Delimex Expands Beyond Taquitos with Launch of New 360CRISP™ Quesadillas
New quesadillas leverage Kraft Heinz’s innovative technology, 360CRISP™, to deliver restaurant-quality crispiness straight from the microwave

(Photo: Business Wire)
Quesadillas are one of the most beloved menu items in American restaurants today, and many people want to enjoy them at home without the hassle of cooking from scratch. However, most are dissatisfied with the current quesadilla offerings in the frozen aisle, citing soggy tortillas, cheese that doesn’t melt, and lack of crunch as key pain points.1 As the Mexican frozen food market in
“Founded by Oscar Ancira Sr., a Mexican-born entrepreneur, Delimex delivers vibrant, Mexican-inspired flavors in convenient, frozen formats,” says Maryana Dluzniewski, Marketing Director for Delimex. “As we look to elevate Mexican-style frozen foods beyond taquitos, we’re redefining what’s possible through innovative technology. We’re taking bold steps forward to deliver crave-worthy offerings that will delight our fans.”
Delimex Crispy Quesadillas mark the second innovation that leverages Kraft Heinz’s 360CRISP™ technology, underscoring the company’s ambition to reinvent and revolutionize the frozen food category. By pushing the boundaries of what frozen food can deliver, Kraft Heinz continues to create products that are both convenient and delicious, meeting the demand for quick, satisfying and exceptional meals at home.
Delimex Crispy Quesadillas are now available in the frozen food aisle of major retailers nationwide including Target, Kroger, Walmart, among others for MSRP
1Kraft Heinz-Commissioned Quant Survey & Conjoint study, GetWizer, March 2023
2IMARC, Mexico Frozen Food Market Report by Product, 2023
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20241015740622/en/
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ALISON BROD MARKETING COMMUNICATIONS
Kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY
alexandra.lieberman@kraftheinz.com
Source: The Kraft Heinz Company