Kroger and Bed Bath & Beyond Inc. Launch National E-commerce Experience Expanding Kroger's Home and Baby Offering

Rhea-AI Summary

Kroger (NYSE: KR) and Bed Bath & Beyond (NASDAQ: BBBY) have launched a new e-commerce experience on Kroger.com, expanding their product offerings in home and baby categories. This collaboration aims to create a seamless digital shopping experience, allowing customers to purchase a variety of products, including exclusive Owned Brands from Bed Bath & Beyond and buybuy BABY. The initiative encompasses thousands of items and aims to enhance customer convenience and satisfaction.

Positive

• Launch of new e-commerce collaboration expands product offerings for Kroger and Bed Bath & Beyond.
• Thousands of items available, including exclusive Owned Brands, improving customer shopping experience.

Negative

• None.

Bed Bath & Beyond^® and buybuy BABY^® selection now available on Kroger.com

CINCINNATI AND UNION, N.J., April 6, 2022 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's largest grocery retailer, and Bed Bath & Beyond Inc. (NASDAQ: BBBY), a leading omnichannel retailer for home, baby, and wellness products, today announced the launch of the companies' e-commerce experience.

"When our customers think of food, they think of Kroger," said Stuart Aitken, Kroger's Senior Vice President and Chief Merchant & Marketing Officer. "And we're more than just food. This collaboration expands our e-commerce selection, enabling our customers to send a new homeowner a beautiful cheese board and the cheese that goes with it. Or they can send new parents a stroller alongside diapers and a Home Chef meal – all in one digital transaction, saving our customers time and providing a positive shopping and gifting experience."

The multi-category omnichannel collaboration, which includes some of the most sought-after items from bedding and storage to baby furniture and gear, was first announced in November 2021.

"We are very pleased to expand our customer base through the extensive reach of Kroger, the largest grocer in the U.S.," said John Hartmann, Chief Operating Officer of Bed Bath & Beyond Inc. and President of buybuy BABY. "With our authoritative line of products for every room of the home, including our exclusive Owned Brands, and leading line of items that help welcome moms and dads to parenthood, we are excited to provide Kroger shoppers with a compelling one-stop shopping experience. We're also well underway with the planning and design of our Kroger in-store pilot program and look forward to its launch later this year."

The e-commerce venture enabled by Kroger's Ship marketplace has added several thousand items from Bed Bath & Beyond and buybuy BABY. The curated digital experience is divided into easily shoppable categories to help customers find exactly what they need quickly. Shoppers can browse among favorite items, including Bed Bath & Beyond's exclusive Owned Brands – Nestwell^TM, Haven^®, Simply Essential^TM, Our Table^TM, Wild Sage^TM, Squared Away^TM, Studio 3B^TM and H for Happy^TM, as well as leading national brands. Popular items now available on Kroger.com include:

From Bed Bath & Beyond:

• Our Table™ 12-inch Preseasoned Cast Iron Skillet
• Haven^® Organic Cotton Flatweave Bath Towel
• Nestwell™ Washed Linen Cotton 3-Piece Full/Queen Duvet Cover Set
• Cuisinart® Power Advantage 7-Speed Hand Mixer with Storage Case
• Nespresso by Breville Vertuo Next Classic Coffee/Espresso Maker Bundle
• iRobot® Roomba® j7+ (7550) Wi-Fi® Connected Self-Emptying Robot Vacuum
• Ninja® CREAMi™ Ice Cream Maker

From buybuy BABY:

• SKIP*HOP® Silver Lining Cloud Activity Center and Exerciser
• Fridababy NoseFrida® Electric Nasal Aspirator
• Graco® 4Ever® DLX 4-in-1 Convertible Car Seat
• Boppy® Original Nursing Pillow and Positioner
• Dr. Brown's® Deluxe Bottle Warmer & Sterilizer

A branded shop-in-shop experience piloted in select stores will follow.

Media Assets

To download Kroger and Bed Bath & Beyond visuals, please visit here.

About The Kroger Co.

At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

About Bed Bath & Beyond

Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond.

The Company operates websites at bedbathandbeyond.com, bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, harmondiscount.com, facevalues.com, and decorist.com.

 

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SOURCE The Kroger Co.

FAQ

What is the new collaboration between Kroger and Bed Bath & Beyond about?

Kroger and Bed Bath & Beyond have launched a national e-commerce experience on Kroger.com, expanding their home and baby product offerings.

What products are included in the Kroger and Bed Bath & Beyond e-commerce launch?

The e-commerce launch includes a variety of items from bedding to baby gear, featuring exclusive Owned Brands and popular national brands.

When was the e-commerce collaboration between Kroger and Bed Bath & Beyond announced?

The collaboration was initially announced in November 2021.

How will Kroger benefit from its partnership with Bed Bath & Beyond?

Kroger aims to expand its customer base and enhance the shopping experience by offering a wider range of home and baby products.

Is there a pilot program for the Kroger and Bed Bath & Beyond collaboration?

Yes, a pilot program for a branded shop-in-shop experience in select Kroger stores is planned for later this year.