Delimex Expands Beyond Taquitos with Launch of New 360CRISP™ Quesadillas
Delimex, a Kraft Heinz brand, has expanded beyond taquitos with the launch of new Crispy Quesadillas. Available in Char-Grilled Chicken and Chipotle Chicken flavors, these quesadillas utilize Kraft Heinz's proprietary 360CRISP™ technology to deliver restaurant-quality crispiness from the microwave. This innovation addresses consumer dissatisfaction with current frozen quesadilla offerings, which often result in soggy tortillas and unmelted cheese.
The new product launch comes as the Mexican frozen food market in the US continues to grow. Delimex Crispy Quesadillas are now available nationwide in major retailers' frozen food aisles for an MSRP of $5.99. This marks Delimex's first new product in over five years and represents Kraft Heinz's ongoing efforts to revolutionize the frozen food category through innovative technology.
Delimex, un marchio di Kraft Heinz, ha espanso la sua offerta oltre i taquitos con il lancio di nuove Quesadillas Croccanti. Disponibili nei gusti Pollo alla Griglia e Pollo Chipotle, queste quesadillas utilizzano la tecnologia proprietaria 360CRISP™ di Kraft Heinz per offrire una croccantezza di qualità da ristorante anche al microonde. Questa innovazione risponde all'insoddisfazione dei consumatori nei confronti delle attuali offerte di quesadilla surgelate, che spesso si traducono in tortillas molli e formaggio non fuso.
Il lancio del nuovo prodotto avviene mentre il mercato dei cibi congelati messicani negli Stati Uniti continua a crescere. Le Quesadillas Croccanti Delimex sono ora disponibili a livello nazionale nei reparti di cibi congelati dei principali rivenditori a un prezzo consigliato di $5.99. Questo segna il primo nuovo prodotto di Delimex in oltre cinque anni e rappresenta gli sforzi continui di Kraft Heinz per rivoluzionare la categoria dei cibi congelati attraverso tecnologie innovative.
Delimex, una marca de Kraft Heinz, ha ampliado su oferta más allá de los taquitos con el lanzamiento de nuevas Quesadillas Crujientes. Disponibles en sabores de Pollo a la Parrilla y Pollo Chipotle, estas quesadillas utilizan la tecnología patentada 360CRISP™ de Kraft Heinz para ofrecer una crocancia de calidad de restaurante desde el microondas. Esta innovación aborda la insatisfacción del consumidor con las actuales ofertas de quesadillas congeladas, que a menudo resultan en tortillas empapadas y queso sin derretir.
El lanzamiento del nuevo producto se produce mientras el mercado de alimentos congelados mexicanos en EE. UU. sigue creciendo. Las Quesadillas Crujientes Delimex ya están disponibles a nivel nacional en los pasillos de alimentos congelados de los principales minoristas a un precio sugerido de $5.99. Esto marca el primer nuevo producto de Delimex en más de cinco años y representa los esfuerzos continuos de Kraft Heinz por revolucionar la categoría de alimentos congelados a través de tecnología innovadora.
델리멕스(Delimex), 크래프트 하인즈(Kraft Heinz)의 브랜드는 타키토스(tacos) 외에도 확장해 새로운 바삭한 퀘사디아를 출시했습니다. 숯불구이 치킨과 칠리 스프 치킨 맛으로 제공되는 이 퀘사디아는 크래프트 하인즈의 독점 기술인 360CRISP™ 기술를 사용하여 전자레인지에서도 레스토랑 품질의 바삭함을 제공합니다. 이 혁신은 종종 축축한 토르티야와 녹지 않은 치즈로 이어지는 현재의 냉동 퀘사디아 제품에 대한 소비자의 불만을 해결합니다.
이 새로운 제품 출시는 미국 내 멕시코 냉동 식품 시장이 계속 성장하고 있는 가운데 이루어졌습니다. 델리멕스의 바삭한 퀘사디아는 이제 주요 리테일러의 냉동 식품 통로에서 권장 소비자가격이 $5.99로 전국적으로 판매됩니다. 이는 델리멕스가 5년 만에 처음 선보이는 새로운 제품으로, 혁신적인 기술을 통해 냉동 식품 범주를 혁신하려는 크래프트 하인즈의 지속적인 노력을 나타냅니다.
Delimex, une marque de Kraft Heinz, a élargi son offre au-delà des taquitos avec le lancement de nouvelles Quesadillas Croquantes. Disponibles dans les saveurs Poulet Grillé et Poulet Chipotle, ces quesadillas utilisent la technologie exclusive 360CRISP™ de Kraft Heinz pour offrir un croustillant de qualité restaurant au micro-ondes. Cette innovation répond à l'insatisfaction des consommateurs face aux offres de quesadillas congelées actuelles, qui aboutissent souvent à des tortillas détrempées et à du fromage non fondu.
Le lancement de ce nouveau produit intervient alors que le marché des aliments congelés mexicains aux États-Unis continue de croître. Les Quesadillas Croquantes Delimex sont désormais disponibles dans tout le pays dans les rayons des surgelés des grands détaillants au prix de vente conseillé de 5,99 $. Cela marque le premier nouveau produit de Delimex en plus de cinq ans et représente les efforts continus de Kraft Heinz pour révolutionner la catégorie des aliments congelés grâce à une technologie innovante.
Delimex, eine Marke von Kraft Heinz, hat seine Produktpalette über Taquitos hinaus erweitert und neue knusprige Quesadillas eingeführt. Erhältlich in den Geschmacksrichtungen gegrilltes Hähnchen und Chipotle Hähnchen, verwenden diese Quesadillas die proprietäre 360CRISP™-Technologie von Kraft Heinz, um im Mikrowelle eine Restaurantqualität-Knusprigkeit zu bieten. Diese Innovation spricht die Unzufriedenheit der Verbraucher mit den derzeitigen gefrorenen Quesadilla-Angeboten an, die oft zu matschigen Tortillas und nicht geschmolzenem Käse führen.
Die Einführung des neuen Produkts erfolgt, während der mexikanische Tiefkühlmarkt in den USA weiterhin wächst. Die Delimex knusprigen Quesadillas sind jetzt landesweit in den Tiefkühlbereichen großer Einzelhändler zu einem unverbindlichen Verkaufspreis von $5,99 erhältlich. Dies markiert das erste neue Produkt von Delimex seit über fünf Jahren und stellt die fortwährenden Bemühungen von Kraft Heinz dar, die Kategorie der Tiefkühlkost durch innovative Technologie zu revolutionieren.
- Launch of new Crispy Quesadillas expands Delimex product line beyond taquitos
- Utilization of Kraft Heinz's proprietary 360CRISP™ technology for microwave-friendly crispy texture
- Addressing consumer pain points in the frozen quesadilla market
- Expansion into growing Mexican frozen food market in the US
- Nationwide availability in major retailers
- None.
Insights
Delimex's expansion into quesadillas with 360CRISP™ technology is a strategic move in the growing Mexican frozen food market. This launch addresses key consumer pain points like soggy tortillas and unmelted cheese, potentially capturing market share from competitors. The
The timing is opportune, given the 5-year gap since Delimex's last major product launch. This move could rejuvenate the brand and drive growth in the frozen food category. The nationwide rollout across major retailers like Target, Kroger and Walmart ensures broad distribution and accessibility, which is important for market penetration.
However, success will depend on consumer acceptance of the premium pricing and the product's ability to deliver on its promise of restaurant-quality taste and texture. The market's response to this innovation could set a precedent for future frozen food developments using Kraft Heinz's 360CRISP™ technology.
Kraft Heinz's use of proprietary 360CRISP™ technology in Delimex Crispy Quesadillas represents a significant innovation in frozen food preparation. This technology addresses a major challenge in microwaveable foods: achieving a crispy texture. By solving this issue, Kraft Heinz is positioning itself at the forefront of frozen food innovation, potentially creating a new standard for quality in the category.
The expansion beyond taquitos into quesadillas is a logical step for Delimex, tapping into the popularity of quesadillas in American restaurants. This move could not only boost Delimex's market presence but also open doors for Kraft Heinz to apply the 360CRISP™ technology across other brands and product lines.
The success of this product could lead to a shift in consumer perceptions of frozen foods, potentially increasing the category's appeal to those who previously avoided it due to quality concerns. This innovation aligns with broader trends towards convenient, high-quality meal solutions for at-home consumption.
New quesadillas leverage Kraft Heinz’s innovative technology, 360CRISP™, to deliver restaurant-quality crispiness straight from the microwave
(Photo: Business Wire)
Quesadillas are one of the most beloved menu items in American restaurants today, and many people want to enjoy them at home without the hassle of cooking from scratch. However, most are dissatisfied with the current quesadilla offerings in the frozen aisle, citing soggy tortillas, cheese that doesn’t melt, and lack of crunch as key pain points.1 As the Mexican frozen food market in
“Founded by Oscar Ancira Sr., a Mexican-born entrepreneur, Delimex delivers vibrant, Mexican-inspired flavors in convenient, frozen formats,” says Maryana Dluzniewski, Marketing Director for Delimex. “As we look to elevate Mexican-style frozen foods beyond taquitos, we’re redefining what’s possible through innovative technology. We’re taking bold steps forward to deliver crave-worthy offerings that will delight our fans.”
Delimex Crispy Quesadillas mark the second innovation that leverages Kraft Heinz’s 360CRISP™ technology, underscoring the company’s ambition to reinvent and revolutionize the frozen food category. By pushing the boundaries of what frozen food can deliver, Kraft Heinz continues to create products that are both convenient and delicious, meeting the demand for quick, satisfying and exceptional meals at home.
Delimex Crispy Quesadillas are now available in the frozen food aisle of major retailers nationwide including Target, Kroger, Walmart, among others for MSRP
1Kraft Heinz-Commissioned Quant Survey & Conjoint study, GetWizer, March 2023
2IMARC, Mexico Frozen Food Market Report by Product, 2023
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
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ALISON BROD MARKETING COMMUNICATIONS
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THE KRAFT HEINZ COMPANY
alexandra.lieberman@kraftheinz.com
Source: The Kraft Heinz Company
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