Keurig Expands its Connected Brewer Line, Unveils K-Café SMART to Deliver a Coffeehouse Experience at Home

Rhea-AI Summary

Keurig Dr Pepper (NASDAQ: KDP) has launched the K-Café® SMART, a new connected brewer enabling consumers to create coffeehouse-style beverages at home in three minutes or less. Priced at $249.99, it features BrewID™ technology for customized recipes and an upgraded milk frother with three speeds. Accompanied by a revamped Keurig mobile app offering over 70 exclusive recipes, the brewer enhances user experience with features like Barista Mode™ and SMART Delivery. Additionally, KDP introduced the K-Supreme® SMART at $199.99. The company aims to expand its connected brewer line nationwide.

Positive

• Launch of K-Café SMART expected to drive sales growth with innovative features.
• Revamped mobile app enhances customer engagement with over 70 exclusive recipes.
• Strong brand reputation in coffee market may attract more customers.

Negative

• None.

From Macchiatos to Pumpkin Spice Lattes, Keurig's Newest Connected Brewer Creates Delicious Coffeehouse Beverages from your Kitchen Counter 

BURLINGTON, Mass. and FRISCO, Texas, Sept. 8, 2022 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) today introduced the K-Café® SMART, the newest brewer in Keurig's connected line. The new brewer allows consumers to create delicious coffeehouse drinks right from home – the majority of which can be made in three minutes or less. The K-Café SMART is accompanied by an expanded Keurig mobile app which houses over 70 exclusive coffeehouse recipes from which consumers can choose to brew their desired drink.

The new K-Café SMART features Keurig's BrewID™ technology, which detects the K-Cup® pod in the brewer and unlocks tailored coffeehouse drink recipe recommendations to explore through the newly revamped Keurig mobile app. Beyond customizable recipes, BrewID delivers distinctively delicious, full-flavored coffee by recognizing the specific brand and roast of each K-Cup pod and automatically customizing the brew settings to the recommendations of the coffee roasting expert who created it.

The new brewer also includes an upgraded built-in milk frother that now features three speeds. This enables users to make rich, delicious froth from a wide range of milk options, including non-dairy, as well as the ability to make cold froth for brew over ice café-style beverages. Additionally, the K-Café SMART features Keurig's MultiStream Technology™, which uses five streams of water instead of one concentrated stream to thoroughly saturate the coffee grounds more evenly throughout the pod for full flavor and aroma in every cup.

"The K-Café SMART takes customization to a new level. It goes well beyond black coffee, enabling café style creations like London Fog Lattes and Cinnamon Macchiatos," said Mauricio Leyva, Group President, at Keurig Dr Pepper. "With the K-Café SMART, coffee lovers can craft the specialty drinks they crave and discover new favorite recipes simply by connecting to the Keurig app. With over 70 recipes to choose from, we know our consumers will be delighted to taste and trial all the new coffeehouse beverages they can make from the comfort of their home."

The K-Café SMART connects to the Keurig® mobile app to unlock these additional features:

• Café Creations: Browse through more than 70 easy-to-follow coffeehouse drink recipes, including exclusive recipes made just for Keurig mobile app and K-Café SMART users, the majority of which can be made in three minutes or less
• Barista Mode™: A step-by-step, guided process with visual demonstrations for crafting coffeehouse beverages at home with zero coffee expertise required
• Increased Discovery: BrewID helps users discover and craft new coffeehouse beverages with tailored drink recommendations based on their existing coffee preferences
• Coffee Expert Knowledge: Detailed descriptions that explain what makes each coffeehouse drink unique so users will never confuse a cappuccino with an americano again
• SMART Delivery: Consumption-based subscription program that ensures users always have a perfectly stocked coffee pantry while enjoying a 25% discount on every order
• Connected Convenience: Save favorite brew settings and coffeehouse beverage recipes, schedule a brew in advance, or brew remotely. Users can even brew from bed the moment they wake up, knowing their coffeehouse drink will be ready for them

At an MSRP of $249.99, the K-Café SMART is available exclusively on Keurig.com with plans for expansion into retailers nationwide this fall.

Further expanding its SMART portfolio, the company also announced the launch of the K-Supreme® SMART. It features BrewID technology to power coffee expert recommended brew settings for full-flavor and aroma in every cup and pairs with the Keurig mobile app for a fully connected experience. It is available today on Keurig.com at an MSRP of $199.99.

Keurig is also now offering a special Starter Kit* for its new connected brewers purchased via Keurig.com. Both the K-Café SMART and K-Supreme SMART are available at a 50% discount when you enroll in SMART Delivery and commit to purchasing 16 boxes of pods over 12 months. Every ongoing SMART Delivery purchase comes with a 25% discount, and for a limited time Keurig is offering up to four free boxes of select pods for new SMART Delivery customers to enjoy with their first order.

To learn more about Keurig, visit www.keurig.com and follow @keurig on Instagram, Facebook and Twitter.

*For more details on the Keurig Starter Kit, visit www.keurig.com/content/terms-and-conditions.

About Keurig Dr Pepper

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue approaching $13 billion and approximately 27,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company's portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit www.keurigdrpepper.com.

Media Contacts:

Clarity Global for Keurig
keurig@clarity.global 

Avery Walker
Keurig Dr Pepper
Avery.walker@kdrp.com 

Investor Contacts:
Steve Alexander
T: 972-673-6769 / steve.alexander@kdrp.com 

Chethan Mallela
T: 646-620-8761 / chethan.mallela@kdrp.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/keurig-expands-its-connected-brewer-line-unveils-k-cafe-smart-to-deliver-a-coffeehouse-experience-at-home-301620479.html

SOURCE Keurig Dr Pepper Inc.

FAQ

What is the K-Café SMART and its features?

The K-Café SMART is a connected brewer that allows users to create coffeehouse-style beverages at home, featuring BrewID technology, a milk frother with three speeds, and a mobile app with over 70 exclusive recipes.

When was the K-Café SMART launched?

The K-Café SMART was launched on September 8, 2022.

What is the price of the K-Café SMART?

The K-Café SMART is priced at an MSRP of $249.99.

Where can I buy the K-Café SMART?

The K-Café SMART is available exclusively on Keurig.com, with plans for expansion into retailers nationwide.

What is the significance of BrewID technology in the K-Café SMART?

BrewID technology detects the K-Cup pod in the brewer, providing customized coffeehouse drink recommendations and adjusting brew settings for optimal flavor.