Topo Chico Hard Seltzer To Release Margarita Hard Seltzer Variety Pack In 2022
Molson Coors Beverage Company announced the launch of the Topo Chico Margarita Hard Seltzer Variety Pack, set to debut in 2022. This follows the brand's successful first year, which led to its expansion across all 50 states starting January 2022. The new pack includes tropical flavors such as Signature Margarita, Tropical Pineapple, Strawberry Hibiscus, and Prickly Pear, each 100 calories with 4.5% ABV. The introduction aims to attract new drinkers and enhance the hard seltzer category, building on the brand's previous four-flavor offering.
- Introduction of Topo Chico Margarita Hard Seltzer Variety Pack in 2022.
- Expansion of Topo Chico distribution to all 50 states starting January 2022.
- Variety Pack includes popular flavors with 100 calories and 4.5% ABV.
- Strong consumer response anticipated based on past performance and innovative marketing.
- None.
CHICAGO, Oct. 5, 2021 /PRNewswire/ -- After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Company today announces the brand's second variety pack and first-full flavor extension -- Topo Chico Margarita Hard Seltzer Variety Pack.
Arriving in 2022, the Margarita Hard Seltzer Variety Pack comes just weeks after Molson Coors shared its plans to expand Topo Chico Hard Seltzer from its current regional footprint to all 50 states in January 2022.
"Most of the prepackaged margarita flavored options out there right now taste artificial and nothing like the actual cocktail," said Matt Escalante, Senior Director of Hard Seltzers at Molson Coors. "With Topo Chico Margarita Hard Seltzer, we're capturing the complexity of a real margarita in hard seltzer form infused with lime, salt and tequila notes and lightly sweetened with agave. We can't wait for drinkers to try it."
The Topo Chico Margarita Hard Seltzer Variety Pack will feature four tropical flavors, including Signature Margarita, Tropical Pineapple, Strawberry Hibiscus, and Prickly Pear, each in 12 fl oz cans and with 100 calories and
Inspired by the taste of Topo Chico Mineral Water, Topo Chico Hard Seltzer is crafted with minerals and natural flavors for a crisp, refreshing taste. The Topo Chico Margarita Hard Seltzer Variety Pack joins Topo Chico Hard Seltzer's original four-flavor variety pack, which includes Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple, and Tropical Mango.
Since launching in spring 2021, Topo Chico Hard Seltzer has brought original character to the world of hard seltzer-- whether it's through its personality-packed "Legends Never Stop Refreshing" ad campaign or creative executions like the Bolo Chico, the world's first bolo tie drinking straw, and the Picosito, a spicy can garnish made with chili lime salt, chamoy and dehydrated strawberries.
"The Coca-Cola Company has been pleased with its relationship with Molson Coors to bring Topo Chico Hard Seltzer to market and shake up the seltzer aisle," said Dan White, Chief of New Revenue Streams, The Coca-Cola Company. "We love to see the consumer response and believe Molson Coors will bring yet another cutting-edge innovation to the category with Topo Chico Margarita Hard Seltzer that will not only win with existing fans but recruit new drinkers into the hard seltzer category."
For more information about Topo Chico Hard Seltzer, including innovation news and product locator, visit topochicohardseltzerusa.com and follow @topochicohardseltzerusa on Instagram and Facebook, and @topochicohard on Twitter.
About Molson Coors Beverage Company
For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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SOURCE Molson Coors Beverage Company
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