Katapult Adds New Chief Marketing Officer (CMO) and Chief Human Resources Officer (CHRO) to Executive Team

Rhea-AI Summary

Katapult has announced the hiring of Colleen Gorsky as Chief Marketing Officer and Jorge Diaz as Chief Human Resource Officer to bolster the company's growth phase. Gorsky, with over 20 years of experience in marketing, previously held key roles at Klarna, Spotify, and Pandora. Diaz brings 25 years of HR experience, having worked with Coyote Logistics and Fleetmatics. CEO Orlando Zayas emphasized their mission to empower those underserved by traditional finance. Katapult aims to enhance brand awareness and execute talent strategies to support its expansion.

Positive

• Hiring of seasoned CMO and CHRO to drive growth.
• Gorsky's extensive marketing experience in fintech and streaming.
• Diaz's proven track record in executing talent strategies.

Negative

• None.

Seasoned Marketer Colleen Gorsky and HR Leader Jorge Diaz Hired to Help Drive Katapult’s Next Phase of Growth

PLANO, Texas, March 10, 2022 (GLOBE NEWSWIRE) -- Katapult, a leading lease-to-own platform that integrates with major e-commerce platforms to power online shopping for non-prime customers, announced it has hired Colleen Gorsky as Chief Marketing Officer (CMO), where she will lead the scaling of Katapult’s brand, partnership and marketing efforts to drive the company’s next phase of growth. In addition, Katapult has hired Jorge Diaz as Chief Human Resource Officer (CHRO) to build and execute the talent strategies to support the company’s expansion plans.

Gorsky brings to Katapult more than 20 years of B2B2C marketing and partnerships experience in growth phase companies. Most recently, she served as VP, Partner Marketing at Klarna, where she established a cross-functional team to build broad brand awareness in the U.S. and drive customer acquisition and engagement through integrated merchants. Prior to moving into fintech, Gorsky spent a decade in the streaming space, holding key partner marketing roles at Spotify and Pandora. Earlier in her career, she held a variety of brand and agency roles, at organizations including Jack Morton Worldwide and Virgin Mobile.

As Katapult’s CHRO, Jorge brings over 25 years of creating and executing successful talent strategies to the lease-to-own leader. Prior to joining Katapult, Diaz served as Chief People Officer for Coyote Logistics, where he was responsible for designing and implementing successful talent strategies and programs. Prior to that, he served on the leadership team that took Fleetmatics public in 2012 and sold to Verizon in 2016, forming the world’s largest telematics SaaS company, where he served as Chief People Officer until 2019. He’s also served as a management consultant and certified executive coach for fast-growing companies.

“We’re excited to welcome both Colleen and Jorge to the team as we take Katapult and the lease-to-own category to the next level,” said Orlando Zayas, CEO of Katapult. “Both have a successful track record for building and scaling organizations to support rapid growth, and equally important, both share in our mission to create paths to financial empowerment for those who have been left behind by traditional financial services. I look forward to working with both of them to deliver our next phase of growth as we build brand awareness for our innovative fintech solutions and as a great place to work.”

To keep up with recent announcements, visit Katapult's News page. To learn more about Katapult, click here.

About Katapult

Katapult (NASDAQ: KPLT) is an omnichannel lease-purchase platform, providing alternative solutions for retailers and consumers. As a financial technology company, Katapult provides cutting-edge technology that integrates seamlessly with online platforms, enabling our retail partners to expand their customer base, increase transactions, and grow revenue. Katapult's consumer-centric focus ensures an efficient application and approval process while providing transparent and tailored payment terms. Katapult associates with hundreds of retailers across the United States, with merchant support teams, marketing insights, and suggestions for continued success.

Investor Inquiries:

Katapult Vice President of Investor Relations

Bill Wright

917-750-0346

bill.wright@katapult.com

Press Inquiries:

Allison + Partners

908-566-2090

katapult@allisonpr.com

FAQ

What is Katapult's new leadership structure after the recent hires?

Katapult has appointed Colleen Gorsky as Chief Marketing Officer and Jorge Diaz as Chief Human Resource Officer to support its growth strategy.

What experience does Colleen Gorsky bring to Katapult?

Colleen Gorsky has over 20 years of marketing experience, having worked at Klarna, Spotify, and Pandora, focusing on brand awareness and customer engagement.

What is Jorge Diaz's background in human resources?

Jorge Diaz has 25 years of HR experience, previously serving as Chief People Officer at Coyote Logistics and Fleetmatics.

How is Katapult planning to enhance its brand awareness?

Katapult aims to strengthen brand awareness through strategic marketing leadership under CMO Colleen Gorsky.

What is Katapult's mission as stated by CEO Orlando Zayas?

CEO Orlando Zayas highlighted a mission to create financial empowerment for customers underserved by traditional financial services.