Kaleyra Brings WhatsApp Business Platform To US Solution Portfolio To Enhance Customer Engagement

Rhea-AI Summary

Kaleyra announces the inclusion of WhatsApp Business Platform in its omnichannel offering in the US, providing US-based businesses with the ability to connect with customers on WhatsApp. The US has the third largest WhatsApp audience in the world, with over 70 million users. Kaleyra's platform allows for conversational messaging, optimized workflows, WhatsApp automation, increased conversions, and personalized customer experiences.

Positive

• Kaleyra's inclusion of the WhatsApp Business Platform in its omnichannel offering provides US-based businesses with a new touchpoint to engage customers and deliver personalized communications.
• The US has the third largest WhatsApp audience in the world, with over 70 million users, providing a large potential customer base for businesses using the WhatsApp Business Platform.
• Kaleyra's platform allows for conversational messaging, optimized workflows, WhatsApp automation, increased conversions, and personalized customer experiences, which can positively impact business performance and customer satisfaction.

Negative

• None.

NEW YORK, July 26, 2023 /PRNewswire/ -- Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) ("Kaleyra" or the "Company"), a rapidly growing omnichannel business communications platform, announced today that the WhatsApp Business Platform is now part of its omnichannel offering in the United States. Kaleyra has been a Solution Provider for the WhatsApp Business Platform since 2019, with successful implementations across sectors ranging from fintech to retail in India and Europe. Kaleyra will now enable US-based businesses to connect with customers on WhatsApp, the world's most popular messaging app with over 2 billion monthly active users.¹

The United States has the third largest WhatsApp audience in the world, with over 70 million users.² Since its launch in 2018, the WhatsApp Business Platform has been helping companies create rich experiences for their customers. As a Solution Provider, Kaleyra can now offer US-business the same secure, scalable service through easy integration with existing systems like helpdesk platforms and CRMs. Access to the WhatsApp Business Platform via Kaleyra offers:

• Implementation of conversational messaging through customized templates
• Optimization of workflows at scale with optional integrations
• Leverage of WhatsApp automation for better issue resolution and customer engagement
• Increased conversions with interactive CTAs and rich media

"We are excited to launch the WhatsApp Business Platform in the US via our proprietary omnichannel platform," said Mauro Carobene, Chief Business Officer of Kaleyra. "WhatsApp is a critical communication channel for businesses of all sizes, and our platform makes it easy for them to connect with their customers on WhatsApp and deliver a personalized and engaging experience."

The announcement comes just three months after bringing Kaleyra Video to the US, signaling Kaleyra's rapid expansion in the region. Kaleyra currently provides SMS, MMS, RCS, and push notifications to its US-based customers, and it continues to bring additional products stateside, most of which have proven track records in EMEA and APAC. The addition of the WhatsApp Business Platform to Kaleyra's integrated omnichannel product offering gives US enterprise brands an additional touchpoint to engage customers with personalized communications.

For more information, please visit Kaleyra's website at www.kaleyra.com.

About Kaleyra
Kaleyra, Inc. (NYSE: KLR) (NYSE American: KLR WS) is a global group providing mobile communication services to financial institutions, e-commerce players, OTTs, software companies, logistic enablers, healthcare providers, retailers, and other large organizations worldwide.

Through its proprietary platform and robust APIs, Kaleyra manages multi-channel integrated communication services, consisting of messaging, rich messaging, and instant messaging, video, push notifications, e-mail, voice services, and chatbots.

Kaleyra's technology makes it possible to safely and securely manage billions of messages monthly with over 1600 operator connections in 190+ countries, including all tier-1 US carriers.

¹ BackLinko, "WhatsApp 2023 User Statistics: How Many People Use WhatsApp?", March 27, 2023, https://backlinko.com/whatsapp-users

² BackLinko, "WhatsApp 2023 User Statistics: How Many People Use WhatsApp?", March 27, 2023, https://backlinko.com/whatsapp-users

Kaleyra Contacts

Marketing Contacts:
Zephrin Lasker
Executive Vice President, Marketing & Strategic Alliances
zephrin.lasker@kaleyra.com 

Lori Perkins
Senior Director – Marketing and Communications
lori.perkins@kaleyra.com

Investor Contacts:
Shannon Devine or Mark Schwalenberg
MZ North America
203-741-8811
KLR@mzgroup.us

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SOURCE Kaleyra US

FAQ

What is the significance of Kaleyra's announcement?

Kaleyra's announcement signifies the inclusion of the WhatsApp Business Platform in its omnichannel offering in the US, providing US-based businesses with a new communication channel to engage customers.

How many users does WhatsApp have in the US?

WhatsApp has over 70 million users in the US, making it the third largest WhatsApp audience in the world.

What features does Kaleyra's platform offer with the WhatsApp Business Platform integration?

Kaleyra's platform offers conversational messaging, optimized workflows, WhatsApp automation, increased conversions, and personalized customer experiences with the integration of the WhatsApp Business Platform.

How can businesses benefit from using the WhatsApp Business Platform through Kaleyra's platform?

Businesses can benefit from using the WhatsApp Business Platform through Kaleyra's platform by engaging with customers on a popular messaging app, delivering personalized communications, and improving customer satisfaction and business performance.