KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, “We See You”
KB Home has launched a new brand platform called 'We See You', emphasizing its customer-centric approach to homebuilding. The initiative showcases the company's commitment to becoming the most customer-obsessed homebuilder globally through personalized, affordable homes that reflect customers' styles, budgets, and dreams.
The platform features a brand video campaign highlighting how KB Home partners with families during their homebuying journey. The company's approach includes data-driven product design based on extensive buyer surveys, customizable home designs, and dedicated support teams throughout the building process. KB Home achieved its highest customer satisfaction levels in 2024 and maintains its position as the #1 customer-ranked national homebuilder in third-party surveys.
KB Home ha lanciato una nuova piattaforma di marca chiamata 'We See You', che sottolinea il suo approccio incentrato sul cliente nella costruzione di abitazioni. L'iniziativa dimostra l'impegno dell'azienda a diventare il costruttore di case più attento ai clienti a livello globale, attraverso abitazioni personalizzate e convenienti che riflettono lo stile, il budget e i sogni dei clienti.
La piattaforma presenta una campagna pubblicitaria con video di marca che mette in evidenza come KB Home collabora con le famiglie durante il loro percorso di acquisto della casa. L'approccio dell'azienda include un design di prodotto basato sui dati, fondato su ampie indagini tra i compratori, progetti di case personalizzabili e team di supporto dedicati durante l'intero processo di costruzione. KB Home ha raggiunto i suoi più alti livelli di soddisfazione del cliente nel 2024 e mantiene la sua posizione come il costruttore di case nazionali più apprezzato dai clienti in sondaggi di terze parti.
KB Home ha lanzado una nueva plataforma de marca llamada 'We See You', que enfatiza su enfoque centrado en el cliente en la construcción de viviendas. La iniciativa muestra el compromiso de la empresa de convertirse en el constructor de casas más obsesionado con el cliente a nivel mundial, a través de casas personalizadas y asequibles que reflejan los estilos, presupuestos y sueños de los clientes.
La plataforma cuenta con una campaña de video de marca que destaca cómo KB Home colabora con las familias durante su proceso de compra de vivienda. El enfoque de la empresa incluye diseño de producto impulsado por datos basado en extensas encuestas a compradores, diseños de casas personalizables y equipos de apoyo dedicados a lo largo del proceso de construcción. KB Home alcanzó sus niveles más altos de satisfacción del cliente en 2024 y mantiene su posición como el constructor nacional de viviendas clasificado como el #1 por los clientes en encuestas de terceros.
KB Home은 고객 중심의 주택 건축 접근 방식을 강조하는 새로운 브랜드 플랫폼 'We See You'를 출시했습니다. 이 이니셔티브는 고객의 스타일, 예산 및 꿈을 반영하는 맞춤형, 접근 가능한 주택을 통해 전 세계에서 가장 고객 지향적인 주택 건축업체가 되겠다는 회사의 의지를 보여줍니다.
이 플랫폼은 KB Home이 주택 구매 여정 동안 가족과 협력하는 방법을 강조하는 브랜드 비디오 캠페인을 특징으로 합니다. 회사의 접근 방식에는 광범위한 구매자 설문 조사를 기반으로 한 데이터 기반 제품 디자인, 맞춤형 주택 디자인 및 건축 과정 전반에 걸친 전담 지원 팀이 포함됩니다. KB Home은 2024년에 고객 만족도를 최고 수준으로 달성했으며 제3자 설문 조사에서 고객이 평가하는 1위 주택 건축업체로서의 입지를 유지하고 있습니다.
KB Home a lancé une nouvelle plateforme de marque intitulée 'We See You', mettant en avant son approche centrée sur le client dans la construction de maisons. L'initiative montre l'engagement de l'entreprise à devenir le constructeur de maisons le plus attentif aux clients au monde, grâce à des maisons personnalisées et abordables qui reflètent le style, le budget et les rêves des clients.
La plateforme présente une campagne vidéo de marque mettant en lumière comment KB Home collabore avec les familles tout au long de leur parcours d'achat. L'approche de l'entreprise comprend un design de produit basé sur des données fondé sur des enquêtes approfondies auprès des acheteurs, des designs de maisons personnalisables et des équipes de soutien dédiées tout au long du processus de construction. KB Home a atteint ses niveaux de satisfaction client les plus élevés en 2024 et maintient sa position de constructeur national classé #1 par les clients dans les enquêtes de tiers.
KB Home hat eine neue Markenplattform namens 'We See You' ins Leben gerufen, die ihren kundenorientierten Ansatz im Hausbau betont. Die Initiative zeigt das Engagement des Unternehmens, der weltweit kundenverrückteste Hausbauer zu werden, durch personalisierte, erschwingliche Häuser, die den Stil, das Budget und die Träume der Kunden widerspiegeln.
Die Plattform beinhaltet eine Markenvideokampagne, die hervorhebt, wie KB Home mit Familien während ihres Hauskaufs zusammenarbeitet. Der Ansatz des Unternehmens umfasst datangetriebenes Produktdesign, basierend auf umfassenden Umfragen unter Käufern, anpassbaren Hausdesigns und engagierten Unterstützungsteams während des gesamten Bauprozesses. KB Home erreichte 2024 seine höchsten Kundenzufriedenheitswerte und behauptet weiterhin die Position als der #1 national bewertete Hausbauer in Umfragen Dritter.
- Achieved highest customer satisfaction levels in company history in 2024
- Ranked #1 in customer satisfaction among national homebuilders in third-party surveys
- Data-driven product design approach based on thousands of buyer surveys
- None.
The new brand platform, “We See You,” is designed to showcase the company’s focus on delivering on its vision to be the most customer obsessed homebuilder in the world. Through emotional storytelling, “We See You” reinforces KB Home’s distinctive approach in the new-home residential market. The company listens to its customers and pays careful attention to their aspirations. And then, KB Home builds — not just anyone’s house but an affordable, personalized new home that reflects its customers’ style, budget and dreams.
"A home is the largest and most emotional purchase that most people make in their lifetimes, a major milestone that embodies their most cherished hopes and goals. That’s why the relationships we form with our customers are the foundation of everything we do,” said Jeffrey Mezger, KB Home Chairman and Chief Executive Officer. “Our new brand platform, ‘We See You,’ beautifully captures the essence of KB’s commitment to delivering an outstanding customer experience, one driven by a company culture where our employees feel valued because their work has purpose.”
KB Home’s customer-centric approach begins with data-driven product design based on thousands of extensive surveys of actual recent buyers. The company then builds choice into every one of its home designs and homebuying process. Its customers can tailor their home to their unique lifestyle and budget, from homesites and floor plans to design choices. Every homebuyer is supported by a dedicated team to see their purchase through and guide them every step of the way throughout the design and building process. Additionally, the company conducts a series of follow-up visits after move-in to ensure an exceptional homeowner experience. In recognition of its commitment to going above and beyond, KB Home achieved the highest level of customer satisfaction in its history in 2024 and continues to earn the distinction of being the #1 customer-ranked national homebuilder in third-party buyer surveys.
The new “We See You” platform will be supported by a brand video campaign, which tells the heartwarming story of a young girl’s reluctance to move to a new home and how the KB team partners with her parents to ease the girl’s transition to a new beginning. The campaign will run across multiple platforms, including digital streaming, online video and social media. It will feature several spots of varying lengths, each focused on a key brand message, including partnership, personalization and affordability.
“We build homes for all of life’s small but epic moments. It’s why we put our experience in the service of our customers’ dreams and partner with them to design a new home that is a reflection of them,” said Amit Desai, Chief Marketing Officer of KB Home. “Our new brand platform, ‘We See You,’ establishes an emotional connection with our customers. It effectively communicates who we are and what we stand for, and demonstrates that we are truly built on relationships.”
Experience KB Home’s “We See You” video campaign here and on social @kbhome.
For more information on KB Home, call 888-KB-HOMES or visit kbhome.com.
About KB Home
KB Home is one of the largest and most trusted homebuilders in
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For Further Information:
Victoria Jackson
KBHomePR@mww.com
Source: KB Home
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