Kroger CIO Shares Grocer's Seamless Strategy at Groceryshop 2022

Rhea-AI Summary

At Groceryshop 2022, Kroger's CIO Yael Cosset discussed evolving customer shopping trends, emphasizing a seamless shopping experience across delivery, pickup, and in-store options. He highlighted the success of the 'Boost by Kroger' loyalty program, which can save customers over $1,000 annually, contributing to increased digital sales. Cosset noted persistent food-at-home trends, driven by inflation, and the importance of a sustainable model that enhances customer satisfaction. This event brought together over 4,000 industry leaders, indicating strong interest in grocery retail innovation.

Positive

• Successful launch of 'Boost by Kroger' membership program, enhancing customer savings.
• Increased digital sales attributed to enhancements in shopping experience.
• Focus on seamless integration of delivery, pickup, and in-store shopping to meet diverse consumer needs.

Negative

• None.

Yael Cosset details how customer shopping continues to evolve

LAS VEGAS, Sept. 21, 2022 /PRNewswire/ -- Today at the Groceryshop 2022 convening in Las Vegas, Kroger Co. (NYSE: KR) Chief Information Officer and Senior Vice President Yael Cosset shared the grocer's seamless strategy and changes in shopping trends.

"We know our customers have different needs based on their daily lives and the question becomes: What, when and how? Our seamless ecosystem brings all of these factors together, without asking the customer to compromise on quality, value or convenience," said Yael Cosset, SVP & Chief Information Officer for Kroger. "Whether our customer shop for a last-minute dinner, their weekly shop, freshest ingredients at the right price, we provide relevant and personalized experience."

Cosset revealed a shift in customer behavior as they move away from shopping habits established during the pandemic. Data shows customers navigating comfortably among delivery and pickup to in-store trips, shopping to meet the needs of their day.

He explained America's largest grocer seeks to make the transition from each option as seamless as possible, ensuring convenience of choice and relevance along with Kroger's promise of the freshest products and incredible value. In that context, Cosset further highlighted the importance to not pass on the complexity of building a sustainable model to the customer. Kroger is optimizing its seamless ecosystem, with stores and dedicated fulfillment facilities, bringing value without asking customers to compromise on the experience or shareholders on the economic model.

Cosset views the seamless digital ecosystem as critical to customer satisfaction, combining the proximity of their stores for immediate delivery in as little as 30 minutes and the reliability and efficiency of its dedicated facilities, each contributing to the Kroger seamless experience. Customer reaction to Boost by Kroger, the latest addition to Kroger loyalty platform has been overwhelmingly positive. This paid membership program can save customers more than $1,000 per year on fuel and grocery delivery. The one-of-a-kind membership and the expansion of the Kroger Delivery Network contributed to growing digital sales in the second quarter.

He also sees the food-at-home trend persisting with the continued desire to share cooking skills learned during the pandemic and make meals at home during the inflationary environment. Customers are making memorable meal experiences engaging with Kroger's Our Brands products, choosing to make a Murray's Cheese board and have a nice bottle of wine as a special treat whether they shop in our stores, with pickup or delivery and taking advantage of personalized experience and digital offers.

Groceryshop 2022 brings together more than 4,000 leaders from a wide array of established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, e-commerce players, warehouse clubs, grocerants and non-traditional grocery retailers.

About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly half a million associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

 

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SOURCE The Kroger Co.

FAQ

What did Kroger's CIO discuss at Groceryshop 2022?

Kroger's CIO Yael Cosset discussed evolving customer shopping trends and the company's seamless shopping strategy.

How much can customers save with the Boost by Kroger program?

Customers can save over $1,000 per year on fuel and grocery delivery with the Boost by Kroger membership.

What are current shopping trends noted by Kroger?

Kroger noted a shift away from pandemic shopping habits, with customers utilizing delivery, pickup, and in-store shopping.

What impact did the Boost program have on Kroger's digital sales?

The Boost program contributed significantly to growing digital sales in the second quarter.

How is Kroger optimizing its shopping experience?

Kroger is optimizing its shopping experience by integrating delivery and in-store options to enhance customer convenience.