1812 Brewing Company Proceeds with Application Process For Sale of Its Products in Canada

Rhea-AI Summary

1812 Brewing Company (OTC PINK: KEGS) has initiated the application process to enter the Canadian beer market, starting with Ontario, Canada's largest beer market. This decision is supported by a partnership with Fine Beer Agency Ltd. to enhance market entry and sales strategies. The Canadian beer market is projected to reach $17.3 billion in 2023, with craft beer sales significantly increasing. Additionally, KEGS announced a distribution agreement covering the greater New York City area, expanding its reach. The company aims to foster brand growth while maintaining local uniqueness and autonomy.

Positive

• Entered the Canadian beer market, focusing on Ontario, which is Canada’s largest beer market.
• Partnered with Fine Beer Agency Ltd. to assist market entry and sales strategies.
• Canadian beer market projected to grow to $17.3 billion by 2023.
• Distribution agreement for the greater New York City area, expanding market reach.

Negative

• None.

Company's initial focus will be the Province of Ontario

WATERTOWN, NY / ACCESSWIRE / January 24, 2023 / 1812 BREWING COMPANY, INC. (OTC PINK:KEGS) (the "Company" or "KEGS") is pleased to announce that it has begun the application process needed to enter the Canadian beer market. The Company's proximity to the Province of Ontario along with Ontario's position as Canada's largest beer market were absolutely factors in management's decision to begin the process with The Liquor Control Board of Ontario ("LCBO"). To help assist 1812 Brewing Company in this effort, we are also pleased to announce that the Company has partnered with import specialist Fine Beer Agency Ltd. of Toronto, Canada (www.finebeers.ca) to assist the Company in all aspects of the introduction, store placement and sales and marketing strategies.

According to statistics provided by the Canadian government, the global beer market is expected to reach $770.1 billion by 2023, and Canada placed 12th overall among the top beer markets in the world with forecasts estimating it will increase to $17.3 billion by 2023. Beer exports to Canada reached Can$558.3 million in 2018. Craft beer sales have seen a major increase over the past five years, nearly doubling from Can$1.0 billion in 2014 to Can$1.9 billion 2018. While lagers are favored in the non-craft beer category, ales are the number one choice on the craft beer spectrum with Can$1.7 billion in sales, up from Can$905.2 million in 2014.

1812 Brewing Company recently announced that it had executed a business-to-business distribution agreement that covers the greater New York City area, which includes all five boroughs of Manhattan, Brooklyn, Queens, The Bronx and Staten Island plus Westchester County. This agreement is an extension of the previously announced TapRm.com deal, whereby KEGS' War of 1812 Amber Ale is now available for orders direct-to-consumers in 45 states plus Washington, DC at:

https://1812-brewing.taprm.com/all-products

About Fine Beer Agency Ltd:

Fine Beers Agency, centered in Toronto, Canada, was founded in the year 2000 by Fred Lavon, both a connoisseur of and someone with a passion for the finest beers the world has to offer. With over 25 years of experience in both the Canadian and European market, a steady shift in consumer demand for premium and imported beers was a clear sign that there was an opportunity to introduce the brands and styles of beer to the Canadian market. Fine Beer Agency focuses itself on shifting consumer tendencies, increasing awareness, and ultimately educating the market.

In many of the nations that make up our portfolio, beer is a way of life. With this comes many rules and regulations regarding each brand. This forms the principles that guides Fine Beer Agency to continue to represent some of the world's most premium brands in Canada. Both adhering to and educating the market about the following things forms our passion when it comes to great beer:

• What styles of beer to drink.
• Handling and storing.
• Serving the beer.
• How to pour.
• Accompanying each beer with its proper glassware.
• Tasting.

Today, Fine Beers Agency has grown into the exclusive agent for some of the world's most esteemed breweries. Each beer style in our portfolio is promoted with excellent promotional material to emphasize its identity and uniqueness. Together with a sub-agent network, Fine Beers continues its goal of both facilitating the growth of and introducing new and exciting brands to Canada and its provinces. Excellent personal relations with the owners and managers is what we have come to be known for as we continue to provide the highest level of service to our clients needs.

About 1812 Brewing Company ("KEGS or the "Company"):

KEGS is an operator of and investor in companies in the craft beer industry. The Company seeks to build a nation-wide network of craft breweries to develop and foster respective brand growth at the local, regional, and national level. KEGS looks to build a network wherein certain economies of scale can be shared across it such as production, distribution footprint expansion, inter-member contract brewing, new product development, sharing of best brewery practices and scale logistics and transportation. The network is to be built through investment by 1812 Brewing Company while maintaining the members' respective local and regional uniqueness, brand autonomy and direct involvement with its consumers. The Company seeks to be an "incubator" of growth for its holdings in the industry.

The Company's current holding, 1812 Brewing Co., produces award-winning beers such as War of 1812 Amber Ale ("1812 Amber Ale"), 1812 Light, Hazy Oasis Pale Ale, Thousand Islands IPA, Malicious Intent XX IPA, Route 11 Lager, Railroad Red Ale, Helles Bells Pilsner, St. Stephens Stout, Third Rail Porter, Featherhammer Maibock.

For more updates follow us on our Website, Facebook, Twitter, Instagram and LinkedIn.

https://www.kegsnetwork.com/
https://www.facebook.com/kegsnetwork/
https://www.instagram.com/kegsnetwork/
https://twitter.com/kegsnetwork

https://www.1812ale.com/
https://www.facebook.com/1812brewingcompany/
https://www.instagram.com/1812brewingcompany/
https://twitter.com/1812Brewing
https://www.linkedin.com/company/1812brewingcompany/

Contact Name: Tom Scozzafava
Contact Phone Number: 315-788-1812
Contact Email Address: contact@1812ale.com

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.

SOURCE: 1812 Brewing Company Inc.

View source version on accesswire.com:
https://www.accesswire.com/736463/1812-Brewing-Company-Proceeds-with-Application-Process-For-Sale-of-Its-Products-in-Canada

FAQ

What is 1812 Brewing Company's plan for the Canadian market?

1812 Brewing Company plans to enter the Canadian beer market by focusing on Ontario and has started the application process with the Liquor Control Board of Ontario.

Which agency is partnering with 1812 Brewing Company for its Canadian market entry?

Fine Beer Agency Ltd. is partnering with 1812 Brewing Company to assist in their market entry and sales strategy in Canada.

What is the projected growth of the Canadian beer market?

The Canadian beer market is projected to grow to $17.3 billion by 2023.

What distribution agreement has KEGS announced recently?

KEGS has announced a distribution agreement that covers the greater New York City area, including all five boroughs and Westchester County.