vitaminwater® Introduces Paint Your Rent: A Chance to Transform Your Living Space in Full vitaminwater Color This Summer
vitaminwater launches the 'Paint Your Rent' campaign, offering fans a chance to win free rent for a year and custom design services from Havenly. Five winners will receive a $20,556 check to cover rent, based on the national average of $1,713 per month. The contest, running until August 27, 2024, invites participants to share photos of their favorite vitaminwater flavor in a space needing a makeover.
To inspire entrants, vitaminwater collaborated with Havenly to create AI-generated mood boards based on five iconic flavors. These boards showcase how vitaminwater colors can be incorporated into home décor, aligning with the current trend towards more colorful design choices. The campaign aims to bring vibrancy to living spaces while addressing the challenge of high rent prices.
vitaminwater lancia la campagna 'Paint Your Rent', offrendo ai fan la possibilità di vincere un anno di affitto gratuito e servizi di design personalizzati da Havenly. Cinque vincitori riceveranno un assegno di $20,556 per coprire l'affitto, basato sulla media nazionale di $1,713 al mese. Il concorso, che durerà fino al 27 agosto 2024, invita i partecipanti a condividere foto del loro sapore preferito di vitaminwater in uno spazio che necessita di una ristrutturazione.
Per ispirare i partecipanti, vitaminwater ha collaborato con Havenly per creare mood board generati dall'AI basati su cinque sapori iconici. Questi pannelli mostrano come i colori di vitaminwater possano essere incorporati nell'arredamento domestico, allineandosi con la tendenza attuale verso scelte di design più colorate. La campagna mira a portare vivacità negli spazi abitativi affrontando al contempo la sfida dei prezzi elevati degli affitti.
vitaminwater lanza la campaña 'Paint Your Rent', ofreciendo a los fans la oportunidad de ganar un año de alquiler gratis y servicios de diseño personalizados de Havenly. Cinco ganadores recibirán un cheque de $20,556 para cubrir el alquiler, basado en el promedio nacional de $1,713 al mes. El concurso, que estará activo hasta el 27 de agosto de 2024, invita a los participantes a compartir fotos de su sabor favorito de vitaminwater en un espacio que necesita una renovación.
Para inspirar a los participantes, vitaminwater colaboró con Havenly para crear tableros de inspiración generados por IA basados en cinco sabores icónicos. Estos tableros muestran cómo se pueden incorporar los colores de vitaminwater en la decoración del hogar, en línea con la tendencia actual hacia opciones de diseño más coloridas. La campaña tiene como objetivo traer vitalidad a los espacios de vida, al tiempo que aborda el desafío de los altos precios del alquiler.
비타민워터가 'Paint Your Rent' 캠페인을 시작하며 팬들에게 1년 동안 무료 임대료와 헤븐리의 맞춤 디자인 서비스를 제공할 기회를 선사합니다. 다섯 명의 우승자에게는 월 평균 $1,713을 기준으로 $20,556의 지급 수표가 제공됩니다. 2024년 8월 27일까지 진행되는 이 콘테스트는 참가자들이 리모델링이 필요한 공간에서 가장 좋아하는 비타민워터 맛의 사진을 공유하도록 초대합니다.
참가자들에게 영감을 주기 위해 비타민워터는 헤븐리와 협력하여 다섯 가지 대표적인 맛을 기반으로 한 AI 생성 무드 보드를 만들었습니다. 이 보드는 비타민워터 색상이 어떻게 인테리어 디자인에 통합될 수 있는지를 보여주며, 현재의 다채로운 디자인 선택 경향과 일치합니다. 캠페인은 높은 임대료 문제를 해결하면서 거주 공간에 활력을 불어넣는 것을 목표로 합니다.
vitaminwater lance la campagne 'Paint Your Rent', offrant aux fans la chance de gagner un an de loyer gratuit et des services de design personnalisés de Havenly. Cinq gagnants recevront un chèque de 20 556 $ pour couvrir le loyer, basé sur la moyenne nationale de 1 713 $ par mois. Le concours, qui se déroule jusqu'au 27 août 2024, invite les participants à partager des photos de leur saveur préférée de vitaminwater dans un espace nécessitant une rénovation.
Pour inspirer les participants, vitaminwater a collaboré avec Havenly pour créer des tableaux d'inspiration générés par IA basés sur cinq saveurs iconiques. Ces panneaux montrent comment les couleurs de vitaminwater peuvent être intégrées dans la décoration intérieure, en phase avec la tendance actuelle vers des choix de design plus colorés. La campagne vise à apporter de la vitalité aux espaces de vie tout en abordant le défi des prix élevés des loyers.
vitaminwater startet die Kampagne 'Paint Your Rent', die Fans die Chance bietet, ein Jahr kostenlose Miete und individuelle Designservices von Havenly zu gewinnen. Fünf Gewinner erhalten einen Scheck über $20,556 zur Deckung der Miete, basierend auf dem nationalen Durchschnitt von $1,713 pro Monat. Der Wettbewerb, der bis zum 27. August 2024 läuft, lädt die Teilnehmer ein, Fotos ihres Lieblingsgeschmacks von vitaminwater in einem Raum zu teilen, der eine Auffrischung benötigt.
Um die Teilnehmer zu inspirieren, hat vitaminwater mit Havenly zusammengearbeitet, um KI-generierte Moodboards basierend auf fünf ikonischen Geschmacksrichtungen zu erstellen. Diese Boards zeigen, wie die Farben von vitaminwater in die Wohnraumgestaltung integriert werden können, und stimmen mit dem aktuellen Trend hin zu farbenfroheren Designentscheidungen überein. Die Kampagne zielt darauf ab, den Wohnraum lebendiger zu gestalten und gleichzeitig die Herausforderung hoher Mietpreise anzugehen.
- Innovative marketing campaign potentially increasing brand engagement and visibility
- Collaboration with Havenly, a professional interior design firm, adding credibility to the contest
- Alignment with current interior design trends, potentially appealing to a wider audience
- Offering substantial prizes ($20,556 for rent and design services) which could drive significant participation
- None.
brand launches contest to win free rent for a year and vibrant home décor services from Havenly
"We've always been about bringing a little extra flavor, color and enhancements," says Tiphanie Maronta, senior director of brand management for vitaminwater. "This summer, we're inviting fans to celebrate a more vibrant life with vitaminwater palettes in their home. With rent prices skyrocketing across the country, and often little resources left for consumers to create their own exciting aesthetic, Paint Your Rent gives fans a chance to live out the maximalist lifestyle trend with vitaminwater colors – and flavors – they've known and loved for years."
To enter§, fans can text "Rent" to 2653 or visit cokeurl.com/paintyourrent, where they can snap a photo of their favorite vitaminwater flavor in a space that needs a bright makeover, now through August 27 – it's that easy. The five winners will also receive a color-coordinated mini fridge stocked with a rainbow of vitaminwater flavors.
Need some inspiration for how your vitaminwater-inspired room could come to life? We've got you. Through a collaboration with Havenly and its lead designer to the stars, Kelsey Fischer, we've curated a series of AI-generated mood boards inspired by five iconic vitaminwater flavors. The flavor-inspired boards will include suggested palettes, textiles, accent pieces and more to show fans how vitaminwater colors can be incorporated into their décor. See them HERE.
- The vitaminwater® energy tropical citrus board: This mood board is designed around a feeling – energy – and shows how saturated color can transform a space. The citrus yellows provide an invigorating cheerful environment, perfect for those who crave a lively, electric chic atmosphere.
- The vitaminwater® focus kiwi-strawberry board: Inspired by the personality and colors of focus kiwi-strawberry, this board incorporates hues that boost creativity, making for an ideal work or entertaining space. The magenta colors – with accents of blue and teal – create an environment that is both stimulating and stylish. This palette brings a modern twist to the mid-century look.
- The vitaminwater® squeezed lemonade flavored board: Similar to the deliciousness of vitaminwater squeezed, the teal and gray shades with blue and yellow accents breathe new life into spaces that need it the most. This color palette is a great way to bring in lots of layered texture into your design. It lends itself to the metallic pops and luxe features of a glam transitional interior.
- The vitaminwater® refresh tropical mango board: Influenced by rehydration, this mood board is a vibrant mix of watermelon and lime colors, accented with splashes of orange and green. The lively palette revitalizes and refreshes tired rooms, offering a sleek, organic feel. The design incorporates natural influences, from varied textures to lush plant life for a modern boho aesthetic.
- The vitaminwater® xxx acai blueberry pomegranate board: With triple antioxidants, xxx acai blueberry pomegranate has always been a little risqué – so this mood board embraces a bold, contemporary luxe aesthetic. This striking color palette is perfect for an edgy look, where fluid silhouettes and funky lighting bring bold red hues to life. It's an ideal look for those who seek a daring and impactful design that exudes confidence.
"Working with vitaminwater to curate mood boards based on their colorful and delicious flavors for Paint Your Rent was an exciting opportunity for Havenly," says Kelsey Fischer, lead designer at Havenly. "I drew inspiration from the characteristics of each flavor, evoking their personalities of energy, rejuvenation and zen, which I translated into interior looks. Bold designs are a great way for fans to express themselves in the spaces around them. In fact, in the last two months, we've noted a 70 percent increase in our customers selecting more colorful design choices for their space. We can't wait to see how fans interact with these vitaminwater looks in their home."
We're thrilled to welcome fans into our vibrant world of fun, and of course hydration, with Paint Your Rent this summer. For more information, visit http://cokeurl.com/paintyourrent and find your favorite vitaminwater flavors at local retailers.
*The awarded rent amount will be in the form of a check for |
✝vitaminwater and Havenly will provide winners with a unique design inspiration experience. Each winner will be paired with a Havenly designer, who will serve as their personal interior design partner. Winners will receive a tailored design consultation, custom digital designs, and a link to shop their unique products in one spot. vitaminwater and Havenly will not be responsible for the physical makeover or renovation of winners' spaces. The vitaminwater mood boards are not official prizes; they are AI-generated images meant to provide consumers with design inspiration. |
§No purchase necessary. Msg & Data Rates May Apply. Open to legal residents of the 50 U.S. & D.C., 18+. Ends 11:59 pm ET on 8/27/24. For Official Rules and eligibility, visit http://cokeurl.com/paintyourrent |
ABOUT THE COCA COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
CONTACT
General Press | press@coca-cola.com
Inquiries - Weber Shandwick | vitaminwater@webershandwick.com
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SOURCE vitaminwater
FAQ
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