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Kelly Establishes Integrated Permanent Hiring Solutions Business Line Across KellyOCG and Sevenstep

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Kelly (KELYA) has announced the integration of KellyOCG's global recruitment process outsourcing (RPO) with Motion Recruitment Partners' Sevenstep brand, forming a unified permanent hiring solutions business line. The combined entity ranks among the top five globally in talent solutions.

Amy Bush, former president of Sevenstep, will lead the integrated business as president of RPO, KellyOCG/Sevenstep. The operation spans 71 countries with 33 in-country teams and 19 global hub locations. The integration follows Kelly's 2024 acquisition of Motion Recruitment Partners and its Sevenstep brand.

The merger leverages Sevenstep's industry-leading brand and client base while expanding KellyOCG's RPO scale and capabilities. A key differentiator is their innovative technology, including a proprietary talent data integration and predictive analytics platform.

Kelly (KELYA) ha annunciato l'integrazione del processo di outsourcing per il reclutamento globale (RPO) di KellyOCG con il marchio Sevenstep di Motion Recruitment Partners, formando una linea di business unificata per le soluzioni di assunzione permanente. L'entità combinata si colloca tra i primi cinque a livello globale nelle soluzioni per il talento.

Amy Bush, ex presidente di Sevenstep, guiderà l'attività integrata come presidente di RPO, KellyOCG/Sevenstep. L'operazione si estende su 71 paesi con 33 team locali e 19 sedi globali. L'integrazione segue l'acquisizione da parte di Kelly nel 2024 di Motion Recruitment Partners e del suo marchio Sevenstep.

La fusione sfrutta il marchio leader di settore di Sevenstep e la sua base clienti, ampliando al contempo la scala e le capacità del RPO di KellyOCG. Un fattore chiave di differenziazione è la loro tecnologia innovativa, che include una piattaforma proprietaria di integrazione dei dati sui talenti e analisi predittive.

Kelly (KELYA) ha anunciado la integración del proceso de externalización de reclutamiento global (RPO) de KellyOCG con la marca Sevenstep de Motion Recruitment Partners, formando una línea de negocio unificada para soluciones de contratación permanente. La entidad combinada se encuentra entre los cinco principales a nivel mundial en soluciones de talento.

Amy Bush, ex presidenta de Sevenstep, liderará el negocio integrado como presidenta de RPO, KellyOCG/Sevenstep. La operación abarca 71 países con 33 equipos locales y 19 ubicaciones de centros globales. La integración sigue a la adquisición de Motion Recruitment Partners y su marca Sevenstep por parte de Kelly en 2024.

La fusión aprovecha la marca líder de la industria de Sevenstep y su base de clientes, al tiempo que expande la escala y las capacidades del RPO de KellyOCG. Un diferenciador clave es su tecnología innovadora, que incluye una plataforma propietaria de integración de datos de talento y análisis predictivo.

켈리 (KELYA)는 켈리OCG의 글로벌 채용 프로세스 아웃소싱(RPO)과 모션 리크루트먼트 파트너스의 세븐스텝 브랜드를 통합하여 통합된 영구 채용 솔루션 비즈니스 라인을 형성했다고 발표했습니다. 통합된 엔티티는 인재 솔루션 분야에서 전 세계 상위 5위에 랭크됩니다.

에이미 부시, 전 세븐스텝 사장은 RPO, 켈리OCG/세븐스텝의 통합 비즈니스를 이끌게 됩니다. 이 운영은 71개 국가에 걸쳐 있으며, 33개의 현지 팀과 19개의 글로벌 허브 위치를 포함합니다. 통합은 2024년 켈리가 모션 리크루트먼트 파트너스와 그 세븐스텝 브랜드를 인수한 후 이루어졌습니다.

이번 합병은 세븐스텝의 업계 선도 브랜드와 고객 기반을 활용하는 동시에 켈리OCG의 RPO 규모와 역량을 확장합니다. 주요 차별화 요소는 독자적인 인재 데이터 통합 및 예측 분석 플랫폼을 포함한 혁신적인 기술입니다.

Kelly (KELYA) a annoncé l'intégration du processus d'externalisation de recrutement mondial (RPO) de KellyOCG avec la marque Sevenstep de Motion Recruitment Partners, formant une ligne de métier unifiée pour les solutions de recrutement permanent. L'entité combinée se classe parmi les cinq premiers au monde en matière de solutions de talents.

Amy Bush, ancienne présidente de Sevenstep, dirigera l'entreprise intégrée en tant que présidente de RPO, KellyOCG/Sevenstep. L'opération s'étend sur 71 pays avec 33 équipes locales et 19 sites de hubs mondiaux. L'intégration fait suite à l'acquisition par Kelly en 2024 de Motion Recruitment Partners et de sa marque Sevenstep.

La fusion tire parti de la marque leader de l'industrie de Sevenstep et de sa base de clients tout en élargissant l'échelle et les capacités du RPO de KellyOCG. Un élément clé de différenciation est leur technologie innovante, y compris une plateforme propriétaire d'intégration des données sur les talents et d'analyses prédictives.

Kelly (KELYA) hat die Integration des globalen Rekrutierungsprozess-Outsourcings (RPO) von KellyOCG mit der Marke Sevenstep von Motion Recruitment Partners angekündigt, wodurch eine einheitliche Geschäftslinie für permanente Einstellungslösungen entsteht. Das kombinierte Unternehmen gehört zu den Top fünf weltweit im Bereich Talentlösungen.

Amy Bush, ehemalige Präsidentin von Sevenstep, wird das integrierte Geschäft als Präsidentin von RPO, KellyOCG/Sevenstep leiten. Der Betrieb erstreckt sich über 71 Länder mit 33 lokalen Teams und 19 globalen Hub-Standorten. Die Integration folgt auf Kellys Erwerb von Motion Recruitment Partners und deren Marke Sevenstep im Jahr 2024.

Die Fusion nutzt die branchenführende Marke und Kundenbasis von Sevenstep und erweitert gleichzeitig die Skalierung und Fähigkeiten von KellyOCG's RPO. Ein entscheidendes Unterscheidungsmerkmal ist ihre innovative Technologie, einschließlich einer proprietären Plattform zur Datenintegration von Talenten und prädiktiven Analysen.

Positive
  • Integration creates a top-five global talent solutions provider
  • Expansion of RPO scale and capabilities through Sevenstep acquisition
  • Access to proprietary talent analytics technology
  • Enhanced global presence across 71 countries
Negative
  • None.

Insights

Kelly's integration of KellyOCG's RPO division with Sevenstep creates a significant strategic shift that elevates the company into the top five global RPO providers. This consolidation represents more than organizational reshuffling – it's a deliberate move to capture higher-margin business in the growing RPO market, estimated at $6-8 billion globally with 8-10% annual growth.

The integration should deliver both revenue and cost synergies. On the revenue side, Kelly can now cross-sell enhanced RPO capabilities to existing clients while leveraging Sevenstep's client relationships to expand market share. Cost efficiencies will likely come through consolidated technology platforms, streamlined operations across 19 global hubs, and elimination of redundant corporate functions.

This move aligns with Kelly's multi-year transformation strategy to shift from lower-margin traditional staffing toward higher-margin, technology-enabled talent solutions. RPO typically generates 15-20% EBITDA margins compared to 3-5% in traditional staffing, potentially improving Kelly's overall profitability profile if executed effectively.

The emphasis on their "proprietary talent data integration and predictive analytics platform" signals Kelly's commitment to technology differentiation in a competitive landscape where Randstad and ManpowerGroup have made similar investments. This tech-forward approach could accelerate organic growth while commanding premium pricing.

For investors, this integration represents a meaningful step in Kelly's strategic evolution but should be evaluated based on execution metrics in coming quarters, particularly cross-selling success and margin improvement in the Enterprise Solutions segment.

Amy Bush, formerly president of Sevenstep, appointed to lead integrated business

TROY, Mich., Feb. 26, 2025 (GLOBE NEWSWIRE) -- Kelly (Nasdaq: KELYA, KELYB), a leading specialty talent solutions provider, today announced the formation of an integrated permanent hiring solutions business line resulting from the combination of KellyOCG’s global recruitment process outsourcing (RPO) specialty and Motion Recruitment Partners’ talent acquisition solutions brand, Sevenstep. The integrated business creates a leading talent solutions offering that ranks among the top five globally, differentiated by innovative technology including a proprietary talent data integration and predictive analytics platform. Learn more about these capabilities here: https://www.sevensteptalent.com/kellyocg/a-new-era-in-rpo.

Amy Bush, formerly president of Sevenstep, has been appointed the leader of the integrated business and will oversee a team supporting 71 countries with 33 in-country teams and 19 global hub locations. Her elevation to president, RPO, KellyOCG/Sevenstep follows the 2024 acquisition of Motion Recruitment Partners and its Sevenstep brand by Kelly, which owns the KellyOCG talent solutions brand. Bush’s appointment reflects Kelly’s progress in delivering a thoughtful approach to integrating the highly complementary KellyOCG and Sevenstep businesses. Sevenstep brings an industry-leading brand and attractive client base to KellyOCG and expands its RPO scale and capabilities.

“Amy Bush is a constant innovator and problem solver, bringing a unique understanding of how people and technology work together to move business forward,” said Tammy Browning, group president, enterprise talent management, Kelly. “She is an influential and industry-recognized leader committed to helping RPO clients thrive and will help drive our growth and success as a global enterprise talent solutions provider.”

Bush is excited to lead the integrated RPO business, noting, “As we integrate the strengths of these groups, our focus remains on delivering an unmatched breadth of service, delivery footprint and innovative technology offering to clients – resulting in a ready-for-everything talent acquisition function.”

About Kelly®
Kelly Services, Inc. (Nasdaq: KELYA, KELYB) helps companies recruit and manage skilled workers and helps job seekers find great work. Since inventing the staffing industry in 1946, we have become experts in the many industries and local and global markets we serve. With a network of suppliers and partners around the world, we connect more than 400,000 people with work every year. Our suite of outsourcing and consulting services ensures companies have the people they need, when and where they are needed most. Headquartered in Troy, Michigan, we empower businesses and individuals to access limitless opportunities in industries such as science, engineering, technology, education, manufacturing, retail, finance, and energy. Revenue in 2024 was $4.3 billion. Learn more at kellyservices.com.

About Sevenstep
Sevenstep, a KellyOCG® company, is a global leader in talent acquisition solutions and provider of world-class permanent hiring, total talent management, predictive analytics, and strategic consulting services. Sevenstep delivers the expertise, technology, and value employers need to stay competitive in today’s constantly evolving talent market. Sevenstep is recognized as a perennial key player and breadth of service leader in recruitment process outsourcing (RPO), managed services provider (MSP), and total talent solutions by HRO Today, Everest Group and other leading industry organizations. Learn more at SevenstepTalent.com.

Media Contact
Christian Taske
248-561-8823
christian.taske@kellyservices.com

This press release was published by a CLEAR® Verified individual.


FAQ

What is the strategic significance of Kelly's (KELYA) integration of KellyOCG and Sevenstep?

The integration creates a top-five global talent solutions provider, combining KellyOCG's RPO specialty with Sevenstep's brand and client base, enhanced by proprietary talent analytics technology.

How many countries will Kelly's (KELYA) integrated RPO business serve in 2025?

The integrated business will support 71 countries, with 33 in-country teams and 19 global hub locations.

Who will lead Kelly's (KELYA) new integrated permanent hiring solutions business?

Amy Bush, former president of Sevenstep, has been appointed as president of RPO, KellyOCG/Sevenstep.

What technological advantages does Kelly's (KELYA) integrated RPO business offer?

The business features innovative technology including a proprietary talent data integration and predictive analytics platform.

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