Kroger Health Teams Up With Star Quarterback Joe Burrow as Brand Ambassador

Rhea-AI Summary

Kroger Health has appointed professional quarterback Joe Burrow as a Brand Ambassador to promote health initiatives aimed at combating food insecurity. Burrow, a Southeast Ohio native and Heisman Trophy winner, has a strong connection to local hunger relief efforts, having established the Joe Burrow Hunger Relief Fund with over $1.3 million raised. This partnership aligns with Kroger's Zero Hunger | Zero Waste initiative, which aims to eliminate food waste and hunger by 2025. In 2021, Kroger contributed $343 million to community charities, enhancing access to nutritious foods.

Positive

• Joe Burrow's ambassador role enhances Kroger's brand visibility and community engagement.
• Partnership supports Kroger's Zero Hunger | Zero Waste initiative, reinforcing its commitment to combat food insecurity.
• Burrow's history of successful fundraising for food relief enhances the credibility of the initiative.

Negative

• None.

Burrow and Retailer to Work Together on Healthy Lifestyle and Food Insecurity Initiatives

CINCINNATI, June 10, 2022 /PRNewswire/ -- Kroger Health, the healthcare division of the Kroger Co., today announced professional quarterback Joe Burrow will serve as a Brand Ambassador promoting Kroger Health initiatives.

Burrow, a southeast Ohio native, won the Heisman Trophy as college football's top player and the College Football Playoff National Championship in 2020 and was selected by the Bengals as the first overall pick in 2020. During the 2021 NFL season, Burrow led the Bengals to the AFC Championship and a Super Bowl appearance while setting franchise records for passer rating, completion percentage and single game passing yards.

Burrow's 2020 Heisman Trophy speech, in which he mentioned poverty and hunger in southeast Ohio, drove significant donations to the Athens County Food Pantry and led to the creation of the Joe Burrow Hunger Relief Fund. The fund has amassed more than $1.3 million dollars since it was founded and represents Burrow's continued effort to end food insecurity.

"As an athlete, I know the value of good nutrition and a healthy lifestyle," said Burrow. "I am honored to work together with Kroger to encourage families to make changes in their daily lives that can lead to healthier lifestyles, while also increasing access to nutritious foods for underserved communities. I look forward to sharing these important messages to Bengals Nation."

Burrow's commitment aligns perfectly with Kroger's Zero Hunger | Zero Waste social and environmental impact plan, to end food insecurity and waste in the communities Kroger serves by 2025. In 2021, the company directed a total of $343 million in charitable giving to our communities, including $199 million in food and funds for hunger relief. Through our Zero Hunger | Zero Waste Food Rescue program, our associates recovered 94 million pounds of surplus food from company-operated facilities, for a total of nearly 500 million meals for our communities.

"At Kroger, Our Purpose is to Feed the Human Spirit™ and our vision is to help people live healthier lives," said Colleen Lindholz, President of Kroger Health. "With Joe's commitment to ending hunger in his home area of southeast Ohio, this is a natural collaboration for us and will help to improve the health and wellness of thousands in our communities. We are thrilled to have Joe as a member of our Kroger Health team and applaud his support and commitment to our Cincinnati community. Together we can continue our shared commitment to promote and support healthier lifestyles."

About Kroger Health:
Kroger Health, the healthcare division of The Kroger Co., is one of America's leading retail healthcare organizations, with over 2,200 pharmacies and 220 clinics in 35 states serving more than 14 million customers. Our team of 22,000 healthcare practitioners - from pharmacists and nurse practitioners, to dietitians and technicians – are committed to helping people live healthier lives. We believe in practicing at the top of our licenses and enabling "food as medicine" to help prevent or manage certain diseases. We are dedicated to providing testing and wellness services to help Americans combat the COVID-19 crisis. For more information, visit https://www.krogerhealth.com.

About The Kroger Co.
At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025.

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SOURCE The Kroger Co.

FAQ

What is Kroger's initiative with Joe Burrow about?

Kroger Health has partnered with Joe Burrow to promote healthy lifestyles and address food insecurity.

How much money has the Joe Burrow Hunger Relief Fund raised?

The Joe Burrow Hunger Relief Fund has raised over $1.3 million for food relief efforts.

What is Kroger's Zero Hunger | Zero Waste goal?

Kroger aims to end food waste and hunger in its communities by 2025.

What charitable contributions did Kroger make in 2021?

In 2021, Kroger directed $343 million in charitable giving, including $199 million for hunger relief.

What role does Joe Burrow play in Kroger's initiatives?

Joe Burrow serves as a Brand Ambassador to help promote Kroger Health's initiatives for healthier lifestyles.