The Best Things in Life Are Free: Win Pizza & Coke for Life with The Fresh Market and Coca-Cola®

Rhea-AI Summary

The Fresh Market, in collaboration with Coca-Cola, has launched an exciting sweepstakes, offering participants a chance to win a lifetime supply of Hot & Fresh Pizza and Coca-Cola. This promotion highlights the popularity of pizza, with 83% of consumers having enjoyed pizza recently. From June 19 to August 13, 2024, members of The Fresh Market Ultimate Loyalty Experience will be automatically entered into the sweepstakes with qualifying purchases, or they can enter via an online form. The grand prize includes free pizza and Coca-Cola for life, while each of the 162 Fresh Market stores will select a winner for a year's supply. Additionally, The Fresh Market is offering special pizza bundles until December 31, 2024, and launching a Hot & Fresh Pizza Club with incentives for frequent purchases. A taste test revealed that 61% of participants preferred The Fresh Market's Hot & Fresh Pepperoni Pizza over Domino's.

Positive

• The Fresh Market and Coca-Cola sweepstakes can drive customer engagement and loyalty.
• 83% of consumers enjoy pizza, showing strong market demand.
• Special pizza bundles priced at $20 and $25 provide value to customers.
• The Fresh Market's pepperoni pizza preferred by 61% of taste test participants over Domino's.

Negative

• None.

The Ultimate Pizza Lover’s Dream Come True

GREENSBORO, N.C.--(BUSINESS WIRE)-- Everyone says the best things in life are free, so what’s better than winning two of America’s favorite staples—pizza and Coca-Cola^®—for life? On the heels of a successful launch of its Hot & Fresh Pizza, The Fresh Market has teamed up with The Coca-Cola Company to elevate the dining experience for its customers. Imagine getting to enjoy the quality, delicious taste of a Hot & Fresh pizza followed by the refreshing chill of a Coke—for life. Now, this dream can become a reality!

Get ready to savor the ultimate dining experience with The Fresh Market and Coca-Cola's exciting sweepstakes. Imagine winning a lifetime supply of mouthwatering Hot & Fresh Pizza and refreshingly crisp Coca-Cola – the perfect pairing for any occasion. Whether you're enjoying a cozy night in or hosting a lively gathering, this dream come true will elevate your pizza cravings to new heights. Indulge in the delicious flavors and create lasting memories with every bite and sip. (Graphic: The Fresh Market)

In a recent report by Datassentials (Keynote Report Pizza Jan. 2024), an astonishing 83% of consumers revealed that they had enjoyed pizza within the last two weeks. This highlights the popularity and frequent consumption of pizza in today's society. The findings underscore the relevance of The Fresh Market and Coca-Cola’s Sweepstakes, tapping into a high-demand market where pizza remains a beloved staple for many people.

The Ultimate Way to Enter to Win Exciting Prizes

There are two ways to enter the sweepstakes. Members of The Fresh Market Ultimate Loyalty Experience will automatically be entered for a chance to win the “Hot & Fresh Pizza and Coca-Cola for Life” sweepstakes every time they purchase a Hot & Fresh Pizza and any non-alcoholic Coca-Cola beverage in the same transaction, between June 19 and August 13, 2024. Or to enter without making a qualifying transaction, Loyalty program members may complete the sweepstakes entry form here.

This sweepstakes features not one but TWO incredible prizes:

• Grand Prize: One lucky winner will receive Hot & Fresh Pizza and Coca-Cola for life!
• First Prize: Each of the 162 Fresh Market stores will randomly select one winner to receive free Hot & Fresh Pizza and Coca-Cola products for one year!

“We are thrilled to partner with Coca-Cola for this exciting sweepstakes. Our goal is to continuously enhance our guests' shopping and dining experiences, and what better way to do that than by offering a lifetime supply of two of America's most beloved staples—Hot & Fresh Pizza and Coca-Cola. This initiative is our way of showing appreciation to our loyal customers as we aim to provide tremendous value during a period when inflation continues to affect food prices,” said Kevin Miller, Chief Marketing Officer of The Fresh Market.

The Ultimate Pizza Bundle

To make the experience even more enjoyable, The Fresh Market and Coca-Cola are offering special pizza bundles until December 31, 2024. Pizza lovers can choose between two different bundles: 12" Pizza Bundle ($20) or 16" Pizza Bundle ($25)

Each bundle includes:

The Fresh Market Hot & Fresh Whole Pizza (choose from all varieties)

TFM Gelato (30.4 oz, choose from all varieties)

Coca-Cola Mini (1) 6-pack Mini Can (45 fl. oz) or (2) 20 oz. bottles (choose from all varieties)

“We are absolutely delighted to collaborate with The Fresh Market to bring this unique sweepstakes to our customers,” said Linara Zakirova, Head of Amazon & Natural at The Coca-Cola Company. “This partnership not only allows us to offer an unbeatable dining experience but also provides incredible value to our loyal customers. We are excited to be a part of this promotion and look forward to seeing the joy this sweepstakes will bring to pizza and Coke lovers everywhere.”

Adding to the excitement and opportunity to receive more free pizza, existing and new members of The Ultimate Loyalty Experience will have a chance to join the Hot & Fresh Pizza Club that launches July 3. From 7/3/2024 – 9/17/2024, members who purchase eight (8) Hot & Fresh Pizzas will receive the next 12” Hot & Fresh Pizza FREE. Enrollment is automatic and begins with a member’s initial Hot & Fresh Pizza purchase.

Taste Test Winner

Before launching the new Hot and Fresh pizza last month, The Fresh Market decided to put its pepperoni pizza to the ultimate test against the pepperoni pizza of the biggest pizza chain in America in a blind taste test. The results showed that 61% of respondents preferred the taste of The Fresh Market's Hot & Fresh Pepperoni Pizza over Domino's^® 1-topping Pepperoni Pizza.*

*Of 502 total respondents that participated in a blind taste test of The Fresh Market NEW Hot & Fresh Pepperoni Pizza versus Domino’s^® 1-topping Pepperoni Pizza , 61% percent of participants preferred the taste of The Fresh Market pepperoni pizza over Domino’s^® pepperoni pizza. Domino’s^® is a registered trademark of Domino’s IP Holder, LLC

About The Fresh Market, Inc.

Voted as the “Best Grocery Store in America” by USA Today’s 10 Best Readers’ Choice Awards in 2023, 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards, The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion. From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market currently operates 162 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram, TikTok and Pinterest.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240620957288/en/

Patrice Molnar

PatriceMolnar@thefreshmarket.net

Source: The Fresh Market, Inc.

FAQ

What is the Coca-Cola and Fresh Market Pizza sweepstakes?

The sweepstakes offers a chance to win a lifetime supply of Hot & Fresh Pizza and Coca-Cola by making qualifying purchases or entering online between June 19 and August 13, 2024.

How can I enter the Fresh Market and Coca-Cola sweepstakes?

You can enter by purchasing a Hot & Fresh Pizza and any non-alcoholic Coca-Cola beverage together, or by completing an online entry form.

What are the prizes for the Fresh Market and Coca-Cola sweepstakes?

The grand prize is a lifetime supply of Hot & Fresh Pizza and Coca-Cola, and there are also 162 first prizes of a year's supply of these products.

When does the Coca-Cola and Fresh Market Pizza sweepstakes end?

The sweepstakes runs from June 19 to August 13, 2024.

What did the taste test reveal about The Fresh Market's pizza?

61% of taste test participants preferred The Fresh Market's Hot & Fresh Pepperoni Pizza over Domino's 1-topping Pepperoni Pizza.

What are the prices of the special pizza bundles offered by The Fresh Market?

The 12" Pizza Bundle is priced at $20, and the 16" Pizza Bundle is priced at $25.