Kroger Launches Contactless Payments Pilot in QFC Division

Rhea-AI Summary

The Kroger Co. (KYSE: KR) has announced the launch of a contactless payments pilot at its QFC division in Seattle, enhancing customer checkout experiences through mobile devices. Customers can utilize various payment methods, including Apple Pay, Google Pay, and Samsung Pay, via NFC technology. The pilot aims to improve convenience and promote social distancing amid the COVID-19 pandemic, complementing over 30 policy changes Kroger has implemented. This development aligns with Kroger's commitment to innovate and personalize the shopping experience for its customers.

Positive

• Launch of contactless payments pilot enhances customer convenience.
• Integration of multiple payment options increases flexibility for shoppers.
• Implementation supports social distancing measures during COVID-19.

Negative

• None.

CINCINNATI and SEATTLE, Aug. 6, 2020 /PRNewswire/ -- The Kroger Co. (KYSE: KR) today announced the launch of a contactless payments pilot across the QFC division, located in Seattle, Wash., allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, underpinned by near-field communication (NFC) technology.

"QFC is excited to pilot contactless payments powered by NFC technology, providing our customers with an additional way to pay for their fresh food and household essentials," said Chris Albi, president of QFC. "The contactless payment solution will help make life easier for many of our customers and provide the freedom of choice among various options, including cash, debit, credit and check."

Kroger's technology team recently enabled NFC payments at 61 QFC stores. The NFC technology uses a radio frequency field to transmit data between two devices – a mobile device and PIN pad – eliminating physical contact. Customers can place their mobile device or contactless chip card near the PIN pad and payment data is transmitted from the device or card to the terminal to process the transaction.

"Kroger continues to invest in innovative technologies that advance the customer experience, including our payment systems," said Kathy Hanna, Kroger's senior director of payments. "Providing our customers with flexibility – whether that means having the option to choose between shopping in-store or online for groceries or how you pay for them – we are committed to personalizing their shopping trip."

The QFC pilot supports the more than 30 policy and process changes Kroger has implemented since the start of the COVID-19 pandemic to promote social distancing and safeguard associates, customers and communities. Other contactless solutions offered by Kroger include:

• Kroger Pay: a touchless mobile payment solution that securely combines a customer's payment and loyalty card information to create a faster checkout experience. Customers are provided a single-use QR code to scan at the terminal to quickly communicate their payment and loyalty card information.
  
  
• Scan, Bag, Go: the improved Scan, Bag, Go technology allows customers to scan their groceries using their mobile device, bag their own products and pay via the Kroger app.
  
  
• Pickup and Delivery: customers can place a grocery order via Kroger.com or the Kroger mobile app for delivery or free pickup. Kroger now also accepts SNAP/EBT benefits for its grocery pickup service.

About The Kroger Co.
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

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SOURCE The Kroger Co.

FAQ

What is the contactless payments pilot by Kroger in QFC stores?

Kroger is piloting contactless payments in QFC stores, allowing customers to use mobile devices like Apple Pay and Google Pay for seamless checkout.

When was the contactless payments pilot launched by Kroger?

The pilot was launched on August 6, 2020.

What payment methods are accepted in Kroger's contactless payments pilot?

Accepted payment methods include Apple Pay, Google Pay, Samsung Pay, and contactless chip cards.

How many QFC stores are participating in Kroger's contactless payments pilot?

The pilot includes 61 QFC stores.

What technology underpins Kroger's contactless payments pilot?

The pilot utilizes near-field communication (NFC) technology for secure transactions.