KellyOCG Partners with Brightfield to Offer Clients Real-time Labor Insights

Rhea-AI Summary

KellyOCG, part of Kelly (Nasdaq: KELYA, KELYB), has partnered with Brightfield to integrate TDX AI into its Kelly Helix technology platform. This integration provides clients with real-time contingent labor insights and access to Brightfield's AI-powered market intelligence platform. Key features include:

- In-depth extended workforce economics benchmarks
- Automated statement of work (SOW) analysis
- Improved rate card management
- On-demand data and job title recommendations
- SOW market rate comparisons

The partnership aims to enhance decision-making for procurement and HR teams, potentially saving companies 10-20% in vendor costs. Kelly Helix's advanced technology stack now offers real-time, customized data for better management of external workforces, including access to KellyOCG's Human Cloud solution for freelance talent management.

Positive

• Integration of Brightfield TDX AI into Kelly Helix platform
• Potential for 10-20% savings in vendor costs
• Enhanced decision-making capabilities for procurement and HR teams
• Improved contingent workforce management and SOW contract cost-effectiveness
• Access to real-time, customized data for external workforce management

Negative

• None.

Insights

Technology Analyst

The partnership between KellyOCG and Brightfield marks a significant advancement in workforce management technology. By integrating Brightfield's TDX AI into the Kelly Helix platform, KellyOCG is offering a powerful tool for real-time labor insights. This move addresses a critical need in the market for data-driven decision-making in contingent workforce management.

The AI-powered capabilities of TDX, including job title recommendations and SOW market rate comparisons, could be game-changers for procurement and HR teams. The potential for 10-20% savings in vendor costs is particularly noteworthy. However, the true value lies in the improved data quality and accessibility, which could lead to more strategic workforce planning and cost optimization.

While this partnership strengthens KellyOCG's position in the workforce solutions market, the long-term impact will depend on user adoption and the actual performance of the integrated platform in real-world scenarios.

Market Research Analyst

This partnership positions KellyOCG at the forefront of the evolving workforce management landscape. The integration of Brightfield's TDX AI into Kelly Helix addresses the growing demand for data-driven insights in contingent labor management. With the gig economy and flexible work arrangements on the rise, tools that provide real-time labor market intelligence are becoming increasingly valuable.

The emphasis on cost savings (potentially 10-20% in vendor costs) is likely to resonate with procurement teams, especially in the current economic climate where efficiency is paramount. However, the true differentiator here is the combination of AI-powered insights with an intuitive user interface, which could significantly enhance adoption rates and user satisfaction.

This move could potentially disrupt the workforce management software market, putting pressure on competitors to enhance their AI and data analytics capabilities.

Financial Analyst

While the financial terms of this partnership aren't disclosed, the potential impact on KellyOCG's business model and revenue streams is significant. By enhancing its Kelly Helix platform with Brightfield's TDX AI, KellyOCG is likely aiming to increase its market share and client retention rates in the competitive workforce solutions sector.

The promise of 10-20% savings in vendor costs for clients is a strong value proposition that could drive adoption and potentially justify premium pricing for the enhanced platform. However, investors should watch for metrics on user adoption rates and the impact on KellyOCG's revenue per client in the coming quarters.

Long-term, this partnership could position KellyOCG to capture a larger share of the growing market for AI-powered workforce management solutions, potentially leading to improved profit margins and shareholder value.

Brightfield TDX AI now fully accessible via the Kelly Helix technology platform

TROY, Mich., Sept. 10, 2024 (GLOBE NEWSWIRE) -- KellyOCG, the outsourcing and consulting group of Kelly (Nasdaq: KELYA, KELYB), has partnered with Brightfield to provide clients with real-time contingent labor insights via its industry-leading Kelly Helix technology platform.

Kelly Helix users now have access to Brightfield TDX, an AI-powered market intelligence platform that offers in-depth extended workforce economics benchmarks, automated statement of work (SOW) analysis, and improved rate card management. TDX’s market-leading data, now easily accessible via the Helix interface, enhances decision-making for procurement and human resources teams and enables significant cost savings.

“Bad data can cost companies millions of dollars and organizations can save somewhere between 10 to 20% in vendor costs with improved data quality,” Tammy Browning, president of KellyOCG, said. “By integrating TDX AI with Kelly Helix, we’re giving procurement and HR leaders easy access to improved contingent workforce management, cost-effective SOW contracts, and emerging market trends.”

Among the key features of TDX AI are on-demand data, job title recommendations, and reliable SOW market rate comparisons. TDX AI offers client-centric taxonomy, project-specific filters, and advanced search capabilities in an intuitive user interface seamlessly built into Kelly Helix.

“Workforce data are inherently fuzzy and volatile, requiring AI to make business sense from the noise,” Brightfield CEO Jason Ezratty said. “Partnering with KellyOCG accelerates the impacts TDX AI is having when realizing hard savings is a strategic imperative for every corporation around the globe.”

TDX AI is the latest upgrade to KellyOCG’s advanced technology stack, Helix. Built on a state-of-the-art technical architecture, Helix delivers real-time, customized data for better management of external workforces. The platform allows clients to transform that data into actionable insights and provides unparalleled visibility into performance indicators and supply chain effectiveness. Clients can also access KellyOCG’s Human Cloud solution via Kelly Helix to acquire and manage freelance talent.

“With Kelly Helix, our clients have better data at their fingertips, enabling them to make the right decisions faster,” Browning said. “Total talent management has never been this easy.”

To learn more about Kelly Helix’s capabilities and to request a demo, visit kellyocg.com/solutions/kelly-helix-ux/.

About KellyOCG^®

KellyOCG connects companies with the talented people they need to fuel and grow their business through our unrivaled global talent supply chain and leading workforce solutions including Managed Service Provider (MSP) and Recruitment Process Outsourcing (RPO). We combine decades of people industry experience with proprietary insights and a continued focus on technology to produce world-class programs that meet an organization's unique workforce needs and can start them on their journey to total talent management. Our ability to anticipate what's next for talent solutions drives us to challenge the status quo making us a trusted partner for our global client portfolio, which spans leading industries across North America, APAC and EMEA. Visit kellyocg.com or connect with us on LinkedIn to learn more.

About Brightfield

Brightfield helps the Global 2000 spend smarter with TDX – a proprietary, AI-powered market intelligence platform. TDX provides true market benchmarks and reviews contracts for savings opportunities and compliance, generating millions in realized savings for enterprises around the globe. Visit brightfield.com to learn more or connect with us on LinkedIn.

Media Contact
Christian Taske
248-561-8823
christian.taske@kellyservices.com

FAQ

What is the partnership between KellyOCG and Brightfield for KELYA stock?

KellyOCG has partnered with Brightfield to integrate TDX AI into its Kelly Helix technology platform, providing clients with real-time contingent labor insights and access to Brightfield's AI-powered market intelligence platform.

How much can companies potentially save with the KellyOCG and Brightfield partnership?

According to Tammy Browning, president of KellyOCG, organizations can potentially save between 10 to 20% in vendor costs with improved data quality provided by the integration of TDX AI with Kelly Helix.

What are the key features of Brightfield's TDX AI integrated into Kelly Helix?

Key features of TDX AI integrated into Kelly Helix include in-depth extended workforce economics benchmarks, automated SOW analysis, improved rate card management, on-demand data, job title recommendations, and reliable SOW market rate comparisons.

How does the Kelly Helix platform benefit clients of KELYA?

Kelly Helix provides clients with real-time, customized data for better management of external workforces, actionable insights, visibility into performance indicators and supply chain effectiveness, and access to KellyOCG's Human Cloud solution for freelance talent management.