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1812 Brewing Company Joins Watertown Wolves Sponsorship Team

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1812 Brewing Company (OTC Pink: KEGS) is excited to announce its partnership with the Watertown Wolves, a minor league hockey team. This collaboration will feature 1812's award-winning beer, War of 1812 Amber Ale, served on tap at games, along with a new limited release, Wolves Den Cream Ale, to be available later in 2022. This partnership emphasizes local commitment, supported by the Wolves' new ownership, which aims to enhance community engagement and provide quality entertainment through hockey.

Positive
  • Partnership with Watertown Wolves enhances local visibility and community engagement.
  • Introduction of limited release beer, 'Wolves Den Cream Ale,' could drive sales and brand recognition.
  • In-game sponsorship opportunities may lead to increased brand awareness during events.
Negative
  • None.

In-game marketing to include Watertown Wolves-inspired beer

Watertown, NY, Nov. 08, 2022 (GLOBE NEWSWIRE) -- 1812 BREWING COMPANY, INC. (OTC Pink: KEGS) (the "Company" or “KEGS”) is pleased to announce that it will be a part of the newly acquired Watertown Wolves’ marketing partners.  The Watertown Wolves (Home - The Watertown Wolves) are a local minor league professional hockey team in the Federal Prospects Hockey League and play home games at the Watertown Municipal Arena.  The agreement between the Wolves and 1812 Brewing Company includes the Company’s gold medal winning beer, War of 1812 Amber Ale served on tap, on ice logo placement behind both benches, in-game sponsorship of all “power plays,” and, finally, the introduction of a limited release “Wolves Den Cream Ale” that will be made available later in 2022 when the Company commissions its new canning line.

1812 Brewing Company’s President & CEO, Thomas Scozzafava, stated, “We couldn’t be more excited to a part of the Watertown Wolves.  We see a refreshing energy in the new ownership and management team, which is led by majority owner Tyler Weese.”  Scozzafava continued, “the fact that new ownership is local was a big factor in our decision to partner with the team.  I know they are committed to the area for the long-term - just like we are.”

The Watertown Wolves compete in the Empire Division of the Federal Prospects Hockey League, and they have won the Commissioner’s Cup in 2015, 2018 and in 2022.  The Federal Prospects Hockey League (FPHL) (Home - Federal Prospects Hockey League (federalhockey.com) is committed to providing quality family entertainment at affordable prices in some of the most exciting new and established hockey markets in North America.  They are dedicated to the growth of professional hockey at the Class A level and creating a developmental ground not only for elite hockey players.  The FBHL strives to build dedicated, customer orientated staff; and provide fans, advertisers, sponsors, and partners with great value while operating at acceptable profit targets.

The FPHL has promoted and help advance over 500 players to various leagues including the AHL, ECHL, SPHL, and European leagues. The FPHL currently has teams in the following geographic areas such as Battle Creek MI, Columbus, GA; Danbury, CT; Danville, IL; Elmira, NY; Harrington, DE ; Mentor, OH; Port Huron, MI; Watertown, NY; and Winston-Salem, NC.

About 1812 Brewing Company (“KEGS or the “Company”):

KEGS is an operator of and investor in companies in the craft beer industry.   The Company seeks to build a nation-wide network of craft breweries to develop and foster respective brand growth at the local, regional, and national level.  KEGS looks to build a network wherein certain economies of scale can be shared across it such as production, distribution footprint expansion, inter-member contract brewing, new product development, sharing of best brewery practices and scale logistics and transportation.  The network is to be built through investment by 1812 Brewing Company while maintaining the members’ respective local and regional uniqueness, brand autonomy and direct involvement with its consumers.  The Company seeks to be an “incubator” of growth for its holdings in the industry.  

The Company’s current holding, 1812 Brewing Co., produces award-winning beers such as War of 1812 Amber Ale (“1812 Amber Ale”), 1812 Light, Hazy Oasis Pale Ale, Thousand Islands IPA, Malicious Intent XX IPA, Route 11 Lager, Railroad Red Ale, Helles Bells Pilsner, St. Stephens Stout, Third Rail Porter, Featherhammer Maibock.

For more updates follow us on Facebook, Twitter and Instagram.

https://www.facebook.com/1812brewingcompany/
https://www.instagram.com/1812brewingcompany/
https://twitter.com/1812Brewing

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approval for anticipated actions.

Contact: contact@1812ale.com

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FAQ

What is the partnership between KEGS and the Watertown Wolves?

KEGS has partnered with the Watertown Wolves as a marketing partner, featuring its beer at games and introducing a new limited release ale.

When will the 'Wolves Den Cream Ale' be available?

The 'Wolves Den Cream Ale' is expected to be available later in 2022.

What beer will be served at Watertown Wolves games?

The award-winning 'War of 1812 Amber Ale' will be served on tap during Watertown Wolves games.

What does KEGS aim to achieve through this partnership?

KEGS aims to enhance community engagement and increase brand visibility through its partnership with the Watertown Wolves.

What league do the Watertown Wolves play in?

The Watertown Wolves compete in the Federal Prospects Hockey League.

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