemeinschaften. Die Promotion soll die Menschen dazu motivieren, in dieser Saison den wichtigen Schritt zur Impfung zu gehen. Die Kunden müssen das Angebot beim Impfen erwähnen, um die Ersparnisse zu erhalten, die dann auf Treuekarten geladen oder als Papiergutscheine bereitgestellt werden.
- Incentive program to encourage flu vaccinations
- $5 off coupon for flu vaccine
- $20 off coupon for flu vaccine plus additional vaccine
- Potential increase in customer visits and loyalty
- Promotion to certain individuals under 65
- Excludes customers in Arkansas and Alabama
- Not applicable to federally funded healthcare program recipients
Insights
Kroger's vaccination incentive program is a strategic move to boost immunization rates and drive foot traffic to their stores. The
However, the program's impact may be by its exclusion of customers over 65 and those on federal healthcare programs. This restriction could reduce the overall effectiveness of the campaign, as these groups often represent a significant portion of vaccination seekers. Additionally, the requirement to mention the offer at the time of vaccination might lead to missed opportunities if customers forget to do so.
From a business perspective, this initiative could positively impact Kroger's bottom line by increasing store traffic and potentially boosting sales in other departments. The long-term benefits of positioning Kroger as a healthcare destination could outweigh the short-term costs of the promotion.
Kroger's vaccination incentive program is a commendable effort to increase immunization rates ahead of the flu season. By offering financial incentives, Kroger is addressing one of the barriers to vaccination - cost. This approach could be particularly effective in reaching populations that might otherwise forgo vaccination due to financial constraints.
The initiative to encourage multiple vaccinations in a single visit is especially noteworthy. This strategy aligns with public health best practices, potentially increasing overall immunization rates for various preventable diseases. However, the exclusion of individuals over 65 and those on federal healthcare programs is a significant limitation from a public health perspective.
While the program has the potential to increase vaccination rates among certain demographics, its overall impact on community health may be somewhat due to these exclusions. To maximize public health benefits, Kroger could consider expanding the program to include all age groups and insurance types in future iterations.
Customers may receive a
"Vaccines are one of the most effective ways that we help protect our customers from illnesses and contribute to healthy communities,'' said Colleen Lindholz, president, Kroger Health. "We're hoping this offer encourages people to take the important step of getting vaccinated this season."
Customers must mention the offer at the time they receive their vaccine to obtain the savings. The offer will be loaded to loyalty cards for customers who receive their vaccine at a The Kroger Co. Family of Pharmacies and a paper coupon will be provided for those vaccinated at The Little Clinic.
This promotion is valid for certain individuals under 65 who receive their vaccinations at participating Kroger Family of Pharmacies or The Little Clinic locations (excluding pharmacy or clinic locations in
To learn more about flu, COVID-19, RSV and other routine vaccinations, or to make an appointment, please visit: www.kroger.com/health, or visit your local pharmacy or The Little Clinic location today.
About The Little Clinic
The Little Clinic offers telehealth services in nine states and operates more than 220 in-person clinics in eight states, serving more than 1.5 million patients each year. Our team of nurse practitioners, physician associates and technicians are committed to helping people live healthier lives. We believe in practicing at the top of our licenses and enabling "food as medicine" to help prevent disease before it starts. Learn more at www.kroger.com/health/clinic.
About Kroger Health
Kroger Health, the healthcare division of The Kroger Co., is one of America's leading retail healthcare organizations, serving more than 17 million patients annually. Kroger Family of Pharmacies operate more than 2,200 pharmacies across 35 states and The Little Clinic offers telehealth services in nine states and operates more than 220 in-person clinics in eight states. Our team of 24,000 healthcare practitioners, including pharmacists, nurse practitioners, physician assistants, registered dietitians and technicians believe in practicing at the top of our licenses, enabling "food as medicine" to help prevent disease before it starts, and helping people live healthier lives. For more information, visit www.kroger.com/health.
About Kroger
At The Kroger Co., we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site
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SOURCE The Kroger Co.
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