SATISFY EVERY "FOOD MOOD" WITH ALL-NEW FLAVORS FROM KELLOGG'S® SPECIAL K®

Rhea-AI Summary

Kellogg's Special K introduces three new flavors: Oat Crunch Honey, High Protein, and Zero. These additions aim to cater to diverse consumer preferences for various times and moods. The Oat Crunch Honey features multigrain flakes and vanilla-oat clusters, while the High Protein variety boasts 20g of protein, real almonds, and rich chocolate flavor. The Zero flavor, with zero sugar and 18g of plant-based protein, is keto-friendly. These products will be available in December 2022 at various retailers, with suggested prices ranging from $4.99 to $8.49.

Positive

• Launch of three new flavors expands product line and addresses diverse consumer preferences.
• High Protein variant offers 20g of protein per serving, appealing to health-conscious consumers.
• Zero flavor is keto-friendly with zero sugar and 18g of plant-based protein, attracting a specific dietary market.

Negative

• None.

From delicious Oat Crunch Honey to nutrient-packed High Protein and Zero, Kellogg's Special K® adds three new flavors to deliver new benefits for every desire

BATTLE CREEK, Mich., Dec. 7, 2022 /PRNewswire/ -- "Food moods" are for real. Depending on the time of day, the weather and everything in between, what you have a taste for is always changing. That's why Kellogg's® Special K® is constantly crafting new recipes to deliver the flavors, textures and nutrients our fans want.

No matter what food mood strikes you, you can get a bowlful of something truly tasty that meets all your morning must-haves with the three newest additions to the Special K family: Kellogg's® Special K® Oat Crunch Honey, Kellogg's® Special K® High Protein and Kellogg's® Special K® Zero.

Are you craving something crispy and crunchy to kick off your morning or to savor for a late-night snack? Fans of textured bites will love the sweet crunch that Kellogg's Special K Oat Crunch Honey delivers. This new offering combines multigrain honey-flavored flakes and crispy vanilla-oat clusters for a multidimensional texture and subtly sweet taste.

Kellogg's Special K High Protein in a decadent Chocolate Almond flavor boasts the brand's highest protein offering ever. Packed with 20g protein per serving, real almonds and chocolatey goodness, Special K created this flavor with both plant-based protein fans and chocolate-lovers in mind. It also offers a good source of fiber and excellent source of seven vitamins and minerals.

Inspired by cereal-lovers with sugar-related dietary requirements, Kellogg's Special K Zero in a warm Cinnamon flavor made magic happen by bringing sweet cinnamon goodness to its delicious cereal puffs. A first of its kind food format for the brand, this innovation contains zero grams sugar, boasts 18 grams of plant-based protein with only 2 net carbs and is even Keto-friendly¹.

"We know Special K fans trust us to deliver delicious food packed with flavor. We also know food moods are constantly changing, so we are thrilled to bring even more variety to the Special K line-up that'll meet whatever cravings or needs we all have," said Sadie Garcia, Brand Director at Kellogg Company. "With tasty new benefits like top-notch crunchy texture, our first-ever zero grams sugar cereal and our highest protein offering yet, you're sure to find something to satisfy your every need – and then some!"

Find Kellogg's Special K Oat Crunch Honey, Kellogg's Special K High Protein and Kellogg's Special K Zero at retailers nationwide starting in December in a size that meets you and your family's needs:

• Kellogg's Special K® Oat Crunch Honey for a suggested retail price of $4.99 for a 13.5oz box and $5.99 for a 20.2oz box
• Kellogg's® Special K® High Protein for a suggested retail price of $7.49 for a 12.4oz box and $8.49 for a 15.5oz box
• Kellogg's® Special K® Zero for a suggested retail price of $7.49 for a 6.3oz box and $8.49 for a 7.7oz box

For more information on all things Special K and for the full details on this product's nutritional offerings, check out our website at SpecialK.com. Plus, follow along on social for all the latest Special K news, including Facebook, Instagram and Twitter.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods and noodles. As part of our Kellogg's^® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

¹ 8g Total Carbs - 3g dietary fiber - 3g allulose = 2 g Net Carbs

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SOURCE Kellogg Company

FAQ

What new flavors did Kellogg's Special K launch?

Kellogg's Special K launched three new flavors: Oat Crunch Honey, High Protein, and Zero.

When will the new Special K flavors be available?

The new Special K flavors will be available starting in December 2022.

How much protein is in Kellogg's Special K High Protein flavor?

Kellogg's Special K High Protein flavor contains 20g of protein per serving.

What is the price range for the new Special K flavors?

The suggested retail prices for the new Special K flavors range from $4.99 to $8.49.

Is the Kellogg's Special K Zero flavor suitable for a keto diet?

Yes, Kellogg's Special K Zero flavor is keto-friendly with zero grams of sugar.