THE COCA-COLA COMPANY RELAUNCHES BARRILITOS IN CALIFORNIA & TEXAS
The Coca-Cola Company (NYSE: KO) announces the regional relaunch of Barrilitos, a Mexican soft drink brand from 1938, in California and Texas. The beverage, produced and imported from Mexico, features four flavors: Mandarina, Manzana, Piña, and Ponche de Frutas, available in 12oz glass bottles and 1.5L PET bottles. Made with fruit flavors and cane sugar, Barrilitos targets multicultural Gen Z, Millennials, and families. Distribution will be managed by Reyes Coca-Cola Bottling in California and Southern Nevada, and Coca-Cola Southwest Beverages in Texas and Oklahoma.
The Coca-Cola Company (NYSE: KO) annuncia il rilancio regionale di Barrilitos, un marchio messicano di bevande analcoliche nato nel 1938, in California e Texas. La bevanda, prodotta e importata dal Messico, è disponibile in quattro gusti: Mandarina, Manzana, Piña e Ponche de Frutas, confezionata in bottiglie di vetro da 12 oz e bottiglie in PET da 1,5 L. Realizzata con sapori di frutta e zucchero di canna, Barrilitos si rivolge alla Gen Z multiculturale, ai Millennials e alle famiglie. La distribuzione sarà gestita da Reyes Coca-Cola Bottling in California e nel sud del Nevada, e da Coca-Cola Southwest Beverages in Texas e Oklahoma.
The Coca-Cola Company (NYSE: KO) anuncia el relanzamiento regional de Barrilitos, una marca mexicana de refrescos que data de 1938, en California y Texas. La bebida, producida e importada de México, presenta cuatro sabores: Mandarina, Manzana, Piña y Ponche de Frutas, disponible en botellas de vidrio de 12 oz y botellas de PET de 1.5 L. Hecha con sabores de fruta y azúcar de caña, Barrilitos está dirigida a la multicultural Gen Z, Millennials y familias. La distribución estará a cargo de Reyes Coca-Cola Bottling en California y el sur de Nevada, y de Coca-Cola Southwest Beverages en Texas y Oklahoma.
더 코카콜라 컴퍼니 (NYSE: KO)는 1938년부터 시작된 멕시코의 탄산음료 브랜드인 바리리토스를 캘리포니아와 텍사스에서 지역적으로 재런칭한다고 발표했습니다. 이 음료는 멕시코에서 생산 및 수입되며, 만다리나, 사과, 파인애플, 과일 펀치 등 네 가지 맛이 있으며, 12온스 유리병과 1.5리터 PET병으로 제공됩니다. 과일 맛과 사탕수수 설탕으로 제조된 바리리토스는 다문화적인 Z세대, 밀레니얼 세대 및 가족을 타겟으로 하고 있습니다. 캘리포니아와 남네바다에서는 레예스 코카콜라 병판매사가, 텍사스와 오클라호마에서는 코카콜라 남서부 음료사가 배급을 담당할 예정입니다.
The Coca-Cola Company (NYSE: KO) annonce le relancement régional de Barrilitos, une marque de soda mexicain datant de 1938, en Californie et au Texas. La boisson, produite et importée du Mexique, se décline en quatre saveurs : Mandarine, Pomme, Ananas et Punch aux Fruits, disponible en bouteilles en verre de 12 oz et en bouteilles PET de 1,5 L. Fabriquée avec des arômes de fruits et du sucre de canne, Barrilitos cible la génération Z multiculturelle, les Millennials et les familles. La distribution sera gérée par Reyes Coca-Cola Bottling en Californie et dans le sud du Nevada, et par Coca-Cola Southwest Beverages au Texas et en Oklahoma.
The Coca-Cola Company (NYSE: KO) kündigt die regionale Wiederbelebung von Barrilitos, einer mexikanischen Softdrinkmarke aus dem Jahr 1938, in Kalifornien und Texas an. Das Getränk, das in Mexiko produziert und importiert wird, bietet vier Geschmacksrichtungen: Mandarine, Apfel, Ananas und Fruchtpunsch, erhältlich in 12 oz Glasflaschen und 1,5 L PET-Flaschen. Hergestellt mit Fruchtaromen und Rohrzucker, zielt Barrilitos auf die multikulturelle Generation Z, Millennials und Familien ab. Die Distribution wird von Reyes Coca-Cola Bottling in Kalifornien und Südn Nevada sowie von Coca-Cola Southwest Beverages in Texas und Oklahoma verwaltet.
- Expansion of product portfolio in key markets (California, Texas, Nevada, Oklahoma)
- Strategic targeting of growing multicultural demographic
- Leveraging established brand with historical value (since 1938)
- None.
Insights
The relaunch of Barrilitos represents a strategic move by Coca-Cola to capitalize on the growing Hispanic market and premium soft drink segment. This expansion targets two of the largest Hispanic population centers in the US - California and Texas. The timing aligns with increasing consumer demand for authentic, heritage-based beverages and premium sodas made with cane sugar.
The focus on glass bottle packaging and natural ingredients positions Barrilitos in the premium segment, potentially commanding higher margins than traditional sodas. While this relaunch is unlikely to significantly impact KO's overall revenue given its regional nature, it strengthens the company's multicultural portfolio and provides opportunities for market share growth in the
Barrilitos Made Con Mucho Flavor, connects consumers to the generations that came before them.
Barrilitos stands out not just for its taste, but for its commitment to quality. Each bottle is crafted with fruit flavors and cane sugar, striking a perfect harmony between sweetness and effervescence. Barrilitos is available in two sizes—a 12oz glass bottle and a 1.5L PET multiserve bottle—and offers four delightful varieties: Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch) — Housed in its iconic twist glass bottle, Barrilitos offers rich flavors that capture the essence of authentic Mexican tradition while symbolizing the proud and vibrant spirit of Latino culture.
With a unique appeal to multicultural Gen Z'ers, Millennials, and families, Barrilitos resonates with a diverse audience seeking genuine, flavorful experiences. These consumers value authenticity and connection to heritage, making Barrilitos the perfect choice.
"Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history. We've infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households. This relaunch is an invitation to experience Barrilitos and celebrate its heritage in a whole new way," said Maria Correa, Barrilitos Lead.
Barrilitos is crafted to elevate any feel-good moment, casual get-together with friends and family gatherings. Barrilitos flavors also pair perfectly with a broad range of foods. Each flavor is designed to complement savory dishes like the ones found in Mexican cuisine, bringing a vibrant twist to your taste buds. With Barrilitos, every snack or meal becomes a delightful experience, perfect for celebrating life's special moments.
Rediscover the joy of authentic Fruit Flavored Mexican Soft Drinks—Barrilitos is here to refresh your palate and enhance your dining experience. Follow Barrilitos on Facebook, Instagram, TikTok, and YouTube to keep up with the brand and learn more information.
ABOUT BARRILITOS:
Barrilitos is a refreshing beverage deeply rooted in Mexican tradition. First introduced in 1938 as a bottled sparkling soft drink in Monterrey and the brand joined Coke's portfolio in 2008. Today, the brand is relaunching with a new vibrant identity and formula with delicious fruit flavors to connect with the new generation of Latino consumers, celebrating the traditions and stories that make this community unique. Barrilitos is available in 12oz glass bottles and 1.5L PET bottles, with flavors that include Mandarina (Mandarin), Manzana (Apple), Piña (Pineapple), and Ponche de Frutas (Fruit Punch). The return of Barrilitos is a local effort in response to the US' growing demand for nostalgic soft drinks with cultural heritage. Reyes Coca-Cola Bottling will begin distribution in
ABOUT THE COCA-COLA COMPANY:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
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FAQ
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