Cravings by Chrissy Teigen Expands Baking Mix Line Nationally With Kroger Launch

Rhea-AI Summary

Cravings launches baking mix line in Kroger stores nationwide, increasing focus on retail growth and CPG product innovations.

Positive

• The launch represents a significant step for the brand as it increases its focus on retail growth and CPG product innovations.

Negative

• None.

The brand’s popular at-home baking mixes are currently hitting shelves in 1,600 stores

LOS ANGELES--(BUSINESS WIRE)-- Cravings, the food and lifestyle brand born out of New York Times #1 best-selling author Chrissy Teigen's award-winning cookbooks, is making it easy to get delicious with the launch of its crave-worthy and convenient baking mix line across Kroger stores nationwide beginning in September. The launch represents a significant step for the brand as it increases its focus on retail growth and CPG product innovations.

Cravings has launched its popular at-home baking mixes at Kroger stores nationwide. (Photo: Business Wire)

Products set to sweeten the shelves include Buttermilk Mochi Pancake & Waffle Mix ($7.99), The Perfect Chocolate Chunk Cookie Mix ($8.99) and Chrissy’s Ultimate Banana Bread Mix ($8.99), the latter of which is adapted from one of Teigen’s viral cookbook recipes. The baking mix collection first debuted online in the fall of 2022 – selling out twice – and launched successfully in retail at Bristol Farms earlier this year. Created with fun, function and flavor in mind for the at-home baker, each mix includes easy-to-follow instructions and requires minimal added ingredients. Additional national retailers are slated to pick up the line later this year.

“Nothing inspires me more than sharing fun and food-inspired moments with people, so this partnership with Kroger is a dream come true,” said Teigen. “The thought of connecting with even more people and kitchens is so exciting – I can’t wait to see what we make together!”

The launch marks one of the first major milestones for the brand’s first-ever CEO, Danyel O’Connor, who joined the team earlier this summer. Given her deep expertise in the CPG space, she will guide the team in its retail strategy and product innovation, while continuing to nurture Cravings’ roots in content creation and community building.

“Kroger has a massive and diverse customer base across the country, so the opportunity to bring Cravings’ products to this new audience is huge,” said O’Connor. “The partnership perfectly aligns with our mission to make indulgence accessible to everyone.”

To learn more about Cravings and the baking mix line, visit cravingsbychrissyteigen.com and follow the brand on Instagram, TikTok and LinkedIn.

About Cravings by Chrissy Teigen

Cravings is the food and lifestyle brand born out of New York Times #1 best-selling author Chrissy Teigen's award-winning cookbooks. Founded in 2019 to bring fun, function and flavor into the kitchen, Cravings shares easy-to-follow, flavor-packed recipe content, along with everything people need to bring those recipes to life — from kitchenware and tabletop collections – to food products. In 2022, Cravings launched its first-ever line of baking mixes, which became instant bestsellers, and the brand plans to launch additional products in the coming months. For more information, visit cravingsbychrissyteigen.com. Follow Cravings on Instagram at @cravingsbychrissyteigen.

About Kroger

At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230912675830/en/

Katie Volney

kvolney@broadheadco.com

612.710.8076

Source: Cravings