CarMax and Dunkin’ are “Doin’ Donuts” for New 24-Hour Test Drive Experience

Rhea-AI Summary

CarMax (KMX) has partnered with Dunkin’ to enhance its 24-Hour Test Drive promotion. Customers participating in the offer from now until May 16 will receive a $10 Dunkin’ gift card. The initiative aims to provide a fun and practical test drive experience, incorporating daily routines like coffee runs. Additionally, customers can enter a sweepstakes by sharing their experiences on social media. CarMax's 24-Hour Test Drives are part of its 'Love Your Car Guarantee,' which includes a 30-Day Money Back Guarantee. This collaboration aims to improve customer engagement and satisfaction.

Positive

• Collaboration with Dunkin' enhances customer experience during test drives.
• Customers receive a $10 Dunkin' gift card, adding value to the promotion.
• Social media engagement through a sweepstakes increases brand visibility.

Negative

• None.

Today CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, and Dunkin’, America’s favorite all-day, everyday stop for coffee and baked goods, are inviting people to “do donuts” during their 24-Hour Test Drive — the delicious kind with frosting and sprinkles. Starting today through May 16, CarMax customers who participate in the 24-Hour Test Drive will receive a $10 Dunkin’ gift card to keep their daily routine running during their test drive — and that, of course, means a trip to the Dunkin’ drive-thru for their favorite coffee and donut order.

(Photo: Business Wire)

“At CarMax, we believe the car-buying experience should be as enjoyable as possible while ensuring customers feel confident with their decision, which is why we introduced 24-Hour Test Drives as part of CarMax’s Love Your Car Guarantee,” said Sarah Lane, vice president, marketing at CarMax. “We want customers to experience a day in their life with their new ride, and since America Runs on Dunkin’, we know that includes a trip through the Dunkin’ drive-thru for their favorite order. Collaborating with Dunkin’ on “Doin’ Donuts” makes CarMax’s 24-Hour Test Drive experience that much sweeter.”

Customers at participating CarMax locations who take a 24-Hour Test Drive will receive a creative checklist of ideas to help ensure they are getting the most out of their 24 hours — such as taking their dog for a drive, packing the trunk with their favorite cargo to ensure it fits and, of course, visiting a drive-thru to make sure the cup holder can fit their Dunkin’ Iced Coffee. Customers who share about their 24-Hour Test Drive experience on Twitter or Instagram by tagging @CarMax, #DoinDonuts, and #24HrTestDrive can participate in a sweepstakes in which 24 people have the chance to win free donuts for a year and a “Doin’ Donuts” signature donut holder. More information on official rules, eligibility and participating locations can be found at carmax.com/doindonuts.

“You never truly know if a car is right for you until you’ve taken it through a Dunkin’ drive-thru,” said Melanie Rabino, director, brand engagement at Dunkin’. “Making sure your new vehicle’s cup holders perform perfectly in holding your Dunkin’ Iced Coffee, or other go-to order, is the perfect test.”

Actress, New York Times best-selling author, and podcast host Busy Philipps is also joining in on the fun. She’s as busy as ever, and with a CarMax 24-Hour Test Drive, she can take her test drive on the go. Whether she’s running errands or headed to her next acting gig, Busy is demonstrating via Instagram what she recommends doing during a test drive to ensure a car meets all her needs before committing. And of course she can’t start the day without a pick-me-up from Dunkin’.

“Everyone wants to be in control of their car buying decisions,” said Busy Philipps. “CarMax not only made my experience fun, but they also provided ease and confidence with a 24-Hour Test Drive fueled by Dunkin’. Having the car for a full day gave me the ability to see and learn every feature and how it seamlessly fit into my busy schedule.”

CarMax’s 24-Hour Test Drive offering is a part of the company’s signature experience — the Love Your Car Guarantee — providing unrivaled peace of mind and buyer confidence as customers experience a day in their life with a new ride prior to purchase. CarMax’s Love Your Car Guarantee also includes a 30-Day Money Back Guarantee, giving customers 30 days to fall in love with their car or return it for a full refund up to 1,500 miles. This offering is unmatched in the auto

FAQ

What is the CarMax and Dunkin' Test Drive promotion about?

CarMax customers participating in the 24-Hour Test Drive promotion will receive a $10 Dunkin' gift card.

How long does the CarMax Dunkin' promotion last?

The promotion runs from now until May 16.

What can customers do during the CarMax 24-Hour Test Drive?

Customers can enjoy a checklist of fun activities, including visiting a Dunkin' drive-thru.

Is there a sweepstakes involved in the CarMax Test Drive promotion?

Yes, customers sharing their experiences on social media can enter a sweepstakes to win free donuts for a year.

What is the 'Love Your Car Guarantee' by CarMax?

It includes a 30-Day Money Back Guarantee, allowing customers to return their car within 30 days or up to 1,500 miles.