Kroger and bitewell Launch Groundbreaking Nutrition Scoring System to Help Customers Make Healthier Food Choices
Kroger (NYSE: KR) and bitewell have partnered to launch the FoodHealth Score, a nutrition scoring system rating foods from 1 to 100 based on nutrient density and ingredient quality. The system is accessible to customers while shopping online, through the Kroger app, or by scanning UPC codes in-store. The initiative enhances Kroger's existing OptUP program, introduced in 2017, with an improved scoring algorithm. Customers with digital accounts can track their purchasing trends through 'Nutrition Insights' online, making it easier to identify healthier food choices and align with their health goals.
Kroger (NYSE: KR) e bitewell hanno stretto una partnership per lanciare il FoodHealth Score, un sistema di punteggio nutrizionale che valuta gli alimenti da 1 a 100 in base alla densità nutritiva e alla qualità degli ingredienti. Il sistema è accessibile ai clienti durante gli acquisti online, tramite l'app Kroger o scansionando i codici UPC in negozio. L'iniziativa potenzia il programma OptUP esistente di Kroger, introdotto nel 2017, con un algoritmo di punteggio migliorato. I clienti con account digitali possono monitorare le loro tendenze di acquisto attraverso 'Nutrition Insights' online, facilitando l'identificazione di scelte alimentari più sane e allineandosi ai loro obiettivi di salute.
Kroger (NYSE: KR) y bitewell se han asociado para lanzar el FoodHealth Score, un sistema de puntuación nutricional que califica los alimentos del 1 al 100 en función de la densidad de nutrientes y la calidad de los ingredientes. El sistema está accesible para los clientes mientras compran en línea, a través de la app de Kroger, o escaneando códigos UPC en la tienda. La iniciativa mejora el programa OptUP existente de Kroger, introducido en 2017, con un algoritmo de puntuación mejorado. Los clientes con cuentas digitales pueden seguir sus tendencias de compra a través de 'Nutrition Insights' en línea, facilitando la identificación de opciones alimentarias más saludables y alineándose con sus objetivos de salud.
Kroger (NYSE: KR)와 bitewell이 파트너십을 통해 FoodHealth Score를 출시하였습니다. 이는 영양 밀도와 재료의 품질에 따라 음식을 1부터 100까지 평가하는 영양 점수 시스템입니다. 이 시스템은 온라인 쇼핑 중, Kroger 앱을 통해, 또는 매장에서 UPC 코드를 스캔하여 고객이 접근할 수 있습니다. 이 이니셔티브는 2017년에 도입된 Kroger의 기존 OptUP 프로그램을 개선한 점수 알고리즘과 함께합니다. 디지털 계정이 있는 고객은 'Nutrition Insights'를 통해 온라인으로 구매 추세를 추적할 수 있어, 더 건강한 식품 선택을 파악하고 건강 목표에 맞출 수 있습니다.
Kroger (NYSE: KR) et bitewell se sont associés pour lancer le FoodHealth Score, un système de notation nutritionnelle évaluant les aliments de 1 à 100 en fonction de la densité nutritionnelle et de la qualité des ingrédients. Le système est accessible aux clients lors de leurs achats en ligne, via l'application Kroger ou en scannant les codes UPC en magasin. Cette initiative améliore le programme OptUP existant de Kroger, introduit en 2017, avec un algorithme de notation amélioré. Les clients ayant des comptes numériques peuvent suivre leurs tendances d'achat en ligne via 'Nutrition Insights', ce qui facilite l'identification de choix alimentaires plus sains et correspond à leurs objectifs de santé.
Kroger (NYSE: KR) und bitewell haben sich zusammengetan, um den FoodHealth Score einzuführen, ein Ernährungspunktesystem, das Lebensmittel von 1 bis 100 basierend auf Nährstoffdichte und Zutatenqualität bewertet. Das System ist während des Online-Shoppings über die Kroger-App oder beim Scannen von UPC-Codes im Geschäft für Kunden zugänglich. Die Initiative verbessert das bestehende OptUP-Programm von Kroger, das 2017 eingeführt wurde, mit einem verbesserten Bewertungsalgorithmus. Kunden mit digitalen Konten können ihre Kauftrends online über 'Nutrition Insights' verfolgen, was es einfacher macht, gesündere Lebensmittelauswahlen zu treffen und ihre Gesundheitsziele zu erreichen.
- Integration of advanced nutrition scoring technology enhances customer experience
- Expansion of existing OptUP program demonstrates continued investment in digital capabilities
- Potential to increase customer engagement through digital platform integration
- None.
Insights
The partnership with bitewell represents a strategic move in the competitive grocery retail space. While innovative, this nutrition scoring system is unlikely to significantly impact Kroger's immediate revenue or market position. The integration into the OptUP program enhances Kroger's existing health-focused initiatives but primarily serves as a customer experience improvement rather than a direct revenue driver.
This development aligns with growing consumer demand for health transparency and digital integration in shopping experiences. However, similar nutrition scoring systems exist in the market, including Guiding Stars used by Hannaford and Food Lion. The real value proposition will depend on customer adoption rates and the system's ability to influence purchasing decisions, which typically takes several quarters to materialize.
bitewell's FoodHealth Score rates foods from 1 to 100 based on multiple factors including nutrient density and ingredient quality. With the system, Kroger customers can view the FoodHealth Score of an item while shopping online or within the Kroger app. Customers are also able to access the FoodHealth Score in-store by scanning the product's UPC codes. The easy-to-read score helps customers instantly identify foods that align with their health goals, making shopping for their families easier. Customers with a digital account can view their past purchases' FoodHealth Score and analysis of their purchasing trends through their "Nutrition Insights" online.
"Kroger and bitewell are united in our desire to improve the nutrition security of millions of people," said Jim Kirby, chief commercial officer at Kroger Health "This initiative uses modern technology to give customers the knowledge they need to make better decisions every day. With this expanded service, Kroger and bitewell are setting a new standard for nutrition transparency, while empowering customers to gradually change the way they eat."
As part of its commitment to advancing Food as Medicine, Kroger introduced OptUP in 2017, a color-coded program to help customers evaluate the nutritional value of their food purchases and discover Better for You products. The bitewell FoodHealth Score is part of the OptUP program along with an enhanced scoring algorithm. The advanced science of bitewell's FoodHealth Score incorporates a broader range of nutritional attributes, enhancing the OptUP program.
"We are excited to collaborate with bitewell to make advancements that power the OptUP Nutrition Program," said Laura Brown, head of nutrition, Kroger. "This improved resource will help us deliver better access and information to our customers, hopefully leading to improved health outcomes."
"People need help navigating nutrition while they shop for food," says Samantha Citro-Alexander, CEO of bitewell. "We've all been there - standing in front of an aisle wondering 'which of these is actually healthy for me?'." The FoodHealth Score makes it fast and easy to answer that question."
To learn more about the Kroger bitewell FoodHealth Score, visit: www.kroger.com/mynutrtioninsights.
About Kroger Health
Kroger Health, the healthcare division of The Kroger Co., is one of America's leading retail healthcare organizations, serving more than 17 million patients annually. Kroger Family of Pharmacies operate more than 2,200 pharmacies across 35 states and The Little Clinic offers telehealth services in nine states and operates more than 220 in-person clinics in eight states. Our team of 24,000 healthcare practitioners, including pharmacists, nurse practitioners, physician assistants, registered dietitians and technicians believe in practicing at the top of our licenses, enabling "food as medicine" to help prevent disease before it starts, and helping people live healthier lives. For more information, visit www.kroger.com/health.
About bitewell
bitewell is a nutrition technology company on a mission to improve the world's health through food. Their proprietary FoodHealth Score is a nutrition scoring system that measures food's impact on your health. For more information, visit https://www.bitewell.com/.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
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