Kroger Celebrates the Joy of Connecting with Food This Holiday Season
Kroger has launched its 2024 holiday campaign featuring a heartwarming animated film titled 'The Case of the Disappearing Food.' The campaign, created by adam&eveDDB New York, tells the story of a young boy who shares his family's holiday food with a lonely neighbor, demonstrating how food can bring people together and express kindness.
The campaign includes a Hispanic market holiday ad called 'The Gift of Teaching' about a grandmother teaching her blind grandson a family tamale recipe. Additionally, Kroger is offering a 'Shop the Scene' experience on Hulu, allowing viewers to purchase ingredients inspired by National Lampoon's Christmas Vacation dinner scene through QR codes. The campaign will run through January 1 on Netflix, cable, streaming, and Internet platforms.
Kroger ha lanciato la sua campagna per le festività 2024 con un commovente film animato intitolato 'Il Caso del Cibo Scomparso.' La campagna, creata da adam&eveDDB New York, racconta la storia di un giovane ragazzo che condivide il cibo festivo della sua famiglia con un vicino solitario, dimostrando come il cibo possa unire le persone ed esprimere gentilezza.
La campagna include un annuncio per il mercato ispanico intitolato 'Il Dono dell'Insegnamento', che parla di una nonna che insegna al suo nipote non vedente una ricetta familiare di tamales. Inoltre, Kroger offre un'esperienza 'Shop the Scene' su Hulu, che consente agli spettatori di acquistare ingredienti ispirati alla scena della cena di National Lampoon's Christmas Vacation tramite codici QR. La campagna sarà attiva fino al 1 gennaio su Netflix, canali via cavo, streaming e piattaforme Internet.
Kroger ha lanzado su campaña navideña 2024 con una conmovedora película animada titulada 'El Caso de la Comida Desaparecida.' La campaña, creada por adam&eveDDB Nueva York, cuenta la historia de un niño que comparte la comida navideña de su familia con un vecino solitario, demostrando cómo la comida puede unir a las personas y expresar bondad.
La campaña incluye un anuncio para el mercado hispano titulado 'El Regalo de Enseñar', sobre una abuela que le enseña a su nieto ciego una receta familiar de tamales. Además, Kroger ofrece una experiencia 'Shop the Scene' en Hulu, permitiendo a los espectadores comprar ingredientes inspirados en la escena de cena de National Lampoon's Christmas Vacation a través de códigos QR. La campaña estará activa hasta el 1 de enero en Netflix, cable, streaming y plataformas de Internet.
Kroger가 2024년 홀리데이 캠페인을 시작하며 '사라진 음식의 사건'이라는 따뜻한 애니메이션 영화를 선보였습니다. 이 캠페인은 adam&eveDDB 뉴욕이 제작하였으며, 외로운 이웃과 가족의 홀리데이 음식을 나누는 소년의 이야기를 담고 있어, 음식이 사람들을 어떻게 모으고 친절을 표현할 수 있는지를 보여줍니다.
캠페인에는 '가르침의 선물'이라는 히스패닉 시장을 겨냥한 광고가 포함되어 있으며, 이는 할머니가 시각장애인 손자에게 가족의 타말레 레시피를 가르치는 내용입니다. 또한, Kroger는 Hulu에서 'Shop the Scene' 경험을 제공하여 시청자들이 National Lampoon's Christmas Vacation의 저녁 장면에서 영감을 받은 재료를 QR 코드를 통해 구입할 수 있도록 하고 있습니다. 캠페인은 넷플릭스, 케이블, 스트리밍 및 인터넷 플랫폼에서 1월 1일까지 진행될 예정입니다.
Kroger a lancé sa campagne de vacances 2024 avec un film d'animation touchant intitulé 'L'affaire de la nourriture disparue.' La campagne, créée par adam&eveDDB New York, raconte l'histoire d'un jeune garçon qui partage la nourriture de fête de sa famille avec un voisin solitaire, montrant ainsi comment la nourriture peut rassembler les gens et exprimer de la bonté.
La campagne comprend une annonce pour le marché hispanique intitulée 'Le cadeau de l'enseignement', qui parle d'une grand-mère enseignant à son petit-fils aveugle une recette de tamales familiale. De plus, Kroger propose une expérience 'Shop the Scene' sur Hulu, permettant aux téléspectateurs d’acheter des ingrédients inspirés par la scène de dîner de National Lampoon's Christmas Vacation via des codes QR. La campagne se déroulera jusqu'au 1er janvier sur Netflix, câble, streaming et plateformes Internet.
Kroger hat seine Weihnachtskampagne 2024 mit einem herzerwärmenden Animationsfilm mit dem Titel 'Der Fall des Verschwundenen Essens' gestartet. Die Kampagne, die von adam&eveDDB New York erstellt wurde, erzählt die Geschichte eines kleinen Jungen, der das Feiertagsessen seiner Familie mit einem einsamen Nachbarn teilt und zeigt, wie Essen Menschen zusammenbringen und Freundlichkeit ausdrücken kann.
Die Kampagne umfasst eine Werbung für den hispanischen Markt mit dem Titel 'Das Geschenk des Lehrens', in der eine Großmutter ihrem blinden Enkel ein Familienrezept für Tamales beibringt. Darüber hinaus bietet Kroger ein 'Shop the Scene'-Erlebnis auf Hulu an, das es den Zuschauern ermöglicht, Zutaten, die von der Dinner-Szene in National Lampoon's Christmas Vacation inspiriert sind, über QR-Codes zu kaufen. Die Kampagne wird bis zum 1. Januar auf Netflix, Kabel, Streaming und Internetplattformen laufen.
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The 2024 Kroger holiday campaign debuts with a heartfelt message of togetherness
"At Kroger, we understand how food can transcend differences, cure loneliness and speak from our hearts in a way that words cannot," said Stuart Aitken, Kroger Senior Vice President and Chief Merchant & Marketing Officer. "What we love about this film is how it so acutely illustrates the power of food to bring people together and express kindness. We hope this message—share your food, share your heart—inspires families, friends and neighbors to pull up an extra seat at their table this holiday season and revel in the simple joy of being together."
Created by adam&eveDDB
When a young boy runs into his older neighbor a few times, he is curious to learn more about her. The boy discovers she is lonely. Soon he joins his own family's lively holiday preparations and quickly his parents notice the food for their holiday dinner is disappearing. It turns out the boy is taking it – not for himself, instead he is surprising his neighbor with a festive holiday dinner that reignites her spirit.
The story is set to the track "Lonely People" by America, bringing a sense of nostalgia and hope to the heartfelt holiday story.
"Kroger has always understood the power of food to bring people together. But this holiday season, we wanted to invite people to share more than just a meal," said Paulo Junger, Executive Creative Director at adam&eveDDB. "When you gather around the table, you're not just sharing a beef wellington or some butternut squash, you're sharing love. It's a message that's especially relevant during the holidays. No one should feel alone during this special time. It's a notion we made all the more touching thanks to the song 'Lonely People' by America. We hope it acts as a heartfelt reminder of togetherness and connection."
Kroger's 2024 holiday campaign will appear on Netflix, cable, streaming and Internet now through January 1 and can be viewed at kroger.com/share-your-heart.
Kroger is also debuting a Hispanic market holiday ad today, developed in collaboration with adam&eveDDB sister agency, alma DDB. The spot, called "The Gift of Teaching," celebrates the importance of passing down multi-generational traditions through the story of a grandmother who meticulously teaches her blind grandson every step of an important family tamale recipe.
In addition, fans can bring the magic of holiday movies to their own tables with a special "Shop the Scene" experience. Hulu customers in select Kroger geographies will have the chance to effortlessly shop the food inspired by the iconic dinner scene from National Lampoon's Christmas Vacation. After scanning an on-screen QR code, viewers are brought to a page on the Kroger website that highlights recipes inspired by the scene and can easily add to their cart for Pickup or Delivery at their local Kroger. Shop the Scene will be available on Hulu in select markets November 15 through December 29.
Media assets for the holiday campaign are available here.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
About ADAM&EVEDDB
We are a creative agency based in
About alma DDB
alma is an ungeneral agency known for highly effective, award-winning segment-led creative campaigns. Working with a broad roster of clients, including
With a team that hails from over 34 countries, the agency has fueled exceptional business growth through creativity, earning 37 Cannes Lions and 30 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival Awards. alma has been named to Ad Age's prestigious A-List seven times and has earned "Agency of the Year '' titles from the London International Awards, El Ojo, El Sol, FIAP and USH Ideas, all while nurturing a culture of accountability, curiosity and collaboration. To learn more about alma and the agency's work, visit www.almaad.com, or follow us at @almaagency.
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SOURCE The Kroger Co.
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